How MADX Amplified Global Reach for a $3.4B Crypto Enterprise

Client Background

MoonPay is a financial technology company that builds payment infrastructure for cryptocurrency transactions. Operating in 160+ countries, MoonPay enables seamless fiat-to-crypto conversions using credit cards, bank transfers, and digital wallets.

With over $6 billion in processed transactions and 30+ million accounts created, MoonPay has positioned itself as a leader in the crypto payments industry. It serves enterprise clients and retail users alike.

As MoonPay scaled into an enterprise-stage company, its SEO strategy needed to match its business growth ambitions, ensuring sustained organic visibility, global reach, and revenue attribution.

The Challenges

When MoonPay approached MADX, the company had built a strong brand presence but was now looking to expand into more global markets. To achieve this, MoonPay needed to: 

1. Scale its SEO Strategy

• MoonPay required a higher volume of authoritative backlinks to compete at an enterprise level.

2. Scale its SEO to Global Markets

• Expansion into non-English speaking regions (Canada, Brazil, and more) required a multilingual SEO approach.
• They required region-specific backlinking and localized content strategies to gain visibility in these markets.

3. Improve ROI for SEO Efforts

• As an enterprise company, MoonPay needed SEO performance to directly tie back to revenue.

Our Approach

To address these challenges, we focused on high-impact link-building and multilingual SEO expansion.

1. Strategic Backlinking Campaigns for Revenue-Driving Pages

MoonPay needed high-quality backlinks, but we didn’t focus on just any pages—we prioritized sales-driven landing pages that could directly impact revenue.

• Conducted competitor backlink analysis to identify gaps and opportunities.
• Built targeted outreach strategies, securing placements in:
  
  • Crypto and fintech industry publications
  • Top-ranking listicles & comparison articles
  • Authoritative tech and finance blogs
• Developed guest posting campaigns that positioned MoonPay as a thought leader.

This ROI-driven approach ensured that SEO growth met two key objectives: increased traffic and business impact.

2. Multilingual SEO and Expansion into Non-English Markets

MoonPay’s growth potential wasn’t limited to English-speaking markets. Expanding SEO efforts into Canada, Brazil, and other key regions required a localized approach. MADX and MoonPay collaborated across three fronts:

1. Securing premium backlinks 
2. Country-specific link-building campaigns targeting regional news sites, directories, and blogs.
3. Digital PR support

By aligning SEO with regional search behaviors, MoonPay unlocked new market opportunities and ensured its continued competitiveness in global crypto search results.

The Results

MoonPay’s SEO performance skyrocketed within 3-12 months:

• 1,000+ High-Quality Backlinks – Secured across crypto, fintech, and tech publications.
• 4+ Multilingual SEO Markets – Successfully expanded into Canada, Brazil, and other global markets.
• 3,000+ Page 1 Rankings – Achieved across business-critical keywords.
• +120,000 Monthly Organic Visitors – Traffic surged as our efforts helped to stabilize rankings. 

Impact after 12-18 months:

• Scaled beyond 200,000 monthly visitors through continued link-building and multilingual expansion.
• Improved domain authority, increasing MoonPay’s competitive edge in the crypto space.

With an ROI-focused link-building strategy, MoonPay saw a direct business impact from SEO, making organic search a key revenue driver.

Key Takeaways & Lessons

1. Prioritizing Revenue-Driving Pages Makes SEO ROI Measurable

Instead of focusing solely on high-traffic keywords, we targeted SEO efforts toward transactional pages, making ROI calculation simple and results immediately visible.

2. Expanding Into Multilingual Markets Can Significantly Boost Growth

By localizing SEO efforts, we unlocked massive untapped opportunities in non-English search markets, proving that regional SEO strategies can be as impactful as English-dominant campaigns.

3. Link-Building Is About Quality, Not Just Quantity

Many SEO agencies focus on the volume of backlinks, but MoonPay’s success came from securing highly relevant, high-authority placements that strengthened its entire domain’s authority.