Establish SaaS Brand Authority with the Top 11 Guest Posting Sites

Toni Koraza
September 2, 2023
Establish SaaS Brand Authority with the Top 11 Guest Posting Sites

As a SaaS marketer, you're trying to achieve numerous goals: building links, creating awareness, increasing your website’s visibility, and generating high-quality leads. 

What if you could accomplish these results with one strategy? 

That strategy is guest posting

With so many websites accepting guest posts, should you try to get links from every website you encounter? No! Instead, we have collated a list of 11 guest posting sites that we approach for many of our SaaS clients

What We'll Cover:

Top Questions About Guest Posting 

Before we dive into the best places to pitch for guest posts, here are five common questions SaaS businesses have while doing guest posting: 

What is Guest Posting? 

Guest posting is a marketing strategy that involves writing content for other websites to promote your business and gain links. Generally, guest bloggers search for websites with similar audiences to attract the right kind of traffic to their business. Guest blogging is a two-way street; it offers mutual benefits for the guest blogger and the website hosting the guest content.

What are the Benefits of Guest Posting? 

Below are five main benefits of guest posting:

  1. Boosts brand awareness: Amidst growing competition, getting your SaaS brand in front of different audiences has become crucial. Guest posting provides you with that opportunity.

  2. Increases visibility and rankings: Backlinks are an important ranking factor. So, when you build links to your website through guest posting, you increase your website’s visibility and get it across to more people.

  3. Increases website traffic: When readers find your content informative and engaging, they will likely visit your site. Additionally, when your rankings improve with backlink growth, your web pages feature at the top, bringing more traffic to your site.

  4. Become thought leaders in your niche: When you create high-level content and publish it across relevant websites, people start looking up to your brand. This builds topical authority.

  5. Provides networking opportunities: You can create strong relationships with influencers and other businesses, leading to potential partnerships and collaboration. This networking leads to mutual growth and expansion.

How to Write a Guest Post Pitch 

A stand-out pitch can be the difference between someone accepting your guest post and someone ignoring the pitch outright. While writing the guest post pitches, ensure you’re talking less about your brand and more about how your guest post will benefit their readership.

Review their site’s content and guest post guidelines before pitching relevant topics. If you’re sending an email, keep it brief and do not add unnecessary details before they ask for it. 

How to Write High-Quality Content for a Blog 

To write a high-quality guest post, your guest blogger can adhere to these best practices: 

  • Align the article content with search intent. Give the readers exactly what they’re searching for.
  • Include relevant keywords in your title, URL, and article content.
  • Use headings and subheadings to structure your post.
  • Use bulleted lists, whitespace, images, and videos to provide a good reading experience.
  • Find ideas backed by research to offer a unique perspective to an existing topic.
  • Research the top-ranking articles for that keyword and cover all relevant topics.
  • Add updated statistics and facts.

How to Promote a Guest Post

There are many ways to promote a guest post. Here are four ways we follow for our SaaS clients:

  1. Email your active readers (who might find the content helpful) a link to the post.
  2. Use social platforms like Facebook and LinkedIn to get exposure and targeted traffic.
  3. Use online forums like Quora and Reddit to find discussions where you can share your content. Don’t just add the links but provide a helpful answer to the query.
  4. Write a follow-up post on your blog so you can naturally add a link to the guest post.

Now that we have cleared our basics let’s move on to the top websites accepting guest posts. 

#1 Content Marketing Institute 

Content Marketing Institute Home page website

The Content Marketing Institute has a community of 215,000+ content marketers. The team focuses on advancing content marketing through online education and digital events.  
Their website is packed with practical guidance and insights on topics related to content marketing. They cater to content marketers at mid and large B2B and B2C organizations. 
The Content Marketing Institute is a great site to add to your shortlist if you have a SaaS tool geared towards marketing or similar domains. 

Key submission guidelines:

  • No specific word count criteria, 
  • The articles must offer fresh perspectives and be engaging, 
  • They only consider completed drafts, not topic pitches.

Here are their contributor guidelines

#2 HubSpot 

Hubspot website home page

If you have searched for any marketing-related query, you must have seen HubSpot coming in the top SERPs (Search Engine Results Pages). They have one of the highest-ranking domain authorities and have recently started accepting valuable contributions to their blog.

They have four blogs: marketing, service, sales, and websites. 

Key submission guidelines:

  • Articles should follow HubSpot's style/tone: casual yet helpful, and never jargon-ey,
  • Attribution of data, quotations, and outside content referenced in the article (all references must be within the last two years),
  • At the moment, they are only accepting completed articles.

Find their detailed guidelines here. 

#3 CoSchedule 

CoSchedule website home page

CoSchedule is an all-in-one marketing calendar that helps you schedule different content on different platforms. Their blog touches on all marketing topics like email marketing, social media marketing, content marketing, marketing strategy, etc. 

Their blog gets 1 million unique visitors each month, and they have more than 1.8 million email subscribers. 

Key submission guidelines: 

  • They prioritize requests that demonstrate topical expertise, and the posts should follow a how-to guide style,
  • Your content must meet its four requirements – topical relevance, keyword-focused, well-researched, and comprehensive,
  • CoSchedule does accept topic pitches instead of pre-written content. 

Check out the detailed guidelines here. 

