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Reach the right media outlets, earn quality backlinks, and amplify your brand with expert press release distribution services.
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"Choosing MADX Digital allowed us to delegate all organic marketing activities and get results on auto-pilot"
- Postalytics
Before distribution, we align your release to a clear news angle, confirm the target audience for each distribution channel, and ensure keyword strategy and internal links are correctly integrated. Distribution without alignment is just noise — we make sure every release has a defined job before it goes out.
We build a bespoke outreach list for each release — journalists and editors filtered by beat, publication, and past coverage of your category. Mass distribution to irrelevant contacts is how press releases get ignored. Targeted distribution to the right 50 journalists outperforms a spray-and-pray approach to 5,000.
We write releases to editorial standards — inverted pyramid structure, clear news hook, strong quotes, and an angle that gives a journalist something to work with. Releases that read like marketing copy get deleted. Ours are written to be picked up and published with minimal editing.
We distribute across targeted direct outreach, relevant wire services, and industry platforms — tracking opens, responses, and live coverage across every channel. Every mention, republication, and link is captured and reported so you have a complete picture of what the distribution achieved.
PR distribution is the process of getting your press release in front of the journalists, editors, and platforms most likely to cover it. It combines targeted direct outreach to specific journalists, wire service distribution for broad reach, and industry platform submissions for niche audiences. The combination of channels depends on your announcement and target publications.
Wire services distribute broadly but with low targeting precision — your release goes to thousands of journalists, most of whom cover nothing related to your space. Targeted distribution identifies the specific journalists who cover your category, personalises the outreach, and follows up. Pick-up rates from targeted outreach are significantly higher than from wire distribution alone.
Yes — in several ways. Releases distributed via wire services generate indexed content with links back to your site. Direct journalist outreach that generates editorial coverage earns high-authority backlinks. The SEO value compounds across both: immediate technical signals from wire distribution and lasting domain authority gains from earned media placements.
Targeted list size depends on your announcement and category — typically 50–200 direct journalist contacts for a focused campaign, combined with wire distribution for broader reach. We prioritise relevance over volume: 80 highly targeted journalist contacts will generate more coverage than 800 irrelevant ones.
Month 1: Story alignment, journalist list building, press release writing, and first distribution campaign. Month 2: Follow-up outreach, coverage tracking, and second release if applicable. Month 3: Performance reporting, media relationship notes, and planning for continued distribution. You end with an established distribution process and a growing journalist relationship base.
Yes. We distribute to international journalists and media outlets, and can produce press releases in multiple languages for non-English markets. International distribution adds native-language journalist targeting and relevant regional wire services for each market. This is particularly effective alongside our multilingual outreach programme.
For planned announcements, we recommend 2–3 weeks of lead time — for writing, optimisation, journalist list building, and distribution preparation. For time-sensitive announcements, we can compress to 5–7 working days. Rushed distributions produce lower-quality releases and less targeted lists, so lead time is always worth investing in where possible.
