The B2B SEO Agency That Grows Your Revenue
We deliver custom SEO services that increase online visibility, generate qualified leads, and drive sustainable revenue growth for B2B companies
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Proven Success with Fast-Growing B2B Companies
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Constantly delivering value above and beyond high quality execution.
They help shape our strategic thinking impacting our entire content marketing engine.
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Our Proven 7-Step Framework for Measurable Results
Technical SEO Audits
We begin with a full audit of your website to uncover technical issues, assess on-page and off-page performance and opportunities for quick wins. Our team uses these insights to create a roadmap for scalable organic growth.
Keyword Research and Audience Mapping
We use advanced SEO tools and first-party data to identify high-value target keywords tied to your industry, buyer intent, and sales funnel. This ensures content targets the right audience at the right time. Our approach drives qualified traffic, supports lead generation, and builds topical authority across your niche.
On-Page SEO Optimization
From title tags and meta descriptions to site architecture and internal linking, our team of experts works to optimise every element of your navigation, pages and content for visibility in search engine results pages (SERPs).
Content Creation and Strategy
We build a content strategy that strengthens topical authority and increases visibility in search and AI platforms. Through guides, blog posts and landing pages, we position your brand as an industry leader, earning citations, trust, and engagement from key decision-makers.
Authority Building Campaigns
We earn backlinks from authoritative industry sources and grow brand mentions across the web and AI search platforms. This strengthens domain authority, improves rankings, and increases the likelihood that your business will be cited as a trusted source.
Performance Monitoring and Reporting
Metrics are the key to tracking success. We monitor rankings, organic traffic, brand mentions and lead generation, providing clear reporting and data-driven insights to refine your SEO campaigns and marketing strategy.
Adapting to SEO Updates and Trends
We stay updated with the latest SEO trends and algorithm changes, ensuring that your B2B SEO continues to drive traffic and generate leads. Our proactive approach allows us to adapt quickly, maintaining your competitive edge in search rankings.
Collaborating Seamlessly With Your Team
Slack Connect for 24/7 Support
You'll be able to access all your data, reports & project management tools via Slack
Transparent Management
Monthly Reporting
We care about results
SEO for Every Startup Stage
Seed
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Series A+
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Enterprise
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Explore our Services
GEO
We boost visibility in AI search using advanced GEO strategies.
SEO
We optimize site speed, structure, and performance to boost rankings.
Content Writing
We create SEO content that builds trust, traffic, and conversions.
Digital PR
We earn authoritative links and mentions to boost rankings and visibility.
Link Building
We build high-quality backlinks to boost authority, traffic, and rankings.
What our customers think
Frequently Asked Questions
What is our approach to B2B SEO?
We take a full-stack approach to search engine optimization that integrates GEO, technical SEO, keyword research, content strategy, and link building. We focus on your target audience, industry-specific keywords and topical authority to increase online visibility and generate qualified leads.
How does B2B SEO differ from B2C SEO?
B2B SEO requires targeting niche audiences, supporting longer sales cycles, and creating content that addresses business needs. Instead of quick conversions, the goal is to generate sales-qualified leads and influence decision-makers.
How do you measure success in B2B SEO?
We measure success through organic search growth, SERP and brand visibility, conversion rates, and lead quality. These KPIs demonstrate how SEO contributes to qualified pipeline growth and revenue.
Can B2B SEO drive lead generation?
Yes. Optimizing for search intent, both in traditional and AI search, ensures your brand reaches decision-makers at the right time. This drives more qualified leads that are likely to convert into long-term customers.
Why work with a B2B SEO agency?
A specialist B2B SEO agency like MADX offers expertise, proven frameworks, and access to advanced tools. Partnering with us allows your team to focus on business goals while we deliver measurable results through organic growth.
How long does B2B SEO take to deliver results?
B2B SEO is a long-term strategy. Results typically begin to show within 3–6 months, with significant growth compounding over 6–12 months, depending on your industry and competition.
Do you offer optimization for AI search platforms?
Yes. In addition to traditional SEO, we optimize content for AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. Our GEO strategies focus on building topical authority, structured data, and brand mentions to increase your chances of being cited as a trusted source in AI-generated results.
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