.webp)
.webp)
We'll build you a strategy that delivers an SEO-driven content engine that fuels traffic and conversions.
.webp "huggg logo")
Content without a plan is just publishing. Our planning process ties every piece to a measurable SaaS growth objective.
01
We define who you're writing for at each funnel stage — the specific questions they're asking, the language they use, and the content format most likely to convert their attention into action.
02
We structure your content around topic clusters — not individual keywords. This builds topical authority systematically, rather than chasing one-off ranking wins that don't compound.
03
We sequence and resource your content by impact — quick wins, mid-term authority plays, and long-term cluster-building — so effort is always directed at what's most likely to move the needle.
04
Every piece of planned content is tied to a trackable outcome. We set the metrics upfront so you always know if the plan is working — and can course-correct before it costs you.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We start by understanding your growth objectives, current content performance, and what's been done before. An audit of existing content reveals what's working, what's wasted, and what gaps need to be filled — so the plan builds on what's valuable and doesn't repeat what hasn't worked.
We research the full keyword landscape in your category — mapping search demand, buyer intent, and competition across every stage of the funnel. Keywords are organised into topic clusters that build topical authority systematically rather than chasing disconnected one-off rankings.
We map what your competitors rank for that you don't, identify which gaps represent the best opportunity given your current authority, and prioritise them by the combination of traffic potential, commercial value, and realistic ranking timeline.
The output is a prioritised, sequenced editorial calendar — not a list of ideas, but a structured plan with content types, target keywords, funnel stages, and success metrics for every piece. You know what to publish, when, and what it needs to achieve.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
01 / 03
Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
02 / 03
Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
03 / 03
start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
A comprehensive content plan includes a content audit of existing pages, full keyword research and topic cluster mapping, competitor gap analysis, an editorial calendar with prioritised topics and formats, and a measurement framework for tracking performance. We deliver a plan your team can execute immediately — or we can execute it for you.
A content strategy defines the goals, audience, positioning, and approach. A content plan translates that strategy into a specific, actionable calendar — what to publish, when, in what format, targeting which keywords. We develop both, but the plan is what makes the strategy executable.
We handle all keyword research as part of the content planning engagement. You don't need any SEO tools or prior research — we build the keyword map from scratch using our own data sources. If you have existing keyword research you'd like us to incorporate, we can integrate it into our analysis.
We typically plan 3 months in detail and 6–12 months at a topic cluster level. This gives you a clear publishing roadmap while preserving flexibility to respond to product updates, market changes, or emerging keyword opportunities without derailing the strategy.
A complete content audit, full keyword research and cluster mapping, competitive gap analysis, a prioritised 3-month editorial calendar with briefs for each piece, and a 12-month topic roadmap. You leave with everything you need to execute a compounding SaaS content programme — whether we produce the content or your team does.
Yes — and this is a common engagement model. We provide the strategy, research, and briefs; your team executes the writing. This is an efficient way to get SEO-grounded content planning without replacing your existing writers or requiring a full content production engagement.
We review and update the plan monthly based on performance data — which posts are ranking, which keywords have shifted in difficulty, and what new opportunities have emerged. The plan is a living document, not a one-time deliverable.
Learn more about our services and what MADX Digital can offer.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
