Enterprise SEO Case Study - 120K+ Monthly Traffic Growth in 12 months

Enterprise-level companies invest heavily in SEO, yet they still face execution gaps that can hinder organic growth.

There are several pain points, including managing a complex website with many pages across multiple regions and languages. Standard SEO strategies often don’t cut it due to their size and complexity.

Our blog showcases MoonPay's unique SEO challenges and outlines the process our team followed to implement SEO strategies that increased its visibility and traffic.

Let’s get started.

What We'll Cover

The Case Study Overview

MoonPay is one of the largest global crypto companies, valued at $3.4 billion. They focus on building payment infrastructure that enables their customers to buy, sell, and manage digital assets seamlessly.

The company operates across 160+ countries and is reputed for a simplified, user-friendly interface and secure crypto transactions.

SEO Audit Findings - Hits and Misses

Although MoonPay had a strong global presence, it had significant SEO gaps that needed to be addressed to strengthen its organic search performance across markets.

The initial SEO audit revealed:

• Solidified Presence: MoonPay had a strong organic presence across English-speaking markets, including the US.
• Content Marketing: They generated significant organic traffic from their educational blogs, making them a top resource ahead of most competitors.

However, they also had significant obstacles, such as:

• Weak Link Building: MoonPay’s main challenge was missed opportunities to build its link authority and compete across different regions and markets.
• Ranking Challenge Across Multiple Regions: Another challenge was ranking across competitive SERPs in regions such as Canada and Brazil.
• Missing Multilingual Content: MoonPay lacked quality content in non-English regions.

The Enterprise SEO Strategy We Built

Armed with MoonPay’s audit findings, we created a strategy to address the disconnect between their SEO and business goals.

Our approach revolved around:

High Intent Keyword Strategy

We conducted keyword research to secure ranking for competitive crypto payment terms.

Our focus was on revenue-driven keywords that were more likely to attract users who would convert.

Strategic Guest Posting

We ran guest posting campaigns, publishing content on established blogs that were relevant to the MoonPay niche.

Multilingual SEO Campaign

As a content writing agency, we also rolled out new multilingual content for markets such as Canada and Brazil, strengthening the topical authority.

Targeted Link Building Efforts

We aimed to consistently earn region-specific backlinks to increase visibility and strengthen business credibility across these markets.

Our emphasis was on securing niche-relevant placements.

What We Actually Did Month by Month?

We had a 12-month engagement to strengthen the global market and future-proof organic growth.

Here’s a month-by-month breakdown of our SEO campaigns:

The Results - Traffic, Rankings, and Revenue Impact

MoonPay has had both quick SEO wins and long-term growth.

Over 2 to 12 months, the platform showed major improvements across SEO KPIs:

• Monthly Organic Traffic: MoonPay achieved explosive growth, increasing monthly visitors by 120,000.
• Multilingual Expansion: Expanded into 4+ markets, including Canada and Brazil.
• Keywords in Top 10: MoonPay secured over 3000 page 1 rankings across key markets.
• Backlinks: The site acquired over 1,000 quality links.

The clearest proof of success was after 12 to 18 months, when MoonPay achieved sustainable SEO improvements. The results were:

• Steady Organic Traffic: Monthly organic visits grew to 200,000+, leading to more users.
• Strengthened Backlink Profile: The Domain Authority improved through contextual links, making the site more competitive in the target markets.

Key Lessons From This Enterprise SEO Project

After adopting the SEO strategies and delivering measurable results in MoonPay’s search visibility, here are the top highlights of the project:

• Focus on Revenue Pages: The campaign proved that when you fix the foundation, target SEO towards transactional pages, and add authority, growth would follow.
• Unlock Untapped Markets: Creating an international SEO campaign in non-English markets is a great way to build trust in search and form deeper connections with an audience.
• Quality Link Building Compounds: MoonPay’s campaign shows that quality backlinks are the backbone of an enterprise SEO. Their growth in link authority improved the rankings of transactional keywords and elevated their domain trust and visibility across multiple non-English speaking markets.

How to Apply These Strategies to Your Enterprise SEO Program

As we’ve seen in the MoonPay case study, enterprise SEO requires tailored strategies to increase traffic, build strong brand trust, and generate measurable ROI.

Here’s a step-by-step process on how you can apply these strategies:

1. Evaluate Your Current SEO

Conduct an audit of your current SEO status, including technical SEO performance, content strategy, AI performance, and competitor backlink analysis.

