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Navigate the realm of PPC with our expert guidance. We design campaigns that not only reach but resonate with your audience, driving meaningful engagement.
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PPC for SaaS requires precision — the right intent, the right audience, the right unit economics. Here's how we build campaigns that convert.
01
We audit your current account — or build from scratch — with a full picture of keyword coverage, quality scores, wasted spend, and the structural changes needed before we invest a single pound on traffic.
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We prioritise high-intent, product-adjacent search terms that indicate buying behaviour — not broad terms that burn budget on unqualified clicks. Negative keyword lists are built with the same rigour as target lists.
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We write and test ad copy tied to conversion goals, and optimise landing pages for the specific intent of each campaign. Higher Quality Scores, lower CPCs, better conversion rates — all connected.
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We manage bids continuously against CAC and pipeline targets — not just CTR. Reporting is tied to what matters: cost per trial, cost per demo, and revenue generated from paid search investment.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We audit your current Google Ads account — or build from scratch — establishing a complete picture of keyword coverage, quality scores, wasted spend, audience targeting, and structural issues. Every pound of budget is accounted for before we spend the first pound of yours.
We prioritise high-intent, product-adjacent keywords that signal buying behaviour — not broad terms that generate clicks from people who'll never convert. Negative keyword lists are built with the same rigour as target lists, eliminating budget waste from the start rather than discovering it in month-three reporting.
We write and A/B test ad copy tied to specific conversion goals, and optimise landing pages for the intent of each campaign. Higher Quality Scores mean lower CPCs — and landing pages that convert mean the budget you're spending actually generates pipeline rather than just traffic.
We manage bids continuously against CAC and pipeline targets — not just impressions and CTR. Monthly reporting is tied to what matters to your business: cost per trial, cost per demo, and the revenue generated from paid search investment, not just the metrics that look good in a dashboard.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
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Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
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Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
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start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
SaaS PPC has unique challenges: long sales cycles, high CPCs for software keywords, multiple stakeholders in the buying decision, and conversion events (demo, trial, pricing page visit) that don't immediately translate to revenue. We structure campaigns around the full conversion funnel — optimising for the lead quality that actually converts to closed revenue, not just the cheapest clicks.
The right budget depends on your keyword targets and market. We can make paid search work at relatively modest starting budgets, but we'll give you an honest assessment of what's achievable at your current spend level — and where you'd need to invest more to compete meaningfully for your most important keywords. Starting too thin means slow data accumulation and slower optimisation.
Yes — and they should. Paid search gives you immediate visibility and fast conversion data while SEO builds the organic channel. PPC keyword data informs SEO content priorities. Organic rankings reduce CPC costs by improving Quality Scores on branded and semi-branded terms. Running both as a coordinated programme consistently outperforms running either in isolation.
Month 1: Account audit, campaign structure build, keyword research, ad copy development, and campaign launch. Month 2: First optimisation cycle based on real performance data — bid adjustments, negative keyword expansion, ad copy testing. Month 3: Conversion rate optimisation, audience refinement, and full performance reporting. You end with a properly structured, actively optimised paid search programme delivering measurable pipeline.
The 6-month programme deepens optimisation, expands keyword coverage, and refines audience targeting based on accumulated performance data. The 12-month programme delivers the full compound effect of PPC optimisation — consistently lower CPAs, higher Quality Scores, and a campaign structure that's been refined across multiple market cycles to deliver the best possible pipeline return.
Our Search PPC service focuses on Google Ads and Microsoft Ads (Bing). We can run both platforms simultaneously with coordinated keyword strategies and reporting. For social and display advertising, we work with specialist partners — we'll advise on the right channel mix for your goals rather than trying to do everything in-house.
Monthly reporting covers spend, impressions, clicks, cost per click, conversion rates, cost per lead, and — where attribution is in place — pipeline and revenue generated. We report on the metrics tied to your business outcomes, not just the metrics that look impressive. You'll always know what the investment is returning.
Learn more about our services and what MADX Digital can offer.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
