GEO

GA4 now tracks ChatGPT, Gemini and Claude traffic as its own channel. Here's what the AI Assistant channel measures, what it misses, and what B2B SaaS teams sho

Google I/O, the May 2026 core update, GA4's AI Assistant channel, and new AI visibility reporting in Search Console. What the last month means for B2B SaaS.

Most teams track AI visibility too broadly. Start with the queries and prompts that buyers use when they are close to choosing software.

AI Search may be generating more new demand for your business than your reporting gives it credit for. Read on in this article to learn why.

A practical workflow for tracking whether Google AI Overview brand mentions send buyers to your website, back into Google, or to third-party sources.

AI Overviews can recommend your SaaS brand without sending the visit. Learn how click rerouting affects SEO, GEO, PPC, and attribution.

SEO compounds over time. AI visibility does not. Here’s why recency, references, and ongoing third-party mentions matter in AI search.

How AI actually builds answers: query fan-out, multi-source retrieval, and evidence synthesis. Why rankings alone no longer explain recommendations.

Not showing up in Google AI Overviews? Learn why rankings alone are not enough and how third-party brand mentions, reviews, Reddit, LinkedIn, and editorial cove

Learn how generative engine optimization (GEO) can boost your brand’s visibility in AI-driven search with our practical strategies and actionable insights.