Some core issues to look for include site speed, underperforming content, missed link-building opportunities, and conversion rates on high-traffic pages.

You can use insights from your free SaaS SEO audit to group your SEO activities into high impact, medium impact, and low impact to ensure there’s a strategic allocation of your budget.

2. Start with Strategic Planning

Once you’ve identified your issues and solutions, put together an SEO action plan.

Define your SMART campaign goals and select keywords that support each goal. For example, if your goal is to generate qualified leads, you can focus on transactional keywords.

At this stage, you should also conduct competitor research, identify relevant benchmarks, and set a budget.

3. Implement Enterprise SEO Strategies

Your SEO strategy should combine technical, on-site, and off-site improvements. Here are some tactics:

• Build a link-building strategy focused on high-domain-authority backlinks.
• Publish quality content that addresses your customers’ problems and targets high-intent keywords.
• As more of your enterprise buyers use ChatGPT, Perplexity, and Google AI overviews, you need to integrate Generative Engine Optimization (GEO) into your SEO strategy to compete in AI-driven search.

4. Measure Performance

Continuously measure the SEO performance of your enterprise’s campaigns using tools like Botify and DeepCrawl.

Some KPIs to monitor include search rankings, organic revenue, and website visitor-to-MQL conversions. Monitor your GEO performance using KPIs such as LLM citations, AI search page rankings, and AEO (people also ask) traffic.

5. Refine Based on Results

You should monitor SEO performance by connecting the organic search performance to your business outcomes, such as pipeline generation and reduced cost per acquisition.

Refine your strategies based on the impact of your technical SEO, link-building, and content creation efforts.

If you have slow organic growth or a lack of in-house SEO and GEO expertise, partner with an SEO firm.

At MADX Digital, we conduct a deep audit and deliver a prioritized SEO roadmap. Our enterprise SEO focuses on a combination of technical capability, content expertise, and AI search visibility. We deliver transparent reports with measurable outcomes of our SEO strategies.

Book a 1-on-1 strategy call with our experts today.

Level-up Your Enterprise SEO With MADX Digital

While complicated, enterprise SEO doesn’t have to be intimidating.

MADX Digital is a full-stack SEO agency helping large brands scale their search performance through technical, high-impact content and authority link acquisition. We have proven success working with enterprise businesses across sectors such as tech, fintech, crypto, and SaaS.

Get your SEO opportunity report from our team to get a clear overview of what your organic growth needs.

Frequently Asked Questions (FAQs)

Here are some questions related to the enterprise seo case study:

Which KPIs Matter Most In Enterprise SEO?

The KPIs that are most important in enterprise SEO are often the ones that align with a company’s revenue goals. They can include:

1. Organic demo requests
2. Trial signups from organic SEO
3. Organic MRR

Other important metrics include keyword rankings and domain rating.

What Common Challenges Arise When Implementing SEO at Scale?

Here are common challenges when implementing enterprise SEO:

• Cross-department collaboration, for example, between marketing, web development, and product teams, can lead to delays in SEO.
• It’s difficult to maintain the site speed and performance, which can hurt the user experience and damage your rankings.
• Optimizing SEO for multiple locations and languages can be difficult because it requires factoring in cultural nuances and local search behavior.

What Tools are Best for Managing Enterprise SEO Campaigns?

The top 3 tools to manage enterprise SEO campaigns are:

• MozPro to run site audits, track your keyword ranking, and create custom reports
• SearchMetrics to conduct competitor research and track SEO workflows
• Google Search Console to integrate with reporting tools and get access to monthly SEO search metrics such as click-through rate and impressions.

How Do You Align SEO With Other Marketing Channels In Enterprises?

Here are the 4 steps to follow to align your enterprise SEO with other marketing channels:

1. Have clear goals and understand your audience to inform your channel selection and performance measurement.
2. Create consistent content and branding across different marketing platforms.
3. Use tools and methods, such as A/B testing, to compare campaigns across channels. This helps you find the best combination that works for your goals and audience.
4. Collect data and insights about your SEO strategy and other marketing campaigns. Use the information to optimize your campaigns.

What are the Biggest Mistakes to Avoid in Enterprise SEO?

Here’s a list of the biggest mistakes in enterprise SEO:

• Missing a backlink strategy
• Underinvesting in technical SEO
• Treating enterprise SEO like traditional SEO
• Choosing the wrong enterprise SEO partner
• Underestimating the long-term SEO investment