The Top 16 SaaS SEO Agencies You Should Know About

Why Should You Work with a SaaS SEO Agency?

SaaS companies rely on organic search to acquire, activate, and retain users, but scaling that growth requires more than generic SEO tactics. SaaS SEO is unique because it must align content, product, and sales to target qualified users across the full customer journey.

A SaaS SEO agency specialises in exactly that. These agencies understand the SaaS model — recurring revenue, long sales cycles, product-led funnels — and build strategies designed to generate sustainable, compounding growth. Through audits, technical optimisation, keyword research, and conversion-driven content, they help your product rank where it matters most.

Working with a SaaS SEO agency means having experts who can:

• Optimise both on-page elements (content quality, metadata, UX) and off-page factors (authority building, backlinks, social proof).
• Translate product messaging into search intent to improve visibility across every stage of the funnel.
• Collaborate with marketing and product teams to drive qualified traffic, increase conversions, and strengthen brand credibility.

For SaaS brands, SEO needs to be a scalable acquisition engine. The right agency builds the framework to grow your customer base organically and, over time, reduce your reliance on paid channels.

The Top 16 SaaS SEO Agencies

Here’s our list of the best SaaS SEO consulting agencies, helping you identify the best company for SEO to ensure you choose the right service provider for your SEO campaigns.

MADX is a London-based SaaS SEO agency specializing in SaaS SEO, optimization, and link building. MADX is a top choice for content marketing, ensuring your website has high-quality, engaging content that attracts and retains visitors. From the entire list, MADX is among the few SaaS-only marketing agencies. Others tailor their services to appeal to broader markets, among which you’ll find SaaS-specific offers.

With MADX, clients can subscribe to one of the three SaaS marketing services: full-service SEO, link building for SaaS, and SEO consultancy.

1. SEO: Drive sustainable organic growth through data-led strategy, technical optimization, and content performance.
2. Generative Engine Optimization: Improve visibility across AI search platforms like ChatGPT, Perplexity, and Google’s AI Overviews.
3. Content Writing: Tell your brand story with high-quality content that attracts, educates, and converts your target audience.
4. Digital PR: Earn authoritative coverage and backlinks that strengthen rankings, credibility, and brand visibility.
5. Link Building: Build high-quality backlinks at scale to increase domain authority, organic rankings, and qualified traffic.

MADX offers custom-built solutions for complex projects and can act as a substitute for a digital CMO. We manage all your web development, copywriting, and user experience on your SaaS marketing website and coordinate your product and sales teams.

In a nutshell, MADX takes SaaS companies on a journey of organic growth, skyrocketing revenue, and expanded reach.

Embarque is a lean SEO content agency that helps SaaS startups scale organic traffic without hiring an internal team. With a focus on product-led SEO and execution speed, Embarque is trusted by over 150 startups, including Y Combinator and Techstars alumni.

Unlike traditional SEO agencies, Embarque integrates SEO strategy, generative engine optimization, and revenue-based tracking into a single offering. Clients receive optimized, ready-to-publish content that aligns with real search demand and drives conversions.

Key services:

• SEO Content Creation: Keyword-targeted, conversion-driven blog posts.
• Backlink Building: Targeted outreach for authority and ranking.
• SEO Strategy: Lean, startup-friendly growth roadmaps.
• Tracking and revenue reporting: Ensures full transparecy and alignment.

Embarque is best suited for bootstrapped or early-stage SaaS companies that need speed, results, and content that converts.

Wytlabs is a US-based digital marketing agency established in 2005 that focuses on helping SaaS companies scale their online presence. Their expertise lies in combining SEO, paid media, and content marketing to deliver measurable business results. Over the years, Wytlabs has built a reputation for transforming visibility into consistent revenue growth by creating strategies that align with real customer journeys. Their team uses in-depth research, advanced tools, and data-driven insights to develop campaigns that increase traffic, generate leads, and improve conversions, making them a trusted partner for ambitious digital brands.

Key services: 

• Full-Service SEO: Advanced on-page and technical optimization, competitor research, and organic and paid growth campaigns.‍
• Generative Engine Optimization(GEO): Innovative optimization for AI platforms like ChatGPT and Gemini, ensuring visibility where users search beyond Google. 
• ‍Link Building and Outreach: High-authority backlinks, digital PR placements, and brand mentions that drive credibility. 
• ‍Content Strategy: Editorial planning, conversion-focused copywriting, and thought leadership campaigns. 

