How MADX Grew UPSTIX to 368 Top-3 Rankings and 8,847 Monthly Visitors

Client Background

UPSTIX is a UK property-buying and PropTech company that helps homeowners sell quickly. After launching a new website, UPSTIX had almost no organic footprint and needed to build one at speed.

The Challenge

A new domain meant thin authority and few ranked keywords. UPSTIX needed a scalable content engine and the technical foundations to rank for high-intent property queries in a competitive UK market.

Our Approach

MADX built a scalable content programme mapped to buyer intent, tightened technical SEO and internal linking, and grew authority to priority pages. The focus was durable rankings on commercial terms, not vanity traffic.

The Results

Every figure below is from Ahrefs Site Explorer (worldwide), with the window stated.

Rankings: top-3 up 92x

UPSTIX grew its top-3 Google keyword count from 4 in January 2023 to a peak of 368 in December 2025, a 92x increase. Page-1 keywords reached 668 at peak (September 2025) as content and authority compounded.

Traffic and value

Monthly organic traffic grew from 160 to a peak of 8,847 visits, up 5,429% (Jan 2023 to Apr 2025). The estimated value of that traffic rose from $379 to $26,200 per month at peak (Mar 2026), reflecting rankings on high-value property terms.

Frequently Asked Questions

How fast did UPSTIX grow with MADX?

From 4 to 368 top-3 Google rankings and from 160 to 8,847 monthly organic visits, driven by a scalable content programme and technical SEO (Ahrefs Site Explorer, 2026).

What made the difference for a brand-new site?

A content engine mapped to buyer intent, strong technical foundations, and authority built directly to priority commercial pages.

Key Takeaways

New domains can compete quickly when content, technical SEO, and authority move together. Book a call to plan the same for your site.