As a SaaS SEO and link-building agency, we understand that different SaaS companies need different marketing and support teams, and a tailored SEO strategy.
On top of it all, hiring SaaS SEO agencies can be expensive. The prices often start with minimum retainers of $2,500 and climb the peak of Mount Everest at the higher end.
But before we move on with the list of top SaaS SEO agencies, let’s quickly recap a few essentials about the best SEO agencies.
What we'll cover:
What is SEO in SaaS?
SEO is short for search engine optimization. Content marketing is also a crucial part of this strategy, helping to attract and engage potential customers. It’s one of the main channels SaaS (Software-as-a-Service) companies use to acquire, activate, and retain customers. On-page SEO is a crucial component of this strategy, enhancing a website’s visibility and improving search engine rankings.
What is a SaaS SEO agency?
SaaS SEO agencies are the one-stop shop for all things organic growth, often functioning as a digital marketing agency that provides a wide range of online marketing solutions. These agencies often start with an SEO audit to identify areas for improvement and develop a tailored strategy.
Good SEO agencies work closely with product and sales teams to enhance the website experience in the spirit of the SaaS product. These agencies build a SaaS SEO strategy and produce content that captivates leads, converts visitors, and leads users on their quest to find solutions — the seer of the user journey.
Why is SEO important for SaaS companies?
SEO and SaaS go hand in hand like money and bank accounts.
One is better utilized with the support of the other. SaaS companies with no SEO presence can hardly grow and acquire customers at scale. A well-executed SEO strategy can significantly improve your conversion rate, turning more visitors into paying customers. Think of it as a sustainable growth model that helps communicate your product in the most user-friendly way.
SEO agencies will take care of search rankings, organic traffic, and MQL targets using various methods. Depending on the state of the SaaS marketing website, SEO may include on-page optimizations, keyword research, link-building, user experience improvements, content creation, optimization, and distribution to improve search engine rankings.
Standard SaaS SEO services on the market
If your agency brags about organic traffic and other vanity metrics, close your wallet and run. SEO agencies that drive MRR, ARR, SQoLs, and ideal customer profile (ICPs) conversions often offer these core SaaS SEO services:
- Authority link building
- On-page optimizations
- Keyword research
- Web development
- Content cleanups
- SEO Consultancy
- Technical audits
- Content audits
- Local SEO services
- Competitive analysis
Luckily for SaaS clients, being a requires much more expertise than running a generic SEO agency. You can find the intruder just by looking at their website.
If they rave about organic traffic and ranking positions, they’ll probably not be someone who you want
The benefits of hiring an agency should be immense and straightforward
Marketing should be an ROI factory. Effective SEO can also enhance lead generation, bringing in more qualified prospects to your sales funnel.
The more you invest, the more qualified leads, SQLs, and customers you receive. Yet, that’s not always the case. And mistakes can set you back hundreds of thousands of dollars.
We’re here to help you save time and money by delivering a list of SaaS SEO companies that will work hard to generate better rankings, qualified traffic, and finally, SQLs.
Top SaaS SEO Agencies Right Now
Without further ado, here’s the list of the best SaaS SEO agencies, helping you identify the best company for SEO to ensure you choose the right service provider for your SEO campaigns.
1. MADX —Full Service SaaS SEO & SEM Agency
SOURCE: madx.digital
MADX is a London-based SaaS marketing agency specializing in SaaS SEO and link building. MADX also excels in content creation, ensuring that your website has high-quality, engaging content that attracts and retains visitors. From the entire list, MADX is among the few SaaS-only marketing agencies. Others tailor their services to appeal to wider markets, among which you’ll find SaaS-specific offers.
With MADX, clients can subscribe to one of the three SaaS marketing services: full-service SEO, link building for SaaS, and SEO consultancy.
- Full-Service SEO: Full-stack team of SaaS SEO experts at your service
- Link Building and Outreach: Professional outreach that builds the authority of your SaaS Website
- SEO Coaching & Consulting: Marketing team that knows how to grow business KPIs through organic channels
All services are designed to drive ARR growth and user satisfaction.
Among the three, MADX offers custom-built solutions for complex projects and can act as a substitute for Digital CMO. They can take full care of web development, copywriting, and user experience on the marketing website while coordinating all marketing efforts with the product and sales teams.
In a nutshell, MADX takes SaaS companies on a journey of organic growth, which drives revenue and
2. Titan Growth — SEO and Paid Media Agency
SOURCE: titangrowth.com
Titan Growth is a San Diego agency with over 50 employees, specializing in SEO and Paid media. In addition to SEO, Titan Growth offers comprehensive search engine marketing services to help you reach your target audience through paid search. Titans have over 18 years of cumulative experience in digital marketing and have helped some of the biggest brands grow their traffic and revenue through both organic methods and paid search strategies. Companies who need help with Bing, Google, and Facebook ads will find a good match with Titan. They’re also good at content optimization and technical SEO audits.