#4 MarketingProfs 

MarketingProfs website home page

MarketingProfs is read by over 600,000 professionals and is one of the largest B2B marketing communities. They only focus on enterprise-level or B2B-related marketing content. 
If you have a B2B tool that marketing professionals can use, this is an esteemed site for you to post. 
They accept various topics like generative AI, demand/lead generation, sales enablement, B2B social media marketing, email marketing, branding, customer experience, etc. 
Key submission guidelines:

  • Write from an objective viewpoint and convey valuable how-to information to the reader. Focus on practical advice, actionable tips, and useful know-how,
  • They prefer the articles to be in the range of 800-1200 words,
  • They no longer publish case studies and press releases.

Read the details over here. 

#5 Incredo 

Incredo website home page

Incredo is a SaaS inbound marketing agency that accepts guest posts from SaaS websites with more than 700 indexed pages on Google and a domain authority greater than 30.

The topics you select should be relevant to their target audience, and they do not accept beginner-level articles with general tips and obvious strategies.

Key submission guidelines:

  • Their required minimum word count for articles is 1500, 
  • The content should meet their standard of more than 93% originality on tools like Copyscape,
  • The agency also has a detailed tone and style guide that you should adhere to, like articles must be written in small, short paragraphs, 4-5 lines at max per paragraph.

Find more details here

#6 Inturact 

Inturact website home page

Inturact offers proven onboarding solutions for B2B SaaS companies. By guest posting on their site, you can earn an opportunity to be featured in their SaaS podcast, get influential positioning within their SaaS and marketing forums, and get across their followers on social media platforms. 

They accept content on topics like SaaS marketing & sales best practices, customer success, product management, SaaS onboarding & offboarding, SaaS product optimization, pricing, etc. 

Key submission guidelines:

  • The minimum word count of your article should be 1200 (they love posts over 2000 words),
  • The article should follow SEO best practices, 
  • They require a written article instead of topic idea pitches.

For more information, see this guideline.

#7 Bay Leaf Digital 

Bay Leaf digital website home page

Bay Leaf Digital is a SaaS and B2B agency that specializes in content marketing, analytics, PPC & retargeting, SEO, marketing automation, and social media marketing. As their blog covers a lot of insights about SaaS, it could be the right fit for your business.

The topics they accept are lead generation, content marketing, product-market fit, pricing models, email marketing, etc.
Key submission guidelines:

  • You don’t need a pre-written article. You only need to pitch topic ideas and work on the finalized one. 
  • Pitches on generic digital marketing topics (e.g., top SEO strategies, types of content for your blog, best lead generation tactics for 2023 etc.) that are not specific to their audience’s interests will not be accepted.

Apply for guest posting here

#8 Beeketing 

Beeketing website home page

Beeketing is an all-in-one marketing platform for ecommerce businesses. The platform uses AI to help store owners track customer behavior, analyze customers’ interest in your store, and find ways to generate more sales and revenue. 

They accept topics that help the ecommerce industry, like growth stories, marketing strategies, and operational advice. Their most preferred topics are around print-on-demand and dropshipping categories. 

They provide one do-follow link for each article, and you can add links to your site at the top and bottom of the post. 

Key submission guidelines: 

  • The word count for guest blogs should be around 1500-2000 words, 
  • Content must be educational and informative for blog readers in the ecommerce field,
  • All the statistics you use must be quoted from verified sources. 

Apply for guest posting here

#9 Slidebean 

Slidebean website home page

Slidebean provides a platform for startup founders to get investment-ready. They offer services like pitch deck design, financial modeling, fundraising strategy, and software that helps you design and collaborate on pitch decks. 

Key submission guidelines:

  • There should be a focus on case studies or lessons learned from startups, 
  • You must follow the specific tone of writing given in their guidelines, 
  • You must write the article in the first person singular or plural.

You first submit a topic pitch before you start working on the article. Use the form in this link to apply. 

#10 GanttPRO 

GanttPro website home page

GanttPRO is an online project management solution for businesses revolving around the Gantt chart methodology. They have many features that make it easy for businesses to manage their projects and resources. 

They cover topics under categories like project management, productivity, tutorials, marketing, and research-backed tips. They prefer in-depth content with a word count of more than 1000 words. 

Key submission guidelines: 

  • the article should use paragraphs of 3-4 sentences, 
  • use visuals every 200 words or so to catch the reader’s attention,
  • be concise. 

You can only insert a backlink in the author bio section. They have a simple submission form, which you can find here

#11 GetResponse 

GetResponse website home page

GetResponse offers many tools for businesses, like email marketing, live chat, website builder, marketing automation, autoresponders, and landing page builder. 

They accept guest posts on email marketing, social media, content marketing, search engine optimization, marketing automation, omnichannel marketing, and general marketing tips. They have also published topics that they don’t cover on their blog. You can find the list here.  

Key submission guidelines:

  • Ensure your post is comprehensive (preferably more than 1300 words). 
  • Any claims you make must be backed by links to research or case studies,
  • Add relevant images as examples to your guest post.

You can approach them with topic ideas and outline or share the finished article with them via the form on their guidelines page. 

Start Guest Posting Today

If you want to establish your SaaS brand authority and improve SEO efforts, it starts with a solid guest posting strategy. 

To save you from trying to build links randomly – and potentially causing harm to your website's reputation – the sites mentioned in this article are some of the most authoritative ones that will help you make an impact. 

If you need help with your guest posting strategy or don’t have time to work on all the steps like outreach or content writing, reach out to our SaaS SEO experts.  

Learn more about SaaS SEO by heading over to our blog

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