What does a SaaS GEO agency do?
A SaaS GEO agency gets your software brand named and cited when buyers ask AI engines like ChatGPT, Perplexity, Gemini and Google AI Overviews for recommendations. At MADX that means four jobs: tracking your buyer prompts, publishing citation-ready content, fixing the technical layer, and placing your brand in the third-party sources the engines cite. It matters because buyers now start there: G2 found that 51% of B2B software buyers start research in an AI chatbot more often than Google.
How much does a SaaS GEO agency cost?
Our GEO plans cost $4,500, $8,500 or $13,500 a month, with custom Enterprise pricing above that. Authority ($4,500/mo) covers strategy, GEO monitoring, 10 placements a month in the guides AI cites and a monthly press release. Growth ($8,500/mo) adds 10 published articles a month and weekly website optimisations. Scale ($13,500/mo) doubles the content and placements. Every plan is billed monthly on a 12-month term for the best rate, or a rolling contract with a three-month minimum. If you're not ready for a retainer, the one-off AI Search & SEO Growth Plan is $4,500. Full details are on our GEO and SEO pricing page.
How do you measure AI search visibility?
We measure AI visibility by running a fixed set of your buyer prompts through each AI engine on a schedule and recording if you're mentioned, if you're cited, and who appears instead. From that we report share of voice against your competitors, citation counts, the third-party pages the engines cite, and whether the engines describe your product accurately. Authority tracks three models (ChatGPT, Google AI Overviews and Claude) every week. Growth and Scale track all major models, including Perplexity, Gemini and Copilot, and add a real-time GEO visibility dashboard plus conversion attribution. Monthly reporting combines automated tools with structured manual sampling, so the numbers stay comparable month to month.
How is GEO different from SEO?
SEO gets your pages ranked in a list of links; GEO gets your brand cited inside the AI answer itself. GEO is the practice of optimising your content and brand signals to appear in AI-generated responses, from ChatGPT and Perplexity to Google AI Overviews. Both are necessary, and GEO builds on the SEO foundation rather than replacing it. Google says AI Overviews now has over 2.5 billion monthly active users, and those answers still draw on pages that rank. If you need the classic organic channel too, see our SaaS SEO agency services.
What results have you delivered in AI search?
Postalytics holds a 90% AI search share of voice on its tracked industry prompts (August 2026), the highest in the direct mail category, after organic traffic grew 16.8x in 12 months. MoonPay is cited 2,478 times across seven AI search platforms, alongside 175% organic traffic growth to 433,317 monthly visitors. Read the Postalytics AI search case study and the MoonPay SEO and GEO case study for the full numbers and how we got there.
Which AI platforms does GEO optimise for?
We optimise for ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude and Copilot. The signals that drive citation across these platforms (entity clarity, content structure and third-party authority) overlap heavily, so a well-run GEO programme compounds across all of them at once.
How long does it take to see GEO results?
Technical and schema changes can shift AI visibility within weeks; content and citation signals typically take 2 to 4 months to change how AI platforms describe and recommend your brand. Your first placements and press go out in month one, and we track your target prompts from day one so you see movement as it happens.
What happens in the first 90 days?
Month one is onboarding plus the technical website audit, content strategy and AI visibility roadmap, with your first placements and press going live alongside it. Month two moves into page restructuring and citation-ready content. Month three adds more off-site authority, your citation monitoring dashboard and full performance reporting. You leave the first quarter with a live GEO programme, not just a strategy document. Our GEO and SEO methodology shows the full process.
Do we need to be doing SEO before starting GEO?
No, but an active SEO programme makes GEO work faster. Strong domain authority, well-structured content and clean technical foundations all feed AI visibility. We assess your current baseline and build the GEO programme to close the most critical gaps first.
Do you guarantee AI search results?
No. Nobody controls what an AI model recommends, and any agency promising guaranteed citations is overselling. What we guarantee is the work: every placement, article and optimisation is delivered, reported and yours to keep, even if you leave.
Is GEO relevant for early-stage SaaS or only established brands?
Both, for different reasons. Established brands use GEO to protect their category presence as AI search grows. Earlier-stage SaaS brands often find GEO more accessible than traditional SEO, because the competitive bar in AI answers can be lower than earning page-one Google rankings for the same queries.
How do I choose a SaaS GEO agency?
Pick the agency that can show you, on your own prompts, how AI engines describe you today and which sources they cite. Then check four things: published pricing and what each tier actually ships, SaaS case studies with AI visibility numbers rather than traffic alone, a measurement method you could rerun yourself, and an honest answer on guarantees (there shouldn't be one). Our guide to SaaS SEO and GEO agencies compares the main options, including where we're not the best fit.
Who will we work with day to day?
You work directly with senior MADX practitioners, not a rotating junior team. Authority gives you your own GEO Specialist; Growth adds a GEO Manager alongside the Specialist; Scale gives you a Manager plus a dedicated Specialist and weekly calls. Every plan includes a shared Slack channel, weekly progress updates and a monthly report with a review call.
When is MADX not the right GEO agency?
We're not a fit if you need guaranteed citations, if your budget is below $4,500 a month for ongoing work, or if you haven't found product-market fit yet and can't say who your buyer is. In those cases start smaller: our free AI search visibility audit shows where you stand today, and you can book a call with our team to talk it through.
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