.webp)
.webp)
Get professionally written, SEO-optimized press releases that boost visibility, earn media coverage and drive organic traffic.
.webp "huggg logo")
A well-written press release is what separates coverage from silence. Here's what ours look like — and why journalists actually use them.
01
We start by finding the real news in your announcement — the angle that makes a journalist think 'our readers need to know this.' A product launch isn't a story. The problem it solves might be.
02
We write to press standards — inverted pyramid structure, clean quotes, factual leads. Releases that read like marketing copy get deleted. Ours read like a journalist already did the work.
03
Target keywords, anchor text, and strategic links are built into every release — so even when coverage comes without a follow link, the release itself contributes to your search visibility.
04
Every release is delivered in a format ready for your PR team or ours to distribute — correctly structured for wire services, direct outreach, and editorial submissions without any additional rework.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We start by finding the real news in your announcement — the angle that makes a journalist think their readers need to know this. A product launch is rarely a story. The problem it solves, the market trend it responds to, or the data behind the decision often is. We find that angle before we write a word.
We research target keywords, trending search queries in your category, and the language journalists in your space are already using. These are built naturally into the release — so it ranks on its own and carries the right anchor text when syndicated across wire services and media platforms.
We write to press standards — inverted pyramid structure, strong news hook, clean quotes, and a lead paragraph that stands on its own. Releases that read like marketing content get deleted. Ours are written to be published with minimal editing, which is the highest compliment a journalist can pay a press release.
Every release is formatted for immediate use — structured for wire services, direct journalist outreach, and editorial submission. We include a boilerplate, approved quote, media contact, and any supporting assets you need. Your distribution team can act on it immediately without rework.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
01 / 03
Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
02 / 03
Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
03 / 03
start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
A well-structured press release includes: a strong, factual headline; a lead paragraph covering the who, what, when, where, and why; supporting body copy with quotes from a named spokesperson; a company boilerplate; and clear media contact details. For SEO purposes, it should also include target keywords and relevant links. Every release we produce follows this structure.
Strong press release occasions for SaaS brands include: funding announcements, major product launches or feature releases, partnership or integration announcements, industry research or data publications, leadership appointments, awards or recognition, and significant customer milestones. If you're unsure whether an announcement warrants a release, we'll give you an honest assessment of whether it has editorial pick-up potential.
Yes — when done correctly. Press releases distributed via wire services generate indexed content with keyword-rich links back to your site. When picked up by journalists and editors, they earn high-authority editorial backlinks. The combination of direct indexation value and earned link potential makes press releases one of the few content formats that contribute to SEO in multiple ways simultaneously.
We ask: what would a journalist's readers care about? We look for the external story within your internal announcement — the market context, the customer problem being solved, or the data that gives your news broader relevance. The best press releases frame company news as industry news, which is why they get picked up while promotional announcements don't.
The number depends on your announcement cadence and programme scope. Most clients produce 2–4 releases across the first 3 months — covering a primary launch announcement, supporting content such as data or research, and any significant product or partnership news that arises. We advise on angle and timing for each release to maximise editorial pick-up potential.
Yes. Writing and distribution can be run as a combined service — we produce the release and manage targeted journalist outreach alongside wire distribution. This is the most effective approach because the writing is optimised for the distribution strategy from the start, rather than being retrofitted to a generic template.
For standard announcements with all information provided, we deliver a first draft within 3–5 working days. For time-sensitive announcements, we can turn around a draft in 24–48 hours with a clear brief. We always recommend building in review and revision time — a press release that goes out rushed is less likely to generate pick-up than one that went out slightly later and was properly crafted.
Learn more about our services and what MADX Digital can offer.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
