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Local citations are a powerful way to boost your business’s online visibility. With our expertise in local SEO, we can help you build and maintain citations on all your key directories.
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Local citations build the NAP consistency signals that search engines use to rank local businesses. Here's how we get them right and keep them that way.
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We crawl your existing citations across directories, aggregators, and platforms to identify inconsistencies in your name, address, and phone number. Inconsistent NAP is one of the most common causes of local ranking suppression.
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Not all directories are equal. We identify the citations that matter most in your market and industry — the ones Google's local algorithm weights most heavily for your category.
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We build new citations and correct existing ones — ensuring your business information is accurate, complete, and consistent across every platform that matters to local search performance.
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Citations drift over time — businesses change details, directories update listings. We monitor your citation health continuously and fix inconsistencies before they damage your local rankings.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We crawl your current citations across directories, aggregators, and platforms to map every instance of your business information online. Inconsistent name, address, or phone number data across these sources is one of the most common — and most fixable — causes of suppressed local search rankings.
Not all citation sources carry equal weight. We identify the directories, platforms, and industry-specific listings that Google's local algorithm values most for your category and market — and prioritise building and correcting those before expanding to secondary sources.
We build new citations and correct existing ones — ensuring your business information is accurate, complete, and fully consistent across every platform. Partial citations and missing fields are as damaging as incorrect ones, and we address both systematically.
Citations drift over time as directories update listings, aggregate data changes, and business details evolve. We monitor your citation health continuously and fix inconsistencies before they accumulate into ranking suppression you have to diagnose and unpick months later.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
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Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
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Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
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start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
A local citation is any online mention of your business name, address, and phone number (NAP). Search engines use citations to verify that your business is legitimate, correctly located, and consistently represented across the web. Strong citation consistency is a direct ranking factor in local search — and inconsistent citations are one of the fastest ways to undermine local visibility.
NAP stands for Name, Address, and Phone number. Search engines compare your business information across dozens of citation sources to confirm accuracy. If your business name is listed differently across platforms — different abbreviations, old addresses, outdated phone numbers — search engines treat the inconsistency as an uncertainty signal that suppresses your local rankings.
It's not purely about volume — it's about having the right citations, accurately, in the right places. Most local businesses benefit from 50–150 strong, consistent citations across primary directories, industry-specific platforms, and local sources. Quality and consistency matter more than raw count.
Initial citation building and correction typically takes 4–6 weeks to process across major directories. Some platforms require manual submission and review, which adds time. Ranking improvements from citation improvements generally follow within 6–10 weeks of the corrections going live.
Month 1: Full citation audit, NAP consistency report, and correction of highest-priority inconsistencies. Month 2: New citation building across priority directories and industry-specific platforms. Month 3: Secondary citation expansion, monitoring setup, and reporting on local ranking improvements. You end with a clean, consistent citation footprint and an ongoing monitoring system.
Yes. Citation consistency remains a confirmed local ranking factor. While Google's local algorithm has evolved significantly, NAP consistency and citation authority still directly influence where you appear in local pack results and Google Maps. The fundamentals haven't changed — the bar for doing them well has just risen.
Yes — this is often the most impactful part of the work. Incorrect citations from old addresses, merged businesses, or data aggregator errors are common and actively harm local rankings. We identify all incorrect instances, submit corrections, and follow up until each one is resolved.
Learn more about our services and what MADX Digital can offer.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
