The Search Agency
for SaaS
Search has changed, we help SaaS businesses generate qualified inbound pipeline through Google, ChatGPT, Perplexity and other Search Engines & LLMs
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Search isn't just Google anymore.
Your buyers now ask ChatGPT, Perplexity, Claude and Google's AI Overviews before they ever land on a website link. Inbound from "search" isn't one channel anymore — it's a portfolio.
The brands compounding fastest are the ones being recommended by the model, cited by the answer engine, and ranked on the SERP — all at once.
1998 — 2023
One channel.
One playbook.
- Keywords
- Rankings
- Impressions
- Clicks
92%
of inbound buyers used to come from one source, Google.
2024 — NOW
Multiple platforms.
One chance.
- Prompts
- Citations
- Mentions
- Recommendations
94%
of buyers now build shortlists from AI recommendations
51%
of software buyers start research with an AI chatbot vs Google
G2
−34.5%
less clicks throughs for the top-ranking organic search results
AHREFS
23×
higher conversion rates from AI search vs traditional organic search
AHREFS
−25%
forecast drop in traditional search engine volume by end of 2026
gartner
So what Moves the needle?
Brand placements correlate 3× stronger with AI visibility than the next best visibility factors. The lesson: AI search is won across the web, not just on your site.
With a single strong brand placement (in a 3rd party source), you can hit multiple top visibility factors: Brand Mention, Branded Anchor, Domain Rating & Backlinks. SEO basics don't go out of the window, but this is a new priority for Search in 2026.
01
Technical SEO
Indexing & Crawlability
The SEO basics still matter. If the model can't fetch your website & content, nothing else matters.
02
Content Strategy
Fan-out Query Content
AI engines split one query into many. Win the sub-queries with deep, structured, citation-ready content.
03
PR & Link Building
Brand Placements
The single strongest signal. Models cite who the web talks about — earn mentions & backlinks in real publications.
04
Brand Positioning
Brand Consistency
Ensure your website, socials, brand placements are all communicating the same messaging.
What We Offer
Five disciplines, engineered as one system. Pick a starting point or run them in parallel.
GEO & AI Search
We boost visibility in AI search using advanced GEO strategies.
Traditional SEO
We optimize site speed, structure, and performance to boost rankings.
Content Strategy
We create SEO content that builds trust, traffic, and conversions.
Digital PR
We earn authoritative links and mentions to boost rankings and visibility.
Link Building
We build high-quality backlinks to boost authority, traffic, and rankings.
WHY MADX?
In-house, Freelancer Or Agency?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
We Care About Results
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
Here's how we get started
Four phases. One roadmap. Forecast-driven from day one.
01 / RESEARCH
Discovery Audit
We'll run an AI-visibility audit specific for your niche. Benchmarks where you stand today against your category and your direct competitors — no boilerplate.
02 / PLANNING
Growth Strategy
A custom roadmap tied to channel goals: which categories to win, which assets to build, which gaps to close. Forecasted, not guessed.
03 / IMPLEMENTATION
Search Optimization
We execute across content, links, technical SEO and digital PR — one team, one roadmap. You see the work shipping week by week.
04 / MONITORING
90-Day Reviews
A continuous-improvement loop. Every 90 days we re-benchmark, re-forecast and re-plan with your team — so the system keeps compounding.
What our customers think
Rated 4.9/5 by our clients on Clutch.co
Frequently Asked Questions
Have more questions? Reach out to our sales team or schedule a call with our growth team
What is the difference between SEO and GEO?
SEO helps your SaaS brand rank in search engines like Google. GEO helps your brand appear, get cited and be recommended inside AI search experiences like ChatGPT, Perplexity, Gemini and Google AI Overviews.
At MADX Digital, we don’t treat them as separate channels. We build one search strategy that improves visibility across Google, AI engines and the places your buyers already use to research solutions.
How is MADX Digital different?
Most SEO agencies focus on rankings, blogs and backlinks. MADX focuses on pipeline from search.
We combine technical SEO, content, digital PR, link building and GEO into one growth system for B2B SaaS companies. That means your strategy is built around qualified traffic, buyer intent, AI visibility and revenue reporting — not vanity metrics.
What types of companies do you work with?
We specialise in B2B SaaS companies, from funded startups building their first organic channel to established SaaS brands expanding into new markets.
We’re usually the best fit for teams with a clear product, defined ICP and a need to turn organic search into a predictable acquisition channel.
How long does it take to see results?
Most SaaS companies start seeing early signals within the first 60–90 days, such as improved rankings, stronger technical health, more impressions and clearer content momentum.
Bigger commercial outcomes — qualified leads, pipeline and compounding traffic growth — usually build over 3–6 months and continue improving as authority, content and AI visibility compound.
What does the free audit include?
The free audit gives you a practical teardown of your current search visibility across Google and AI search.
We look at where you stand today, what’s holding growth back, which opportunities are most valuable, and what we’d prioritise first across technical SEO, content, authority and GEO. You’ll leave with clear next steps, whether or not we work together.
Which AI search engines do you optimise for?
We optimise for the AI search platforms your buyers are most likely to use, including ChatGPT, Perplexity, Gemini and Google AI Overviews.
Our focus is not just “being mentioned”. We work on the signals that help AI engines understand, trust and recommend your brand: structured content, authoritative mentions, topical depth, third-party validation and clear product positioning.
Do you only do GEO, or do you still do traditional SEO?
We do both.
GEO works best when the SEO foundation is strong. That’s why our work usually combines technical SEO, content strategy, digital PR, link building and AI search optimisation. The goal is to help your brand show up wherever buyers are searching — whether that’s Google, ChatGPT, Perplexity or another LLM-powered experience.
What happens after I book a call?
We’ll review your website, your goals and where you are today before the call.
On the call, we’ll discuss what you’re trying to achieve, where search is currently underperforming, and whether MADX is the right partner to help. It’s a practical discovery call, not a hard sales pitch.
More from MADX Digital
Learn more with our free resources, guides & video trainings
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Ready to Win in AI Search?
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.