On top of it all, hiring SaaS SEO agencies can be expensive. The prices often start with minimum retainers of $4,500 and climb up to the peak of Mount Everest at the higher end.
But before we move on with the list of top SaaS SEO agencies, let’s quickly recap a few essentials.
What we'll cover:
What is SEO in SaaS?
SEO is short for search engine optimization. It’s one of the main channels SaaS (Software-as-a-Service) companies use to acquire, activate, and retain customers.
What is a SaaS SEO agency?
SaaS SEO agencies are the one-stop shop for all things organic growth.
Good SEO agencies work closely with product and sales teams to enhance the website experience in the spirit of the SaaS product. These agencies build a SaaS SEO strategy and produce content that captivates leads, converts visitors, and leads users on their quest to find solutions — the seer of the user journey.
Why is SEO important for SaaS companies?
SEO and SaaS go hand in hand like money and bank accounts.
One is better utilized with the support of the other. SaaS companies with no SEO presence can hardly grow and acquire customers at scale. Think of it as a sustainable growth model that helps communicate your product in the most user-friendly way.
SEO agencies will take care of search rankings, organic traffic, and MQL targets using various methods. Depending on the state of the SaaS marketing website, SEO may include on-page optimizations, keyword research, link-building, user experience improvements, content creation, optimization, and distribution.
Standard SaaS SEO services on the market
If your agency brags about organic traffic and other vanity metrics, close your wallet and run. SEO agencies that drive MRR, ARR, SQoLs, and ideal customer profile (ICPs) conversions often offer these core SaaS SEO services:
- Authority link building
- On-page optimizations
- Keyword research
- Web development
- Content cleanups
- SEO Consultancy
- Technical audits
- Content audits
Luckily for SaaS clients, being a SaaS SEO agency requires much more expertise than running a generic SEO agency. You can find the intruder just by looking at their website.
If they rave about organic traffic and ranking positions, they’ll probably not be someone who you want
The benefits of hiring an agency should be immense and straightforward
Marketing should be an ROI factory.
The more you invest, the more qualified leads, SQLs, and customers you receive. Yet, that’s not always the case. And mistakes can set you back hundreds of thousands of dollars.
We’re here to help you save time and money by delivering a list of SaaS SEO companies that will work hard to generate better rankings, qualified traffic, and finally, SQLs.
Top SaaS SEO Agencies Right Now
Without further ado, here's the list of the best SaaS SEO agencies.
1. MADX —Full Service SaaS SEO & SEM Agency
MADX is a London-based SaaS marketing agency specializing in SaaS SEO, content and link building. From the entire list, MADX is among the few SaaS-only marketing agencies. Others tailor their services to appeal to wider markets, among which you’ll find SaaS-specific offers.
With MADX, clients can subscribe to a tailored SaaS marketing service: full-service SEO, link building for SaaS, SEO consultancy or any of the below.
- Full-Service SEO: Full-stack team of SaaS SEO experts at your service
- Keyword Research: Research a content plan for your business
- Content Marketing: create engaging content on your website
- SEO Optimisations: Technical & on-page optimisations
- Link Building and Outreach: Professional outreach that builds the authority of your SaaS Website
- SEO Coaching & Consulting: Marketing team that knows how to grow business KPIs through organic channels
All services are designed to drive ARR growth and user satisfaction.
Among all services, MADX offers custom-built solutions for complex projects and can act as a substitute for Digital CMO. They can take full care of web development, copywriting, and user experience on the marketing website while coordinating all marketing efforts with the product and sales teams.
In a nutshell, MADX takes SaaS companies on a journey of organic growth, which drives revenue and user satisfaction.
2. Titan Growth — SEO and Paid Media Agency
Titan Growth is a San Diego agency with over 50 employees, specializing in SEO and Paid media. Titans have over 18 years of cumulative experience in digital marketing and have helped some of the biggest brands grow their traffic and revenue. Companies who need help with Bing, Google, and Facebook ads will find a good match with Titan. They’re also good at content optimization and technical SEO audits.
3. Writing Studio — SaaS SEO Writing Agency
Writing Studio specializes in content writing in almost any field, including SaaS. They help companies create better content faster. Clients can explore a range of writing services to produce blogs, eBooks, scripts, product descriptions, newsletters, and just about anything that has to do with the written word. If you need a writing service on short notice, Writing Studio can help.
4. Codeless — Content Production Company
Codeless is a mid-size global agency specializing in content production that combines strategy, SEO, writing, design, and video. Long-form articles are one of their specialties. Basic writing packages start at $7,500/month, aimed mostly at Startups. More expensive solutions can set you back $20,000 or more.
5. Search Nurture — Growth for B2B SaaS
Search Nurture is a San Francisco-based growth agency specializing in B2b SaaS and eCommerce. They offer full-stack solutions for SEO, SEM, Paid Social Advertising, and Retail Advertising.
6. Accelerate Agency — SaaS Growth and Migration
Accelerate Agency is a data-driven and experts-heavy powerhouse. They use a combination of human expertise, data, and machine learning to drive SEO results for their clients. You can find some interesting companies on their client list, like Dialpad and RingCentral.
7. Elevato Digital — Full-Stack Marketing Agency
Elevato Digital is a well-rounded digital agency that works with SaaS companies, amongst other clients. You can find everything from hosting to design in Elevato’s toolbox of services. The drive behind this agency can be summed up with the acronym “Be Happier,” which describes its core values.
8. Neil Patel Digital — Full-Stack SEO Agency
Every marketer knows who Neil Patel is. So, I’ll skip the introduction of this marketing superstar and cut right to the chase. NP Digital is an award-winning agency that operates in a wide range of markets, giving its clients an opportunity to build connections that would be impossible with other agencies.
9. SEO Growth Partners — Great at SEO Strategy
SEO Growth Partners offer all the standard SEO services, including technical audits and content creation. However, their specialty lies in crowdsourced link building. They have physical locations in Las Vegas, Reno, and Los Angeles if you ever want to stop by and meet your team in person.
10. Single Grain — Content Audit Stars
Single Grain offers full spectrum solutions. They combine tried and true with innovative solutions, focusing on clients' growth. Basically, Single Grain uses marketing tools to perform content audits and identify what needs updating.
Clients can launch their Web 3 projects on top of getting full SaaS SEO service and optimizations.
How to hire the right SaaS SEO agency?
Hiring an SEO agency is everything but simple.
Sales representatives will promise steep growth in organic traffic, rankings, and conversions. But even if they generate more traffic, it might fail to help your business hit SQL targets and grow MRR.
So, how can you tell if an agency is worth your time and money?
- Search for the best SaaS SEO agencies on Google
- Ask your business network for recommendations
- Take it to Reddit and ask for the best SaaS SEO Agency
- Shortlist 5 agencies that seem to fit your goals
- Engage in 5 discovery calls
- Share the core KPIs the entire company needs to get behind
- Ask the agencies how to improve those KPIs
- Check the proven track record of each SaaS SEO company
- Follow up with the top two agencies from your list
- Chose the SaaS SEO company that will boost your business performance
If you’re unsure what exactly to ask in discovery meetings, check out our guide on essential questions to ask your SaaS SEO company.
And if you want to learn how to make search engines work hard for you, check out our free SEO Mastery course.