Nosto

Nosto now appears in 51% of ChatGPT answers to high-intent buyer questions about ecommerce search and personalization software, the third highest share of any brand in the category, from a starting point of almost nothing. Over the same period its count of keywords ranking in the top three of Google climbed from 54 to 199.

The challenge

Nosto sells into a crowded category next to Bloomreach, Algolia, Dynamic Yield and Constructor. The brand was well known, but in the layer that now decides deals, the best ecommerce search and personalization software buyer guides, and the AI answers buyers read before they ever reach a vendor site, Nosto barely registered. Category keywords had slipped and AI tools rarely named it.

What MADX did

1. PR and link building through honest buyer guides

Buyers shortlist ecommerce search tools from best apps roundups, so we earned Nosto a place in them. We placed Nosto across more than a dozen independent best Shopify search and discovery apps guides on DR40-plus publications, including European Business Magazine, Ecommerce Fastlane, AI Journ, OpsMatters and Sellbery. The takes are honest. Real reviews, real data, Nosto named for the specific jobs it does best while competitors are credited where they lead. No blanket number one claims, which read as spam to readers and to models alike. That honesty is what AI engines are comfortable citing, and it is how Nosto moved from absent to top three in AI answers.

2. Technical SEO

We ran a full technical audit, then cleared the issues holding pages back: orphan and non-indexable URLs in the sitemap, stray 4XX and 3XX responses, and internal links still pointing to HTTP. We rolled out structured data across the site, including SoftwareApplication schema for the platform and Article and Author schema on the blog, so search engines and AI tools can read exactly what Nosto is and cite it with confidence.

3. Content

We built more than ten new buyer-intent and best-practice guides, covering ecommerce search best practices, semantic search, product discovery, recommendation engines and the best AI tools for ecommerce, alongside honest competitor comparison pieces. These are the pages that hold position 1 today and get pulled into AI answers.

The results

Across ten US buyer-intent prompts, Nosto now holds a 51% share of voice in ChatGPT, third in the category, ahead of Dynamic Yield and Constructor and clear of the long tail that still registers zero.

The turnaround in Google

Nosto's count of keywords in Google positions 1 to 3 had slipped to a low of 39 in early 2025. Through the engagement it climbed to 199 by July 2026, up 268% year on year, with the steepest gain in the first half of 2026.

In Google, the honest buyer guides now rank at the top for the terms that matter.

Data pulled from Ahrefs, project 9438650 and the Nosto Brand Radar report, on 29 July 2026. Delivery detail from the MADX ClickUp workspace.