3. Writing Studio — SaaS SEO Writing Agency
SOURCE: writingstudio.com
Writing Studio specializes in content writing in almost any field, including SaaS. Writing Studio utilizes advanced SEO tools to ensure that the content they produce is optimized for search engines and drives organic traffic. They help companies create better content faster. Clients can explore a range of writing services to produce blogs, eBooks, scripts, product descriptions, newsletters, and just about anything that has to do with the written word. If you need a writing service on short notice, Writing Studio can help.
4. Codeless — Content Production Company
SOURCE: codeless.io
Codeless is a mid-size global agency specializing in content production that combines strategy, SEO, writing, design, and video. Codeless develops a comprehensive content strategy that aligns with your business goals and drives organic growth. Long-form articles are one of their specialties. Basic writing packages start at $7,500/month, aimed mostly at Startups. More expensive solutions can set you back $20,000 or more.
5. Search Nurture — Growth for B2B SaaS
SOURCE: searchnurture.com
Search Nurture is a San Francisco-based growth agency specializing in B2b SaaS and eCommerce. Search Nurture focuses on improving SEO performance through data-driven strategies and continuous optimization. They offer full-stack solutions for SEO, SEM, Paid Social Advertising, and Retail Advertising.
6. Accelerate Agency — SaaS Growth and Migration
SOURCE: accelerateagency.ai
Accelerate Agency is a data-driven and experts-heavy powerhouse. Accelerate Agency employs a variety of advanced SEO tactics to drive results for their clients. They use a combination of human expertise, data, and machine learning to drive SEO results for their clients. You can find some interesting companies on their client list, like Dialpad and RingCentral.
7. Elevato Digital — Full-Stack Marketing Agency
SOURCE: elevatodigital.com
Elevato Digital is a well-rounded digital agency that works with SaaS companies, amongst other clients. Elevato Digital uses a range of SEO techniques to improve your website’s visibility and drive organic traffic. You can find everything from hosting to design and social media marketing in Elevato’s toolbox of services. The drive behind this agency can be summed up with the acronym “Be Happier,” which describes its core values.
8. Neil Patel Digital — Full-Stack SEO Agency
SOURCE: npdigital.com
Every marketer knows who Neil Patel is. Neil Patel Digital stays ahead of the latest SEO trends to ensure their clients achieve the best possible results. So, I’ll skip the introduction of this marketing superstar and cut right to the chase. NP Digital is an award-winning agency that operates in a wide range of markets, giving its clients an opportunity to build connections that would be impossible with other agencies.
9. SEO Growth Partners — Great at SEO Strategy
SOURCE: seogrowthpartners.com
SEO Growth Partners offer all the standard SEO services, including technical audits and content creation. SEO Growth Partners are known for delivering impressive SEO results through their innovative strategies. However, their specialty lies in crowdsourced link building. They have physical locations in Las Vegas, Reno, and Los Angeles if you ever want to stop by and meet your team in person.
10. Single Grain — Content Audit Stars
SOURCE: singlegrain.com
Single Grain offers full spectrum solutions. Single Grain follows a meticulous SEO process to ensure that every aspect of your website is optimized for search engines. They combine tried and true with innovative solutions, focusing on clients’ growth. Basically, Single Grain uses marketing tools to perform content audits and identify what needs updating.
Clients can launch their Web 3 projects on top of getting full SaaS SEO service and optimizations.
Does SEO Work for SaaS Businesses?
If you want your SaaS to grow and be successful you may wonder how you should promote your business. Various SEO techniques, such as keyword optimization and link building, can significantly boost your SaaS business’s online presence. SEO has been identified as an excellent marketing channel and can provide an impressive result for SaaS businesses. Image sources: Search Engine Land. For example, a SaaS company has grown organic sales to 7229% using search optimization. A second case report shows a SaaS client’s keyword ranking has increased from 16% to 14%. Another advantage SEO offers to businesses is that the cost effectiveness is high.
How much does it cost to hire a SEO?
The average cost for hiring a freelance SEO firm is $50 to $150 an hour. When planning your SEO budget, it’s important to consider the level of expertise and the range of services offered by the agency. It’s possible to find someone who might charge less or people who charge more. SEO businesses can charge more than $800 a month for SEO services per hour in the US.
How to hire the right SaaS SEO agency?
Hiring an SEO agency is everything but simple. Evaluating the SEO performance of potential agencies can help you make an informed decision.
Sales representatives will promise steep growth in organic traffic, rankings, and conversions. But even if they generate more traffic, it might fail to help your business hit SQL targets and grow MRR.
So, how can you tell if an agency is worth your time and money?
- Search for the best SaaS SEO agencies on Google
- Ask your business network for recommendations
- Take it to Reddit and ask for the best SaaS SEO Agency
- Shortlist 5 agencies that seem to fit your goals
- Engage in 5 discovery calls
- Share the core KPIs the entire company needs to get behind
- Ask the agencies how to improve those KPIs
- Check the proven track record of each SaaS SEO company
- Consider the importance of local SEO for your business
- Follow up with the top two agencies from your list
- Chose the SaaS SEO company that will boost your business performance
If you’re unsure what exactly to ask in discovery meetings, check out our guide on essential questions to ask your SaaS SEO company
And if you want to learn how to make search engines work hard for you, check out our free SEO Mastery course
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