By combining SEO expertise with forward-looking practices like Generative Engine Optimization, Wytlabs ensures brands remain visible across emerging digital platforms. With a proven track record of delivering double and triple-digit growth, they stand out as a top SaaS SEO partner in the US.

Editorial.Link is a content-driven link-building agency based in St. Petersburg, Florida. Founded in 2020, the company has grown to a team of more than 50 employees and is widely recognized as a top choice for SaaS brands that need premium backlinks.

The agency has earned a 5-star rating on Clutch from over 75 reviews, highlighting its reputation for transparency, reliable results, and long-term client partnerships.

Its campaigns are based on relationship-driven link building, where every pitch target is pre-approved by the client. The team earns links through white-hat outreach, focusing only on publishers with relevant audiences and strong authority.

Key services:

• Listicle Mentions: Inclusion in curated “best of” lists on top-ranking websites that drive real traffic and frequently surface in AI search results.
• Editorial-Style Backlinks: Links added into existing articles that already rank in search and bring steady traffic.
• Digital PR Campaigns: Campaigns that put your brand into articles on news sites and industry blogs people actually read.
• Linkable Asset Creation: Development of data studies, guides, and resources built to attract organic backlinks over time.

Breaking B2B helps SaaS companies improve search rankings fast while building a foundation for long-term growth.

They specialize in identifying hidden keyword opportunities that let you compete with larger competitors in months instead of years. Unlike traditional agencies focused on short-term wins or dragging out long-term retainers, Breaking B2B builds strong SEO strategies designed for quick gains and sustained success. Their team brings deep SaaS expertise, offering clear, transparent reporting that shows real SEO progress—not just vanity metrics.

Key services:

• rB2B SEO: Targeted strategies for complex B2B SaaS funnels.
• Content Marketing: Research-driven content that converts high-value leads.
• LinkedIn Growth: Social and SEO combined for B2B lead gen.

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Writing Studio is a B2B SaaS SEO agency specializing in content writing in almost any field. This agency uses optimization tools to ensure its content ranks high in search engines and drives targeted organic traffic. Writing Studio helps companies create better content faster.

Clients can explore a range of writing services to produce blogs, eBooks, scripts, product descriptions, newsletters, and just about anything related to the written word. If you need a writing service on short notice, Writing Studio can help.

Key services:

• Content Writing: SEO-focused blog posts, newsletters, eBooks, and product content.
• SEO Optimization: Keyword-targeted writing with technical on-page elements.
• Content Strategy: Structured plans for scaling high-impact written content.

Codeless is a mid-size global SaaS SEO agency and a fantastic content production choice, combining custom SEO strategy, writing, design, and video. Codeless develops a comprehensive content strategy that aligns with your business goals and drives organic growth. Long-form articles are one of their specialties. 

Basic writing packages start at $7,500/month and are aimed at Startups. More expensive solutions can cost $20,000 or more.

Key services:

• Content Production: Long-form, high-quality editorial content at scale.
• SEO Strategy: Planning and optimizing content hubs and clusters.
• Editing and QA: Built-in processes for publication-ready SEO content.

Search Nurture is a San Francisco-based SEO agency for SaaS brands specializing in B2B SaaS and eCommerce. It focuses on improving SEO performance through data-driven strategies and continuous optimization and offers full-stack solutions for SEO, SEM, Paid Social Advertising, and Retail Advertising.

Key services:

• SEO: Full-service SEO for SaaS and eCommerce platforms.
• Paid Media: Performance marketing on Google, Amazon, and social platforms.
• Retail Optimization: Marketplace SEO for platforms like Walmart and Amazon.

As one of the top SEO agencies for SaaS, Accelerate Agency employs a variety of advanced SEO services to deliver a killer SEO strategy for every client. They use a combination of human expertise, data, and machine learning to drive SEO results for their clients. You can find some interesting companies on their client list, like Dialpad and RingCentral.

Key services:

• Technical SEO: Deep expertise in complex and data-heavy SaaS platforms.
• Content Analytics: SEO informed by GA4 and Looker Studio.
• Backlink Building: Data-driven digital PR and outreach.

