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Toni Koraza
Toni Koraza
Founder, Head of Digital PR

Company

MADX Digital

Expertise

About

The SEO & AI guy. I run teams that help SaaS companies reach $100M ARR through search optimisation and link building.

How to Use SEO to Increase ARR and MRR for SaaS

Discover how to use SEO to increase ARR and MRR for SaaS with proven strategies that drive organic growth. Get actionable tactics for sustainable revenue.

The Recipe Brands Use to Rank in LLMs

Learn how to rank brands in LLMs with proven tactics for mentions and citations. MADX helps SaaS and enterprise brands win and grow visibility in AI search.

SEO Powersuite Review: Features, Pricing, and User Experience

Read this SEO Powersuit review to learn about the features, pricing and user experience. Get insights to decide if SEO Powersuite works for your business.

Cora SEO Review: Features, Pricing, and User Experience

Read this Ultimate Core SEO review for the features, pricing, and user experience. Find out how MADX can help you through organic SEO. Click here for more.

Woorank Review: Features, Pricing, and User Experience

Read this ultimate Woorank review on the features, pricing, and user experience. Learn how Woorank works for your company and how to pick the best SEO tool.

Whitespark Review: Features, Pricing, and User Experience

Read this Whitespark review about this software’s features, pricing, and user experience for SEO. Find out how MADX guides you through SEO strategies.

Yoast SEO Review: Features, Pricing, and User Experience

Read this Yoast SEO review and learn the features, pricing, and user experience. Learn how Yoast SEO can help your SEO. Click here for more information.

AccuRanker Review: Features, Pricing, and User Experience

Read this AccuRanker review for the features, pricing, and user experience. Learn how AccuRanker works for SEO and how MADX can help you. Click here for more.

UberSuggest Review: Features, Pricing, and User Experience

Read this UberSuggest review to understand the software’s features, pricing, and user experience. Learn how MADX can guide you in choosing the best SEO tools.

SimilarWeb Review: Features, Pricing, and User Experience

Click here for an ultimate SimilarWeb review on its features, pricing, and user experience. Learn how MADX can help you choose the best tool for your SEO.

SpyFu Review: Features, Pricing, and User Experience

Get an ultimate SpyFu review of its features, pricing, and user experience. Learn if SpyFu is the best tool for your company and how MADX can boost your SEO.

SE Ranking Review 2026: Features, Pricing, and User Experience

Click here for an ultimate SE Ranking review. Learn about this tool’s features, pricing and pros and cons. MADX can help you pick the best SEO software.

Crypto SEO: The Ultimate Guide for 2026

Learn about SEO for crypto and how to skyrocket your conversions through organic traffic. Find out how MADX can help your crypto company through SEO. Click here

10 Raven SEO Alternatives in 2026: Free and Paid Tools

Explore 10 top Raven Tools alternatives in 2026, offering powerful SEO, link analysis, and reporting features to enhance your digital marketing strategy.

10 Free and Paid SEO Tool Alternatives to Mangools in 2026

Discover the top 10 Mangools alternatives for 2026, including free and paid SEO tools. Find the best tool to enhance your SEO strategy and boost results.

10 Ahrefs Alternatives in 2026 [Free and Paid]

Our 10 best Ahrefs alternatives in 2026, including free and paid SEO tools. Compare features, pricing, and reviews to find the perfect SEO tool for your needs.

SaaS Demo: How to Showcase Your Software Effectively

Read this guide to understand why SaaS product demos are critical. Learn how to design them for maximum conversions and real-world examples. This and more here!

B2B SaaS Metrics: Key Indicators for Success

In this guide, learn about the key B2B SaaS metrics you need to be tracking, why these metrics matter, and how SEO can boost your metrics and performance.

B2B SaaS Copywriting: Crafting Compelling Content

Ready to improve your B2B SaaS copywriting skills? Read this guide on how to craft SaaS content that converts, mistakes to avoid, and the top examples.

SaaS LTV: Maximizing Lifetime Value in Software

In this guide, find out what LTV in SaaS is, how to calculate this metric for your SaaS business, what factors impact LTV and how to you can optimize it.

SaaS Reporting: Key Metrics and Best Practices

In this comprehensive guide, discover the essential tools and techniques for effective SaaS reporting and the key metric you need to track for success.

What is Account-Based Marketing in SaaS and How to Execute it Effectively

Boost ROI with Account-Based Marketing (ABM) SaaS. Target high-value accounts, personalize outreach, and close more deals and transform your B2B marketing.

