3 Essential Questions to Ask Before Hiring a Digital Marketing Agency

Perry Steward
March 30, 2021

When it comes to marketing, you don’t have time to waste.

You need a digital marketing agency that will deliver results and get your business found online. But with so many agencies out there — and all of them claiming they can help you grow your startup— how do you know which one is right for you?

Whether it’s SEO or PPC, social media or email marketing, you have to make sure every dollar spent on digital marketing is working hard for your company from day one. The positive ROI is essential.

Learn how to choose the right digital marketing agency for your business.

Here are three questions that save time and deliver results

  1. What is the agency’s approach to digital marketing?
  2. How does the agency measure success for its clients?
  3. What are the agency’s qualifications and credentials?

1. What is the agency’s approach to digital marketing?

When it comes to digital marketing, agencies need a savvy approach.

Digital advertising has recently become more popular, and we have seen how much of an impact social media, blogs, and other digital content can make for brands.

  • One single blog post can generate revenue for years to come.
  • One video can go viral and propel your company to stardom.
  • One single email can quickly sell your whole supply.

With so many people on social media each day scrolling through their feeds and looking at different posts from friends or companies they follow, ad space becomes expensive. However, a good agency knows how to circumvent the coasts and target the audience based on interests and other psychographics. Good strategy works for the customer, solving their headache. Satisfied clients come back to you and become amplifiers, generating word of mouth.

Personal recommendations are the best kind of marketing.

If the agency doesn’t attract the right traffic, leads, and interested scrollers, you may risk losing popularity in SEO ranks and alienating your customers.

The Agency’s approach to digital marketing is essential for your startup.

The agency has to have a solid and robust understanding of how the web works, providing an advantage in this competitive market. Find a marketing agency that’s not a typical run-of-the-mill organization. The agency should know how to leverage its experience with emerging technologies, including augmented reality, Artificial intelligence, and big data, to provide more innovative solutions for clients who need it most.

2. How does the agency measure success for their clients?

In the age where digital marketing is king, the way agencies measure success should reflect individual needs.

The agency should have a clear overview of essential KDPs. Every business is different, and usually, one strategy to measure success doesn’t fit all labels. Facebook values engagement and traffic, but any traffic could do the job. Conversely, Good Annotations need the right kind of traffic. Reaching out to just about anyone increases operating costs and downgrades the service. So, London’s digital collaboration tool needs to attract people who are looking for their services and are also willing to spend money, i.e., buy the product.

Measuring a client's success is important because it means the difference between a successful business and one that’s on its way to bankruptcy.

The agency should know what success means for each startup.

Clients need to be successful for the digital marketing company’s sake and theirs. Happy clients are what make the business go round. If you’re getting a solid service, and it helps you earn more money than you spend, then coming back for more is just common sense. Best marketing agencies are just that — common sense.

3. What are the agency’s qualifications and credentials?

You know the saying: “You are what you eat.” Well, so is your marketing.

Marketing agency credentials can make or break a business. You need to ensure that any agency with which you work has the experience and a track record in order to best serve your needs without sacrificing the quality of service.

Marketing credentials are essential because they can validate the reputation of a marketing company. It’s really easy for any person or organization to set up their own “marketing agency” online nowadays, but lots of hard work from an individual with real experience in this field before he or she qualifies as someone who is truly valuable enough to propel your brand.

The agency's credentials are also important because you can tell if your potential representatives are already doing the work on their behalf. If an agency can’t represent itself well, then it probably can’t your business either. Credentials help founders spot red flags early on. Sometimes, all you need is to stay away from the wrong type of people to make your business work. So, look out for agencies with good content and a reputation for getting things done.

Let's recap. Asking the potential agency right straights up is essential for:

  • Prevent costly mistakes by asking vital questions before you hire
  • Save time and energy during the hiring process
  • Get an overview of what it takes to properly plan a modern digital marketing strategy.
  • Avoid common pitfalls that lead to bad service and underwhelming ROI

If you’ve been looking for a digital marketing agency to help you with your business but don’t know where to start. We get it. It can be hard to find the right company for your needs.

That’s why we created this article that will give you three questions to ask before hiring an agency. These questions can help you find the best fit for your business and budget.

Bookmark this article for now and see if these three questions can make all the difference in finding the perfect company to scale your startup.

In the meantime, subscribe to the newsletter, claim the free handbook, and receive hot digital marketing tips and tricks directly to your inbox.


Written by yours truly, Toni Koraza

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