Methodology

We make you the
answer AI
recommends.

Buyers now research with AI assistants — and assistants recommend the brands they see cited across the sources they trust. Our method is built around one idea: get you into those sources, and make you easy for AI to read and quote.

AI assistant · answerlive
“What's the best platform for this?”
Top options include Acme, Betaly and Gamma…
Sources cited
buyer-guide.comg2.comreddit.com
The shift we build around

AI recommends the lists it trusts

Assistants assemble answers from buyer guides, roundups and community sources — then surface the brands inside them.

Citations beat rankings

Being quoted by the sources AI already trusts now matters as much as ranking #1 in classic search.

Readability decides inclusion

If crawlers can't fetch, render and understand your pages, none of the above compounds.

The three pillars

One system, three levers

Every engagement works the same three levers together — because AI visibility only compounds when all three move at once.

// 01
Discovery
Technical & AI-readability
AI bot{ } schema
How AI behaves

AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) have to fetch, render and understand your site before you can be cited anywhere.

What we do
Allow AI crawlers; fix indexing, speed & structure
Server-render category & education content
Organization, Product & FAQ schema for clean entities
Continuous monitoring so nothing regresses
// 02
Content
Built for citation
Question“cited answer”
How AI behaves

AI quotes content that directly answers a question and is easy to extract — structured, clear, intent-matched. It cites the best answer, not the loudest brand.

What we do
Category answers AI wants to quote, not filler
Keyword + content-gap targeting vs competitors
Aligned to your ICP, product and positioning
Written to rank in Google and be cited by LLMs
// 03
Authority
Brand placement & links
1. Competitor
2. You
3. Competitor
How AI behaves

Assistants recommend brands they see cited across trusted third-party sources — especially the buyer-guide listicles competitors already sit inside.

What we do
Placement in the buyer guides AI already cites
Target-page link building to rank category terms
DR 30–60 links, earned mentions, digital PR
Close the share-of-voice gap, by name
How an engagement runs

Benchmark, build, compound

A free benchmark shows the gap. From there it's a system: foundation in month one, consistent output, and compounding results you can see.

// 01Free

Benchmark

We measure where you stand in AI answers and organic search against your named competitors — and bake in a costed plan to close the gap.

// 02Month 1

Foundation

Full audit, technical fixes, and the tracking + reporting stack stood up. You own every account from day one.

// 03Ongoing

Build

Content and authority shipped every month across the three pillars — execution starts as soon as each plan is approved.

// 04Month 3+

Compound & report

Rankings and AI citations build through months 3–6. You see exactly what's working in a live dashboard and monthly walkthrough.

Want to see what this costs to run?

Pick a single pillar or run all three fully managed — or talk it through with a strategist first.

How we report

You always know
what's working.

Every client gets the full reporting stack from day one — no tier holds visibility back. Leading indicators on the dashboard; full revenue attribution stays with your team.

AI share of voice▲ trending up
NowM3M6M12

SEO health monitoring

Indexing, technical issues and regressions, caught early.

Keyword & AI prompt tracking

Where you rank, and where you're cited across AI engines.

Conversion tracking

Which organic visits turn into leads and demos.

Marketing performance

Traffic, coverage and share-of-voice vs competitors.

Estimated pipeline impact

Modelled pipeline value from your conversion rates and ACV.

Live dashboard + walkthroughs

Real-time dashboard, monthly walkthrough, quarterly reviews.

What we won't do

The principles behind the method

The method only works because of a few non-negotiables.

// 01

Lead with AI search

It's the differentiated wedge. We start where buyers now research, then reinforce classic organic.

// 02

Realistic projections only

No 0→100k hockey-sticks. Projections are anchored to competitor ceilings and real keyword volumes.

// 03

Evidence, not vibes

Every claim ties to a real number — Brand Radar, Ahrefs, your analytics. If we haven't measured it, we say so.

// 04

You own everything

All content, links, research and accounts are yours. Nothing is gated or rolled back if we part ways.

// 05

Consistency over campaigns

AI visibility compounds with steady execution — not one-off bursts that reset every quarter.

// 06

No guarantees, a proven process

No one can guarantee rankings. We guarantee the process: fix, execute, and track what's working.

FAQ

Frequently Asked Questions

Have more questions? Reach out to our sales team or schedule a call with our growth team

What is the difference between SEO and GEO?

SEO helps your SaaS brand rank in search engines like Google. GEO helps your brand appear, get cited and be recommended inside AI search experiences like ChatGPT, Perplexity, Gemini and Google AI Overviews.

At MADX Digital, we don’t treat them as separate channels. We build one search strategy that improves visibility across Google, AI engines and the places your buyers already use to research solutions.

How is MADX Digital different?

Most SEO agencies focus on rankings, blogs and backlinks. MADX focuses on pipeline from search.

We combine technical SEO, content, digital PR, link building and GEO into one growth system for B2B SaaS companies. That means your strategy is built around qualified traffic, buyer intent, AI visibility and revenue reporting — not vanity metrics.

What types of companies do you work with?

We specialise in B2B SaaS companies, from funded startups building their first organic channel to established SaaS brands expanding into new markets.

We’re usually the best fit for teams with a clear product, defined ICP and a need to turn organic search into a predictable acquisition channel.

How long does it take to see results?

Most SaaS companies start seeing early signals within the first 60–90 days, such as improved rankings, stronger technical health, more impressions and clearer content momentum.

Bigger commercial outcomes — qualified leads, pipeline and compounding traffic growth — usually build over 3–6 months and continue improving as authority, content and AI visibility compound.

What does the free audit include?

The free audit gives you a practical teardown of your current search visibility across Google and AI search.

We look at where you stand today, what’s holding growth back, which opportunities are most valuable, and what we’d prioritise first across technical SEO, content, authority and GEO. You’ll leave with clear next steps, whether or not we work together.

Which AI search engines do you optimise for?

We optimise for the AI search platforms your buyers are most likely to use, including ChatGPT, Perplexity, Gemini and Google AI Overviews.

Our focus is not just “being mentioned”. We work on the signals that help AI engines understand, trust and recommend your brand: structured content, authoritative mentions, topical depth, third-party validation and clear product positioning.

Do you only do GEO, or do you still do traditional SEO?

We do both.

GEO works best when the SEO foundation is strong. That’s why our work usually combines technical SEO, content strategy, digital PR, link building and AI search optimisation. The goal is to help your brand show up wherever buyers are searching — whether that’s Google, ChatGPT, Perplexity or another LLM-powered experience.

What happens after I book a call?

We’ll review your website, your goals and where you are today before the call.

On the call, we’ll discuss what you’re trying to achieve, where search is currently underperforming, and whether MADX is the right partner to help. It’s a practical discovery call, not a hard sales pitch.

Get started

Ready to Win in AI Search?

Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.

OR, REQUEST AN AUDIT

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