Decoding SaaS Churn Rates: Benchmarks, Tips & Trends 2026

In the SaaS industry, understanding churn rates is vital for success. In this guide, dive into benchmarks, tips, and trends to transform churn into growth.

What Is the Average Churn Rate of SaaS Companies and How to Reduce It?

In this guide, learn about SaaS churn rates, the reasons behind it, and the 10 strategies you can implement to reduce the churn rate of your SaaS company.

What is MQL? 10 Steps to Defining a Marketing Qualified Lead

Unlock the potential of Marketing Qualified Leads (MQLs) in our MADX guide, your trusted SaaS & B2B SEO partner. Gain insights, steps, and best practices.

Mark Your Calendar: Top 15 SaaS Conferences to Attend in 2026

Discover the top 15 SaaS conferences in 2026 and mark your calendar. Attend these events to network, gain key insights and stay ahead in the SaaS industry.

SaaS Demand Generation: Strategies to Skyrocket Your Business

In this guide, learn to master SaaS demand generation with actionable strategies. Boost reach, drive sales, dominate your market and unleash growth potential

How to Build an Effective SaaS Marketing Budget in 2026

Boost your SaaS marketing with a strategic budget. Explore essential factors, upcoming trends, AI optimization, and customer retention importance at MADX.

How to Build a SaaS Sales Funnel That Converts

In this guide, learn to develop a SaaS sales funnel that effectively converts users to paying customers and understand the best strategies to use in the funnel

16 Best SaaS Marketing Automation Tools in 2026

In this guide, discover the top SaaS marketing automation tools that will transform your marketing strategies, optimize engagement, and drive business growth.

The Ultimate Guide to SaaS Benchmarking in 2026

In our in-depth guide, discover how you can identify and measure the SaaS benchmarks you need to get valuable insights for your business decision-making.

Enterprise SaaS Pricing: Guide for Maximum ROI

In this guide, discover everything you need to know about enterprise SaaS pricing and how to set up your own SaaS pricing strategy to maximize your ROI.

The Ultimate Reading List: Top 13 SaaS Marketing Books You Can’t Afford to Miss

Need fresh ideas, new direction or inspiration? We’ve compiled the top 13 SaaS marketing books to help you take your marketing strategies to the next level.

15 Best SaaS Websites in 2026

We’ve put together a compilation of the 15 best SaaS websites to inspire you, and we share how you can implement the key takeaways on your own SaaS website.

How to Create a Winning SaaS Pitch Deck (with Examples)

Learn how to create a high-impact SaaS pitch deck that attracts investors, showcases traction, and helps your SaaS business secure funding with confidence

SaaS Branding: Your Secret Weapon to Stand Out

SaaS branding is your secret weapon to stand out in a crowded market. In this guide, learn how to build a strong brand strategy for your SaaS business.

What is a Go-to-Market Strategy for SaaS?

A go-to-market strategy helps you bring your SaaS tool to the market and drive more leads to your business. This guide explores how to build this strategy.

SaaS Valuation: How to Value a SaaS Company in 2026?

In this guide, learn how to determine the valuation of your SaaS company, and explore how you can maximize this value right before selling the business.

ARR in SaaS: Key Insights & Calculation Methods

Explore Annual Recurring Revenue in SaaS, understand its importance and difference from Monthly Recurring Revenue, and learn precise calculation methods

Software as a Service (SaaS) Market Growth and Trends in 2026

Discover the biggest market trends and technologies of 2026, the factors that will fuel the market’s growth, and how they will impact your SaaS business.

SaaS Marketing: The Complete Guide for Beginners

Explore SaaS marketing strategies, tools, and case studies in this guide. Learn how to develop an effective plan and scale your SaaS business successfully.

Best B2B SaaS Marketing Strategies for 2026: A Complete Guide

Uncover top B2B SaaS marketing strategies for 2026. Use data-driven tactics to boost engagement, increase conversions, and maximize sustainable revenue growth.

Three Clients Revamped Websites. It Tanked Their Traffic. Here’s Why

Uncover the unexpected reality three businesses faced post-website revamp. This in-depth piece analyses SEO pitfalls and the strategies for website revamps.

The Art of Conversions: Top 17 SaaS Landing Pages and Their Secrets

SaaS landing pages can help you capture qualified leads and increase conversions. Here are real-world examples of how the best SaaS companies do this.

Product-Led Growth Explored: Definition, Benefits, and Getting Started

Discover the power of Product-Led Growth in the SaaS sector. Learn actionable strategies, benefits, and how it can drive your business to new heights.

