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BEFORE YOU GO...
Claim your Free SEO & GEO Search Report
Learn how you can become more visible in SEO & GEO and capture more revenue from search channels
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Get ahead in the evolving search landscape. We combine Generative Engine Optimization with effective SEO methods to increase your brand’s visibility in AI-generated search results.
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"Choosing MADX Digital allowed us to delegate all organic marketing activities and get results on auto-pilot"
- Postalytics
We baseline your current presence across AI search platforms — mapping how ChatGPT, Perplexity, and Google AI Overviews currently represent your brand, where competitor brands are appearing instead of you, and which query categories represent the highest-value citation opportunities to capture first.
We build and execute a content strategy designed specifically for AI citation — topic clusters with clear entity definitions, structured answer formats, and the depth and accuracy that AI models use as trust signals when deciding what to lift and recommend to users.
We make your site fast, crawlable, and structured for AI systems — implementing schema markup, cleaning up internal linking architecture, and optimising entity relationships so the AI platforms that crawl your content can extract and trust it reliably.
Visibility in AI search is built on trust — and trust is earned off-site. We build brand mentions, earned citations, and third-party references in the publications and platforms that AI models weight most heavily, creating the external validation that makes your brand the obvious source to cite.
GEO is the practice of optimising your content and brand signals to appear in AI-generated search responses — from ChatGPT and Perplexity to Google AI Overviews. Traditional SEO focuses on ranking pages in a list of links. GEO focuses on being cited within the answer itself. Both are necessary — GEO builds on the SEO foundation rather than replacing it.
We optimise across ChatGPT, Perplexity AI, Google AI Overviews, Google AI Mode, and Gemini. The signals that drive citation across these platforms — entity clarity, content structure, and third-party authority — overlap significantly, so a well-executed GEO programme compounds across all of them simultaneously.
An active SEO programme strengthens GEO results — strong domain authority, well-structured content, and clean technical foundations all contribute to AI visibility. However, GEO doesn't require a mature SEO programme to start. We assess your current baseline and build the GEO programme in a way that addresses the most critical gaps first.
Technical and schema changes can affect AI visibility within weeks. Content and citation signals typically take 2–4 months to influence how AI platforms describe and recommend your brand. Our 3-month launch programme is designed to deliver measurable early visibility improvements while building the long-term citation infrastructure.
Month 1: Full AI visibility audit, entity mapping, technical and schema fixes. Month 2: GEO content strategy, page restructuring, and citation-ready content creation. Month 3: Off-site authority campaigns, citation monitoring dashboard, and full performance reporting. You leave with a live GEO programme — not just a strategy document.
We offer 6 and 12-month continuation programmes that scale content production, deepen off-site authority building, and track your growing share of AI-generated responses. The compound effect of GEO becomes most visible at 6–12 months — which is when brands on longer programmes start to see consistent AI citations driving real pipeline.
We track brand citation frequency across a defined set of target queries on each AI platform, monitor share of voice versus competitors, and report on entity accuracy improvements. Monthly reporting combines automated tools with structured manual sampling to give you a reliable, comparable view of your AI visibility over time.
Both — but for different reasons. Established brands use GEO to protect their category presence as AI search grows. Earlier-stage SaaS brands often find GEO more accessible than traditional SEO — the competitive bar in AI search is lower, and a well-executed citation programme can build brand recognition in AI results faster than earning page-one Google rankings for the same queries.
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