Neil Patel Digital stays ahead of the latest SEO trends to ensure that clients achieve the best possible results. So, we’ll skip the introduction of this marketing superstar and cut right to the chase. NP Digital is an award-winning agency that operates in a wide range of markets, allowing its clients to build connections that would be impossible with other agencies.

Key services:

• SEO: Enterprise SEO solutions across verticals.
• Content Marketing: Keyword-driven content that ranks and educates.
• Paid Media: End-to-end paid ad strategy and execution.

Single Grain offers full-spectrum solutions. This agency follows a meticulous SEO process to ensure that every aspect of your website is optimized for search engines. They combine tried-and-true with innovative solutions, focusing on clients’ growth. Single Grain uses marketing tools to perform content audits and identify what needs updating.

Clients can launch their Web3 projects while getting complete SaaS SEO services and optimizations.

Key services:

• SEO: Scalable search optimization tailored for SaaS.
• Content Marketing: Inbound-focused content strategies.
• Growth Strategy: Integrated digital campaigns across channels.

‍Smash Digital is a specialized SEO agency focused on high-quality link building. They secure powerful backlinks with an average Domain Rating (DR) of 68 and have delivered over 4,500 links in the past year alone. Their work helps SaaS companies and other businesses consistently outrank major competitors

Unlike traditional agencies, Smash Digital skips minimum contracts, weekly check-ins, and detailed reports. This allows them to dedicate all their efforts to effective link acquisition. They are highly selective, only taking on projects where they see strong potential for measurable SEO results.

Key services:

• Link Building: High-authority, white-hat backlinks with an average DR of 68.
• SEO Strategy: Targeted SEO planning for growth-stage SaaS businesses.
• Content Promotion: Boosts visibility for existing content using strategic backlinking.

First Page Sage delivers SEO as a lead generation channel, combining consistent thought leadership content with technical expertise. The agency positions itself as a long-term partner, helping B2B SaaS companies turn search into a predictable growth engine.

With over a decade of experience, First Page Sage focuses on ranking for bottom- and middle-of-funnel keywords, nurturing decision-stage buyers through highly researched, educational content.

Key services:

• Thought Leadership SEO: Weekly expert-level content for high-intent queries.
• Full-Service SEO Campaigns: Long-term growth with full-funnel coverage.
• Technical Optimization: On-site SEO for enterprise platforms.

First Page Sage is ideal for mid-market and enterprise SaaS companies with long sales cycles and high contract values, and those looking to make organic search their highest-performing inbound channel.

Skale is a performance-driven SEO agency built exclusively for SaaS companies. Working with brands like Slite, Pitch, and Maze, Skale acts as an extension of your marketing team, focused on driving product-qualified leads through scalable, strategic SEO.

The agency combines technical SEO, content strategy, and link acquisition to grow traffic that converts. With a strong emphasis on bottom-of-funnel execution, Skale is designed for SaaS companies looking to move fast and tie SEO directly to pipeline.

Key services:

• SEO Content Strategy: Product-led, ICP-aligned content planning.
• Link Building: Authoritative links to scale domain visibility.
• Technical SEO Audits: Actionable insights to improve organic performance.

Skale is best for fast-moving SaaS companies with high-growth goals and strong internal product/marketing alignment. They focus on measurable SEO ROI and prioritize what drives revenue, not just traffic.

Simple Tiger is a boutique SEO agency focused on simplicity, speed, and clarity — built to help SaaS companies get results without the bloat of large firms. They specialize in lean SEO strategies that balance technical optimization, content creation, and keyword targeting.

What sets Simple Tiger apart is their focus on being agile and lightweight, with an emphasis on creating SEO strategies that fit seamlessly into your existing marketing ops — ideal for startups and growth-stage SaaS brands.

Key services:

• SEO Strategy: Lean, focused strategies for fast execution.
• Content Creation: Intent-mapped blog content for SaaS growth.
• Link Building: Targeted, ethical link acquisition.

Simple Tiger works best with lean SaaS teams that want clarity, speed, and efficiency from their SEO partner, not an overly complex agency process.

Titan Growth is an SEO agency for SaaS in San Diego with over 50 employees, specializing in SEO and Paid media. They also provide comprehensive search engine marketing services to help you reach your target audience through paid search.

Titan Growth has over 18 years of cumulative experience in digital marketing. It has helped some of the biggest brands grow their traffic and revenue through organic and paid search strategies. Companies who need help with Bing, Google, and Facebook ads will find a good match with Titan. They’re also good at content optimization and technical SEO audits.

