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Our targeted public relations efforts will enhance your brand's online visibility, credibility, and authority – all while improving SEO performance.
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A strong PR campaign does more than generate buzz — it builds the authority that compounds across your organic channel. Here's how we plan and execute them for SaaS.
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Every campaign starts with an idea worth covering. We develop campaign concepts rooted in your market position, audience interests, and the news angles that get editorial pick-up in your space.
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The best PR campaigns are built on something original. We create the assets — surveys, data studies, visual content, expert reports — that give journalists a concrete reason to write the story.
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We pitch to the journalists and publications that matter in your space — personalised, timed, and followed up strategically. Coverage targets are set before we start, not retrofitted after the fact.
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Results are mapped to both PR and SEO goals — total coverage, linking domains, estimated reach, domain authority impact, and the downstream organic visibility improvements each campaign generates.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We start by auditing your current media presence, mapping competitor PR activity, and analysing what's driving coverage in your category. The audit tells us which story angles will land, which publications are most receptive, and where there are gaps in the narrative your brand should be owning.
Every campaign starts with an idea worth covering. We develop campaign concepts rooted in your market position, audience interests, and the news angles that generate editorial pick-up — not promotional content dressed up as news, but genuinely original ideas that give journalists something to write about.
The best PR campaigns are built on original assets. We create the supporting material — surveys, data studies, visual content, expert reports, or unique research — that gives journalists a concrete reason to cover the story and readers a reason to share it.
We pitch to targeted journalists and publications, follow up strategically, and track every piece of coverage from first pitch to live link. Results are reported against both PR metrics — coverage volume, reach, tier — and SEO outcomes — referring domains, domain authority impact, and organic visibility improvements.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
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Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
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Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
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start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
A PR campaign is a defined push around a specific news hook, piece of research, or brand moment — designed to generate concentrated coverage over a short period. Ongoing PR is a consistent programme of media engagement, relationship building, and story placement. We run both, and they work best together — campaigns generate spikes of coverage while ongoing PR maintains a steady flow of brand presence.
Data-led campaigns perform consistently well — original research, industry surveys, and market reports give journalists something to cite. Product-led campaigns that tie a launch or feature to a broader industry trend also generate strong pick-up. Expert positioning campaigns that establish your founders or leadership as category authorities are particularly effective for building long-term media relationships.
This depends heavily on campaign concept quality, timing, and media targeting. A strong data-led campaign with a genuinely interesting finding can generate 10–30 pieces of coverage across tier-one and tier-two publications. We set realistic expectations based on the angle, the market, and the target publications before the campaign launches.
A typical campaign runs over 6–10 weeks: 2–3 weeks for concept development and asset creation, 1–2 weeks for press release writing and pitch preparation, and 3–5 weeks of active outreach and follow-up. For time-sensitive news hooks, we can compress the timeline — but campaign quality tends to reflect the time invested in concept and preparation.
Month 1: Brand audit, campaign concept development, research and asset creation. Month 2: Press release writing, journalist targeting, outreach launch. Month 3: Follow-up, coverage securing, performance reporting, and planning for the next campaign cycle. You end with a live campaign that has generated coverage and a clear picture of what to build on next.
We track coverage volume by publication tier, estimated reach, referring domains generated, domain authority impact, and — where possible — branded search uplift correlated with coverage periods. We report on both PR and SEO outcomes so you can see the full commercial value of each campaign.
Yes — this is by design. We specifically target publications with strong domain authority and pursue followed links where possible. Every PR campaign we run is briefed to generate SEO value alongside brand awareness — the two objectives are complementary, and the best PR placements deliver on both simultaneously.
Learn more about our services and what MADX Digital can offer.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