SaaS SEO Competitor Analysis: How to Gain Winning Insights With These Steps

Master SaaS SEO with competitor analysis. Unlock strategies for traffic & conversions. Dive into MADX's comprehensive guide on effective analysis. Check here.

Establish SaaS Brand Authority with the Top 11 Guest Posting Sites

Guest posting can be a great way to build authority for your SaaS business. Here are 11 sites you can include in your guest posting outreach campaigns.

Unlocking Growth: 9 Compelling Reasons to Outsource SaaS Link Building

Outsourcing SaaS link building has multiple benefits that save time and money. Here are 9 such reasons to Outsource SaaS Link Building.

What is SaaS Product Marketing: The Definitive Guide

SaaS product marketing helps you increase traffic, generate qualified leads, and boost conversions. Here is how you can adopt it .

Best Practices for a SaaS Website

SaaS website best practices allow you to provide a great customer experience and impact SEO correctly. Here are 9 practices you should start implementing.

17 SaaS Copywriting Tips and Templates for 2026

High-quality SaaS copywriting drives more visitors to your website and increases conversions. Here are strategies and tips you can adopt for your SaaS business.

How to Do SaaS Competitive Analysis in 2026

A SaaS competitive analysis uncovers hidden insights that increase conversions and revenue. Here’s how you can conduct one in 7 steps.

Winning SaaS Inbound Marketing Strategies and Tactics in 2026

SaaS inbound marketing can bring many benefits to your business. Here’s how you can create a successful inbound marketing strategy.

The Top 15 SaaS Content Marketing Agencies

In this guide, find out the best 15 SaaS content marketing agencies. Learn how MADX can transform your SaaS business with personalized SEO strategies today.

A Beginner’s Guide to SaaS Content Writing 2026

SaaS content writing can be challenging but equally rewarding. Here is your one-stop guide to ace your content writting strategy .

12 Proven Strategies to Maximize SaaS Lead Generation in 2026

Lead generation is an essential process for any SaaS business. Here are 12 proven lead generation strategies you can adopt in 2026

What is Growth Marketing? Everything You Need To Know

Growth marketing has become more than a buzz word in most recent years. Here’s everything you need to know about growth marketing.

Your Guide to Building an Effective SaaS Content Strategy

Building an effective SaaS content strategy is important to boost awareness and garner leads. Here’s a guide on how you can build one.

15 Proven Strategies to Reduce Customer Churn

Reducing customer churn is very important for any business. Here are 15 powerful strategies that will help you achieve lower churn.

13 SaaS Keyword Research Methods To Rank #1 In 2026

Want to rank #1 on Google search results? It takes more than content. Here are the 13 best keyword research methods that will help improve your rank in 2026.

The Ultimate Guide to SaaS Pricing Models

Your SaaS pricing model matters. Explore 'The Ultimate Guide to SaaS Pricing Models' for expert insights to help you decide and drive your business forward.

Top 9 SaaS Growth Hacks to Use in 2026

The SaaS market is filled with too many great products. Here are nine growth strategies you can use to expand your SaaS businesses.

B2B Lead Generation: The Complete Guide for 2026

Lead generation is one of the most crucial stages for a B2B business. Here are the some tips and strategies for the Lead generation.

SaaS Content Marketing: Your 9-Step 2026 Guide

Create a powerful SaaS content marketing strategy that will help you attract leads and convert them into paying customers and able to achieve your goals.

The Most Critical Stages of the SaaS Sales Process

Getting your SaaS sales process right can be challenging. Here’s a quick guide on how to design a great process from start to finish and shorten your sales cycl

Here’s How To Find the Right SEO Consultant

Creating a killer SEO strategy takes a lot of time and effort. So, here’s how you can find the right SEO consultant to continue growing your business.

The ROI of SEO: The Ultimate Guide & Calculator

Are you struggling to track SEO success? Calculating SEO ROI is an effective way to measure the success of your SEO. Learn how to do it in 3 simple steps.

34 Best Growth Hacking Marketing Agencies for 2026

Supercharge your SaaS growth in 2026. These 34 top growth hacking agencies offer data-driven strategies for businesses of all sizes. Find your agency match now!

30 Brilliant SaaS Tools For Businesses in 2026

Explore 30 of the best SaaS tools for businesses in 2026, covering project management, analytics, HR, website, and customer support software tools for teams.

Google's Helpful Content Update: What You Need to Know

Google will shake up the search playing field to weed out shoddy and repetitive content together with poor-quality websites. Read more about it on MADX.

