NEW
GEO toolkit for ChatGPT, Perplexity & AI Overviews

Brand Mentions & Placements For SaaS

Build trust, improve brand sentiment and get cited. We'll help you show up across the web and in AI-generated search results.

+187%
Avg. organic traffic / 6 mo
50+
SaaS projects
12.2M
AI Search impressions
10 min walkthrough · Co-founder Perry + a real client teardown
Working with
  • moonpay logo
  • veed.io company logo
  • postalytics company logo
  • parcel tracker company logo
  • brucira company logo
  • mashroom company logo
  • longvadon company logo
  • ruttl company logo
  • briefpro company logo
  • good annotations company logo
  • aptap company logo
  • Alexander company logo
  • Kurve company logo
  • EnterpriseAlumni company logo
  • maekersuite company logo
  • huggg logo
  • EmployPlan company logo
  • RCCO Logo
  • Upstix Logo
  • TitanHQ Logo
  • Volt Logo
  • Treecard Logo
  • Reveille Logo
  • Taggstarr Logo
  • Thunes Logo
  • Outra Logo
  • Seqera Logo
  • Ronspot Logo
  • Ordeful Logo
  • Beanstalk Logo
  • NextGEN Logo
  • Ronspot Logo
  • Exeevo Logo
  • Key ESG Logo
  • Hola Prime Logo
  • Barbri Logo
  • Irish Cancer Logo
  • Flick Logo
  • LearnEDI Logo
  • Nextflow Logo
  • Catalyst Logo
THE WORK

Your brand in the conversations that build pipeline and AI visibility

Brand mentions aren't just for awareness — they're critical AI ranking signals. Here's how we build them at scale for SaaS brands.

01

Mention audit and baseline

We map where your brand is currently mentioned — and more importantly, where it isn't. Competitor mention analysis reveals the gaps and the opportunities your brand should be capitalising on.

02

High-authority target identification

We identify the publications, communities, and platforms where mentions carry the most weight — for both traditional SEO authority and AI citation signals.

03

Outreach and placement campaigns

We run targeted outreach to secure your brand in relevant content — round-ups, comparison articles, expert quotes, and industry commentary that puts your name where buyers are reading.

04

AI citation and mention tracking

We monitor how your brand is referenced across AI platforms and traditional media, tracking the impact of each mention campaign on both search visibility and AI-generated responses.

Customer · Kurve

"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."

Brand Mentions

How We Build Brand Mentions That Improve SaaS Visibility Across Search and AI

Brand mention audit and competitive baseline

We map your current mention footprint — where your brand is referenced, what context it's mentioned in, and how that compares to competitors. The gaps in your mention profile reveal where AI models and search engines are finding it harder to validate your authority.

Target site identification and opportunity prioritisation

We identify the publications, communities, industry roundups, and comparison platforms where your brand should be present — prioritised by the authority they carry for both traditional search and AI citation signals.

Outreach and strategic mention placement

We run targeted outreach campaigns to secure your brand in relevant content — expert roundups, product comparisons, industry commentary, and community threads. Every placement is chosen because it puts your name in front of the right audience in a credible context.

AI citation monitoring and impact tracking

We track how your brand is referenced across both traditional media and AI platforms — monitoring mention frequency, sentiment, and the correlation between new mention campaigns and your brand's appearance in AI-generated answers.

Our results

We Care About Results

Pipeline-tied reporting. Real numbers, real attribution, real outcomes.

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WHY MADX?

In-house, Freelancer Or Agency?

The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.

All-in-one team

Strategy, content, links, GEO — one roster, one Slack.

Real expertise

Senior practitioners on every account. No juniors learning on you.

Live reporting

Always-on dashboards tied to revenue, not vanity.

Built for SaaS

We only work with SaaS — so we move fast.

Perry Steward

Co-founder - MADX Digital

"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."

HOW WE WORK

we partner with brands who are ambitious about growth

Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.

01 / 03

Scoping call

Tell us what you’re building.

15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.

02 / 03

Choose your fit

Sprint, retainer or custom.

90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.

03 / 03

start the work

Month 1 delivery, no long waits.

Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.

FAQ

Frequently Asked Questions

Have more questions? Reach out to our sales team or schedule a call with our growth team

What is a brand mention and why does it matter for SEO?

A brand mention is any reference to your company name across the web — in articles, forums, social platforms, review sites, or directories. Even without a hyperlink, brand mentions signal to search engines and AI platforms that your brand is a recognised entity in its space. Consistent, high-quality mentions are a measurable authority signal.

Are unlinked brand mentions actually valuable?

Yes. Google has confirmed it uses unlinked mentions as an entity signal, and AI platforms like ChatGPT and Perplexity draw on brand references across the web when deciding how to describe and recommend products. An unlinked mention in a high-authority publication can be as valuable as a followed backlink for AI visibility purposes.

How do brand mentions impact visibility in AI search?

AI models learn what brands are and what they do from the content they're trained on and retrieve from. Consistent, positive mentions in authoritative sources reinforce your entity — making it more likely that AI systems describe your brand accurately and cite it in relevant responses. Brand mention building is one of the most direct ways to influence LLM visibility.

How many brand mentions can we realistically build per month?

Volume depends on your niche, content programme, and campaign intensity. Most clients build 15–40 meaningful mentions per month across a combination of media placements, community engagement, and expert contribution campaigns. We prioritise quality and context over raw mention count.

What does a 3-month brand mention campaign look like?

Month 1: Mention audit, competitor benchmarking, target site list, and first outreach campaigns. Month 2: Live mention placements across media, community, and comparison platforms, with AI citation baseline established. Month 3: Reporting on mention growth, AI visibility correlation, and expansion into the next tier of target publications. You leave with a running mention programme delivering consistent results.

Can you target specific publications or communities?

Yes. If there are specific publications, industry forums, or comparison sites where you want to build a presence, we build those into the campaign from the start. We also identify mention opportunities you may not have considered — competitor alternative articles, industry directories, and expert roundup opportunities that your team hasn't had time to pursue.

How do you track the impact of brand mention campaigns?

We track mention volume and quality over time, monitor AI platform citation frequency, and report on any correlation with organic traffic and branded search growth. Mention building is a compounding activity — the impact grows as your overall mention footprint expands.

Related services

Digital PR

Learn more about our services and what MADX Digital can offer.

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