Key services:

• SEO: Full-service search engine optimization including technical audits, content optimization, and on-page SEO.
• Paid Media: Google, Bing, and Facebook ads management for scalable acquisition.
• Technical SEO Audits: Deep technical analysis to uncover site issues and performance gaps.

What Services Do SaaS Agencies Provide?

If your agency brags about organic traffic and other vanity metrics, close your wallet and run. 

SEO agencies that drive MRR, ARR, SQLs, and ideal customer profile (ICPs) conversions often offer these core SaaS SEO services: 

• ‍Authority link-building services: Earn high-authority backlinks from trusted publications to build credibility and improve your domain strength.‍
• On-page optimizations: From meta tags to internal linking, fine-tune every element of your site to align with SEO best practices and user experience.‍
• Keyword research: Identify high-impact keywords your audience is actively searching for, helping you target the right queries at every stage of the funnel.‍
• Web development: Build fast, SEO-optimized websites that are easy to navigate, technically sound, and built to scale with your SaaS business.‍
• Content cleanups: Audit and refine existing content to remove bloat, improve clarity, and boost search performance without losing your brand voice.‍
• SEO consulting: Whether you're scaling or troubleshooting, agencies must provide expert advice to help you make smarter SEO decisions and avoid costly mistakes.‍
• SEO strategy: Get a tailored SEO game plan that aligns with your growth goals, competitive landscape, and SaaS buyer journey.‍
• Improving search engine rankings: Implement proven tactics to help your pages climb the rankings and stay visible to the right audience.‍
• Technical audits: Run in-depth diagnostics to uncover and fix crawl issues, site speed problems, indexation errors, and other hidden SEO blockers.‍
• Content audits: Analyze your entire content library to identify underperforming pages, content gaps, and opportunities to improve relevance and rankings.‍
• Local SEO services: Optimize your presence in local search results, helping nearby customers find and choose your SaaS solution.‍
• Competitive analysis: Explore your competitors’ strategies to uncover what’s working for them—and how we can help you do it better.‍
• Lead generation (or qualified leads): Agencies must target high-intent visitors who are ready to convert into paying customers.
• Generative Engine Optimization: AI search is changing how users search for and engage with information. SaaS agencies need to adapt their strategy to help clients appear in AI search, whether that's Google AI Overviews or generated answers in ChatGPT.

If an agency doesn’t specialize in SaaS companies or seems to brag about its capabilities without quantitative results, you want to avoid it. 

How to Hire the Right SaaS SEO Agency

Choosing the right SaaS SEO agency can make or break your organic growth strategy. Many agencies promise quick wins — more traffic, better rankings, faster conversions — but not all can turn those metrics into real business outcomes, such as qualified leads and recurring revenue.

To find an agency that truly fits your goals, focus on process and proof:

1. Do your research‍

Start with a quick Google search, check review sites, and ask your professional network for recommendations. Reddit and SaaS communities can also offer unbiased feedback.

2. Build a shortlist‍

Narrow your list to around five agencies whose experience, client base, and case studies align with your growth stage and product type.

3. Run discovery calls‍

Come prepared with your core KPIs, whether that's MRR growth, trial-to-paid conversions or demo bookings, and ask how each agency plans to move those metrics.

4. Assess experience and track record‍

Look for agencies with proven success in SaaS niches similar to yours, not just general B2B SEO. Ask for case studies that show measurable ROI, not vanity metrics.

5. Consider fit and collaboration

‍The best agency will act as an extension of your team, integrating SEO with your product, sales, and marketing operations. Chemistry, communication, and process alignment matter as much as expertise.

6. Make your final selection

‍Compare proposals, review reporting structures, and choose the partner that best combines strategy, transparency, and performance.

If you’re unsure what to ask during your first discovery calls, check out our guide on essential questions to ask your SaaS SEO company.

Hire Your Perfect SEO Partner Today

Finding the right agency for your SaaS SEO growth strategy can be tricky. 

Companies must thoroughly research, set goals, understand what they want to achieve from SEO, and ask the right questions to make the best choice. 

At MADX, we specialize in SaaS SEO, optimization, and link building, providing tailored campaigns to boost your growth.

Need help choosing an agency? Download our free SEO Agency Evaluation Template here. Ready to get started? Contact us today.