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The Hubspot SEO Agency for Inbound Marketing Success
Elevate your HubSpot site's visibility with our specialized SEO services. Let's turn your platform into a lead-generating powerhouse.
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What We Offer
Five disciplines, engineered as one system. Pick a starting point or run them in parallel.
GEO & AI Search
We boost visibility in AI search using advanced GEO strategies.
Traditional SEO
We optimize site speed, structure, and performance to boost rankings.
Content Strategy
We create SEO content that builds trust, traffic, and conversions.
Digital PR
We earn authoritative links and mentions to boost rankings and visibility.
Link Building
We build high-quality backlinks to boost authority, traffic, and rankings.
SEO that works with HubSpot's inbound marketing ecosystem
HubSpot is built to convert traffic. We make sure the organic traffic arriving is the right traffic — high intent, well targeted, and primed to convert through your HubSpot pipeline.
01
HubSpot SEO audit and technical foundations
We audit your HubSpot site for technical issues affecting organic performance — crawlability, page speed, Core Web Vitals, canonical tags, redirect management, and sitemap configuration. HubSpot's hosting is reliable, but technical SEO decisions still need to be made deliberately. We make them with organic performance as the primary objective, not HubSpot's default settings.
02
Topic cluster and pillar page architecture
HubSpot's topic cluster model is genuinely effective for SEO when it's built correctly. We design and implement the pillar page and cluster content architecture that builds topical authority in your key subject areas — ensuring your content structure signals category relevance to search engines at scale, not just at the individual page level. A well-built HubSpot topic cluster compounds over time in a way that isolated blog posts don't.
03
Keyword research, content strategy, and on-page optimisation
We map the full keyword landscape for your product and market, then align it with HubSpot's blog, landing page, and content tools. We produce the content and editorial calendar that turns the HubSpot blog into a consistent source of qualified pipeline — every piece tied to a keyword target, a buyer stage, and a conversion goal. On-page optimisation ensures the right traffic arrives at pages built to convert it.
04
Authority building and pipeline-connected reporting
We build the backlink profile that gives your HubSpot domain the external authority it needs to rank competitively — through digital PR and editorial link acquisition in the publications your buyers read. Monthly reporting connects organic performance to the pipeline metrics that matter in HubSpot: contact creation, lead quality, and where attribution is configured, organic-sourced deals and revenue.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
How We Run SEO Programmes That Work With HubSpot's Marketing Ecosystem
HubSpot SEO audit, technical foundations, and topic cluster architecture
We start with a full technical audit of your HubSpot site — crawlability, site structure, page speed, canonical tag management, and content performance against keyword targets. HubSpot's built-in SEO recommendations are a useful starting point, not a complete strategy. We then design and implement the pillar page and cluster content architecture that builds topical authority at scale — a well-built HubSpot topic cluster compounds over time in a way that isolated blog posts don't.
Keyword research and blog content strategy
We map the full keyword landscape for your product and market, then align it with HubSpot's blog, landing page, and content tools. For most HubSpot sites, the blog is the primary organic traffic driver — we build the content strategy and editorial calendar that turns it into a consistent source of qualified pipeline. Every content piece is tied to a keyword target, a buyer stage, and a conversion goal.
On-page SEO, conversion path optimisation, and authority building
We optimise every page in your HubSpot site for keyword targets and conversion goals — meta tags, heading structure, CTAs, internal links, and content quality. HubSpot's strength is converting traffic that arrives; we make sure the traffic from organic search is the right traffic at the right intent level. We also build the backlink profile through digital PR and editorial placements that gives your domain the authority it needs to rank competitively.
SEO reporting within HubSpot's analytics ecosystem
We provide monthly reporting that connects organic search performance to the pipeline metrics that matter in HubSpot — contact creation, lead quality by source, and where attribution is configured, organic-sourced deals and revenue. HubSpot gives you the attribution infrastructure; we ensure the organic programme is feeding it with qualified traffic. You see not just rankings and impressions but what the organic channel is actually contributing to your pipeline.
We Care About Results
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
In-house, Freelancer Or Agency?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
we partner with brands who are ambitious about growth
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
01 / 03
Scoping call
Tell us what you’re building.
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
02 / 03
Choose your fit
Sprint, retainer or custom.
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
03 / 03
start the work
Month 1 delivery, no long waits.
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Frequently Asked Questions
Have more questions? Reach out to our sales team or schedule a call with our growth team
Is HubSpot good for SEO?
Yes — HubSpot CMS is a capable platform for SEO with strong hosting performance, clean URL structures, and useful built-in SEO tooling. Its topic cluster functionality is well-designed for building topical authority at scale. The main limitation is that HubSpot's built-in SEO recommendations are generic and don't replace a strategic, market-specific SEO programme. Used well, HubSpot accelerates organic growth; used as a passive tool, it underperforms its potential.
How does HubSpot CMS compare to WordPress for SEO?
HubSpot CMS trades WordPress's plugin flexibility for a more integrated, marketer-friendly experience. WordPress gives you more configuration options and a wider ecosystem of dedicated SEO plugins (Yoast, RankMath). HubSpot gives you native CRM integration, built-in analytics, and a more cohesive content management experience. Neither is definitively better for SEO — both can perform at the highest level with the right strategy. The choice should be driven by your team's workflow and marketing stack, not SEO alone.
How do HubSpot topic clusters help SEO?
Topic clusters work for SEO by building topical authority — the signal that tells search engines your site is a comprehensive, trustworthy resource on a subject rather than a collection of loosely related pages. A well-built topic cluster (strong pillar page targeting a head term, supported by cluster content targeting related queries, all internally linked through the pillar) can outperform sites with higher domain authority on category-level terms because topical authority can outweigh general authority in competitive niches.
How long does HubSpot SEO take to show results?
Technical and on-page changes typically show ranking impact within 4–8 weeks. Content and authority building takes 3–6 months to compound. Topic clusters take additional time to build — both in content production and in accumulating authority signals. Our 3-month programme establishes technical foundations, launches priority content, and begins the authority programme. The 6 and 12-month options are where topic cluster authority and domain-level compounding become clearly visible in both rankings and lead flow.
Can you migrate existing SEO to a new HubSpot CMS site?
Yes. SEO migration to HubSpot requires careful management of redirects, canonical tags, metadata, and internal linking to avoid losing organic performance during the transition. We audit the existing site's organic footprint before migration, implement the technical migration requirements within HubSpot, and monitor post-migration performance closely to catch any ranking drops before they become significant losses.
Ready to Win in AI Search?
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.