The FinTech SEO Agency for Innovative Financial Solutions

Revolutionize your online presence in the financial technology sector with our specialized SEO services. We combine industry knowledge with SEO expertise for unique digital strategies.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Enhance FinTech Visibility with SEO Expertise

Initial Consultation and FinTech Market Understanding

Our process begins with an initial consultation to understand your specific FinTech business model and SEO needs. We discuss your target audience, unique value proposition, and competitive landscape. This step is crucial for tailoring an SEO strategy that aligns with the nuances of the FinTech industry.

Technical SEO Audit and Website Analysis

We conduct a comprehensive technical SEO audit of your website. This includes assessing site structure, load speed, mobile responsiveness, and on-page SEO elements. Understanding the technical health of your site is essential for optimizing it for search engines and improving user experience.

Keyword Research and Content Strategy Formulation

Our team performs in-depth keyword research specific to the FinTech sector, identifying high-value keywords and phrases. We then develop a content strategy that integrates these keywords, focusing on creating informative, relevant, and engaging content that appeals to your audience and boosts your SEO.

On-Page Optimization and User Experience Enhancement

We optimize your website's on-page elements, including meta tags, headings, and content, ensuring they are SEO-friendly and user-centric. We also focus on enhancing the overall user experience, which is a critical factor in retaining visitors and improving search engine rankings.

Quality Link Building in the FinTech Niche

Building quality backlinks is vital for FinTech websites. We focus on acquiring backlinks from reputable and relevant sources within the FinTech industry, enhancing your site's authority and credibility in the eyes of search engines.

Continuous Performance Monitoring and SEO Adjustments

We continuously monitor the performance of your SEO campaign using advanced analytics tools. This allows us to track progress, identify areas for improvement, and make real-time adjustments to ensure ongoing optimization and effectiveness of the SEO strategy.

Regular Reporting and Strategic Consultations

Transparency is key to our approach. We provide regular, detailed reports on the performance of your SEO efforts, along with insights and recommendations for future strategies. Regular consultations ensure that our efforts are aligned with your evolving business goals and market changes.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What Special Considerations Are There for FinTech SEO?

FinTech SEO involves unique considerations due to the industry's complex terminology, regulatory environment, and highly competitive landscape. Our approach focuses on understanding these nuances, ensuring content is both technically accurate and optimized for search engines, while also being compliant with financial regulations.

How Do We Approach Keyword Research for FinTech Companies?

Our keyword research for FinTech companies involves identifying terms that are not only high in search volume but also highly relevant to your specific services and audience. We balance industry-specific jargon with layman's terms to attract both informed and general audiences interested in financial technology.

What Types of Content Strategies Work Best for FinTech Firms?

Effective content strategies for FinTech firms involve creating authoritative, informative, and engaging content that addresses complex financial topics in an accessible manner. This includes educational blogs, in-depth guides, whitepapers, and case studies that highlight your expertise and build trust with your audience.

How Important is Mobile Optimization for FinTech SEO?

Mobile optimization is crucial for FinTech SEO as a significant portion of users access financial services and information via mobile devices. We ensure your website offers an optimal mobile experience, with fast load times, responsive design, and mobile-friendly navigation.

Can We Help with Local SEO for FinTech Companies?

Yes, we can assist with local SEO for FinTech companies looking to target specific geographic markets. This involves optimizing your online presence for local searches, including local keywords, creating location-specific pages, and managing local business listings.

How Do We Measure the Success of Our FinTech SEO Efforts?

We measure the success of our FinTech SEO efforts through metrics like search engine rankings for targeted keywords, organic traffic, user engagement rates, and conversion metrics. Regular analytics and reporting keep you informed of the progress and ROI of your SEO investment.

What Ongoing Support Do We Provide Post-SEO Implementation?

Post-SEO implementation, we offer ongoing support that includes continuous monitoring of SEO performance, regular updates to keep up with search engine algorithm changes, and recommendations for further SEO enhancements to adapt to market trends and your evolving business needs. In addition to our PropTech SEO service, we offer B2C SEO to ensure long-term success.