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Land media placements across online platforms and channels, boosting your credibility, visibility, and bottom line.
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Media placements build brand authority and backlink equity at the same time. Here's how we secure them for SaaS brands.
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We build a targeted media list based on your industry, audience, and competitors' earned coverage — focusing on publications where your buyers read and where placements carry genuine SEO value.
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We develop angles that give journalists a reason to cover your brand — original data, market commentary, product positioning tied to industry trends. Stories that editors use, not press releases they ignore.
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We build real relationships with journalists and editors in your space — personalised pitches, relevant follow-ups, and a long-term approach that generates repeat coverage, not one-off hits.
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Every placement is tracked against brand and search goals — reach, referring domains, domain authority impact, and where coverage is driving organic visibility improvements.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
Before we pitch anything, we audit your current media presence, map the publications where your buyers engage, and analyse where competitors are earning coverage. This tells us which story angles will resonate, which journalists to target, and where a placement will actually move the needle.
We build a media list based on your industry, audience, and the specific angles we're pursuing — filtering for journalists who cover your category and publications that your buyers actually read. We don't pitch a generic list. Every target is chosen because the fit is genuine.
We develop news angles and narratives that give editors a reason to feature your brand — original data, market insight, expert commentary, or product positioning tied to trends they're already covering. Content that serves their audience gets placed. Press releases don't.
We run personalised outreach campaigns, follow up strategically, and track every pitch from send to live placement. Results are reported against both media metrics and SEO outcomes — so you always know what a placement is worth beyond the vanity of the coverage itself.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
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Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
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Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
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start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
A media placement is earned editorial coverage — your brand featured in a publication because a journalist or editor decided it was worth covering, not because you paid for the space. Earned media carries significantly more credibility than paid advertising, builds genuine brand authority, and often includes followed backlinks that improve your domain authority in ways advertising never can.
We target publications relevant to your specific category, audience seniority, and growth stage — from SaaS and technology press to vertical industry media and high-authority business outlets. The target list is always built for your situation, not pulled from a template. We focus on publications where placement will actually be seen by your buyers.
No reputable agency guarantees earned media placements — because editorial decisions rest with journalists and editors, not with us. What we guarantee is the quality of the story development, the targeting of the outreach, and the persistence of the follow-up. Our placement rates are consistently strong because we only pitch stories and targets that are genuinely aligned.
Many high-authority publications use nofollow links or no hyperlinks at all in editorial content. The SEO value of appearing in these publications comes from brand signal strength and domain authority association rather than link equity. We pursue a mix of placement types — some with followed links, some without — and report on the full value of each.
Month 1: Brand and media audit, target publication list, story angle development, and first outreach campaigns. Month 2: First placements live, performance tracking begins, new angles developed. Month 3: Programme optimisation based on what's converting, expanded media targets, and full reporting on brand authority and SEO impact. You end with an active programme generating consistent coverage.
First placements typically appear within 4–8 weeks of the programme starting, depending on story angle strength and publication lead times. Some publications have immediate turnaround; others work months ahead. We prioritise a mix of short-lead and long-lead targets to ensure early momentum alongside strategic long-term placements.
We track coverage volume, publication authority and reach, referring domain growth, domain rating impact, and — where attribution is possible — organic traffic and branded search uplift correlated with coverage periods. We report on both brand and commercial outcomes so you can see the full value of the media investment.
Learn more about our services and what MADX Digital can offer.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