Write Like a Pro: A 3-Minute Copywriting Crash Course

How to quickly master the essentials of writing copy that sells? Here's your three-minute copywriting crash course prepared by MADX.

7 Reasons Why Listicles Are a Powerful Way to Drive SEO Traffic

Discover why writing listicles can help promote your SaaS business and drive more traffic to your website. Listicles are easy to understand and produce.

Postalytics: Transforming the $41.9B Direct Mail Marketing Industry

Explore the Intriguing Rise of the Most Interesting Marketing Industry. From Letters to Flyers, Dive into Direct Engagement with Consumers, Voters, and Donors.

Social Backlinking: Top 3 Free News-Sharing Websites to Improve SEO

Discover the low-hanging berry of digital marketing. We'll discuss the top 3 social backlinking websites that will improve your SEO from day one.

Decoded: The Best Sales Letter of All Times

The famous Wall Street Journal sales letter responsible for $2 billion in cumulative sales. This is the best sales letter example for copywriters.

Our Proven Content Writing Guide To Improve Your Marketing

Discover how to write content like a pro with the step-by-step content writing guide. Read more on MADX and avoid producing dry content.

43 Viral Headlines Creators Can Swipe at Any Time

Headlines are the doorway to your content. Captivate your audience and avoid common pitfalls by swiping viral headlines from our library.

Monetize Your Content Creator Skills: 7 Platforms in 2026 | MADX

Companies are filling the gaps with attractive offers for all kinds of content creators. If you're a content creator looking to earn more money, then read on.

The Biggest SEO Myths People Wildly Throw Around

SEO is a crossbreed discipline of engineering, psychology, data, and content. Discover what most people get wrong about this exciting marketing channel.

Unveiling How Adobe Uses Content to Grow 20%+ Yearly | MADX

From PDF technology to becoming a $300-billion digital behemoth. Discover what kind of content strategy Adobe used to grow beyond our wildest imagination.

Teardown: A Guide to Miro's Staggering Growth

Your go-to WFH collab tool. Miro is an online collaborative whiteboard that lets remote teams do anything from brainstorming to project planning.

Business Insider Published My Story: Here's How | MADX

Submit to Business Insider and get your story published. Here's the full story on how to get recognition from one of the most influential online publications.

How Often Should You Blog for Best Results?

Looking at the studies, data, and famous writers on Medium, let's answer to what's the best blogging frequency. Let's analyze the current state of blogging.

What Are the Most Popular Topics on Medium?

Discover everything you need to start your Medium writing journey. Learn about the top publications, demographics, and psychographics of the platform.

5 Best Marketing Books to Run a Successful Business

Learn how to start and run a successful business with evergreen knowledge. These marketing books will help you build, vet and deploy a viable strategy.

Lemon: Volkswagen Ad that Forever Changed America

Lemon: How Volkswagen's Ad Influenced American Consumers to Embrace European Cars. The Power of Self-Deprecating Humor in Rehabilitating the Car Company's.

6 Best Digital Marketing Courses That are Totally Free

Digital marketing ranks among Google's top three in-demand skills. In today's connected world, knowledge is accessible to all with an internet connection.

The Evolution of Apple’s Genius Slogan

Discover the B2B SaaS landscape: explore its meaning, find real-world examples, and identify top products in the market. Join us for insightful exploration!

Empowering Tech-Savvy Marketers with Automated Direct Mail

You can send individually targeted mail to web visitors within 48hr. In this case, automated mail is triggered by permission from a website visitor.

The SaaS SEO Strategy for Long-Term Growth

Learn how to market Saas tools — with minimum overhead. Attract more traffic, get more users signing up, and capture more leads for your business.

7 Best Shopify SEO Tips to Rank High and Sell More in 2026 | MADX

Tap into organic traffic. Isn’t this what most ecommerce websites look for? Get more traffic, and more sales, but with less overhead.

Hiring a SaaS Marketing Agency: 3 Important Questions to Ask

Here are three questions to ask before hiring the SaaS marketing agency that will propel your growth. Otherwise, you risk losing time and money.

Creativity on Demand Will Help You Market Your Startup

You can learn how to channel your creativity and finish marvelous projects, even if you’re born with two left feet. But you can always master your creativity.

11 Things That Will Make You Understand Clubhouse

If you missed the Instagram train and TikTok is not your pair of slippers, maybe Clubhouse could be the answer to finding your online audience.

Headline vs. Title — What’s the Difference?

Understanding the Significance: Headlines in Articles and Titles for Business Identity in Magazines or Blogs - Unraveling the Essence of Content Ecosystems.