Local citations are a powerful way to boost your business’s online visibility. With our expertise in local SEO, we can help you build and maintain citations on all your key directories.
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Through in-depth keyword research, we uncover high-impact opportunities for your brand. By targeting strategic, intent-driven terms, we improve your search rankings, increase traffic, and fuel sustainable growth in a competitive landscape.
We execute data-driven content marketing to maximize your website's effectiveness. By creating engaging, SEO-optimized content, we build authority, capture attention, and convert visitors into loyal customers—strengthening your overall online presence.
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.
We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.
We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.
Our process begins with understanding your business and your key goals. Do you want to increase your reputation? Improve online visibility? Reach more potential customers? Locking down what you want to achieve is a foundational step to creating a successful citation campaign.
Our team assesses your industry and niche and also carries out in-depth competitor analysis to see where your competitors are cited and the listings your potential customers are using to find them. These insights reveal many citation opportunities that can be explored.
You may already have citations in various listing sites and online directories. We check for duplicate citations and flag any inaccurate or out-of-date information that needs to be corrected. We also look at what can be added to existing citations to improve their value.
With all this data, we put together a citation campaign. We compile a list of local directories to target, which wider listing sites to use (like Google Business Profile) and which industry-specific directories your potential customer base is using to find businesses like yours.
Next, we implement the campaign. Our team aims to get you listed on all prominent directories and relevant local listing sites while fixing erroneous data and merging duplicate listings together. We ensure 100% accuracy when listing your business name, address and phone number, plus any other relevant information.
We track our listings using advanced analytics tools to ensure they deliver results. We study local search engine results, page rankings, website visitors, and more and use this data to refine our strategy to ensure our citation building delivers more traffic and more customers.
Our team reports the performance of all citation services with weekly and monthly updates, encouraging your feedback and collaboration to refine our approach to your evolving business needs.
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
Postalytics is revolutionary direct mail automation software. Working with MADX, Postalytics organic traffic skyrocketed within the first 12 months, generating significantly more MQLs and SQLs.
Good Annotation attracted 365,000 page views and 5,000 email signups as a result of the initial 12 weeks of working with MADX. Email signups, leads, and paid customers are still pouring in today.
Longvadon's organic traffic soared after publishing MADX-developed content. In addition, this content helped Longavdon's customers connect with the brand and make future purchase decisions.
A citation is a mention of your business's name, address and phone number. The citation can also include other contact information, the business owner, your website URL, the industry you work in, hours of operation, number of employees, directions to your offices or place of work, relevant images, customer reviews/testimonials, and links to social media accounts.
A local citation aims to get your business into the local search ecosystem. Accurate information about your business spread across the internet helps internet users find your company or organization when completing local searches. Featuring your business in directory sites can also show search engines that you are a trustworthy source to recommend.
While you can submit your business's NAP details to various online and local business directories, it can be time-consuming. Working with an agency that provides local citation services can ensure your business details are listed in the most prevalent places accurately, helping improve your ranking in local search results.
Yes! Your overall SEO strategy heavily influences local SEO performance. Factors like website health, content strategy, page loading times, mobile friendliness, and keyword ranking will all contribute to your performance on search engine results pages. If you want to improve your SEO strategy, reach out to MADX.
We use various advanced analytics tools and our expertise to study how your website and web pages rank in local search engines and track other metrics like page rankings, visitors, click-throughs and more. These indicators show us if our citation-building efforts are delivering for you.
Absolutely - not all citations are good. You want only high-quality citations that contain up-to-date, relevant business information. If you have duplicate listings, missing citations, incorrect NAP details or incorrect categories, they should be updated immediately before they impact your performance in search engines.
As part of our initial consultation and research, we locate all your existing citations and ensure they are up-to-date with relevant and accurate information. If they are unnecessarily duplicated, we will look to remove them.
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