Want to boost your brand visibility in AI models? Learn about our new GEO services
Kick Start GEO 🚀
Build trust, improve brand sentiment and get cited. We'll help you show up across the web and in AI-generated search results.
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We map your current presence across media sites, forums, search engines, and AI platforms. We track brand mentions (linked and unlinked), backlinks, and where your name shows up, or doesn’t, when people ask questions in tools like ChatGPT or Google’s AI Overviews. With this complete picture, we can define the most effective strategy for your business.
We define where your brand should be visible and what topics it should be associated with. We audit existing mentions, analyse competitor positioning, and identify topic clusters where your brand should appear. Then we build a strategy to insert you into those conversations so search engines and AI tools understand what you do and when to surface you as a source.
We secure coverage in relevant industry publications, news sites, and niche outlets through targeted outreach, reactive commentary, and thought leadership. We pitch expert insights to journalists, respond to media requests, and place contributed articles. These mentions build trust with your audience and earn high-authority backlinks that strengthen your rankings and brand visibility.
We get your brand mentioned where real discussions happen: Reddit threads, Quora questions, industry forums, and product roundups. We contribute relevant responses through trusted accounts, add your brand to existing conversations, and seed authentic mentions. These are high-trust sources for both people and AI models, helping you show up more in AI-generated answers and search results.
We run focused campaigns to earn contextual backlinks and unlinked brand mentions. Our team pitches resource pages, contributes expert quotes, partners with publishers, and inserts your brand into high-authority content. Even without a link, co-occurrence and citation help AI tools connect your brand to key topics and competitors, boosting your chances of being surfaced in both search and AI results.
We monitor brand mentions, citations, and link growth across media, search engines, and AI platforms using a mix of tracking tools, manual research, and trend mapping. We surface where you're gaining traction and identify emerging platforms or threads worth targeting. As new channels emerge, we adapt fast, keeping you visible in places that matter now, and in the ones that are coming next.
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
Postalytics is revolutionary direct mail automation software. Working with MADX, Postalytics organic traffic skyrocketed within the first 12 months, generating significantly more MQLs and SQLs.
Good Annotation attracted 365,000 page views and 5,000 email signups as a result of the initial 12 weeks of working with MADX. Email signups, leads, and paid customers are still pouring in today.
Longvadon's organic traffic soared after publishing MADX-developed content. In addition, this content helped Longavdon's customers connect with the brand and make future purchase decisions.
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, which bolsters your site's ranking and enhances the digital footprint of your business
We deliver data-backed content marketing that amplifies your site’s performance. With relevant, SEO-optimized content, we build trust, capture interest, and convert traffic into customers, reinforcing your digital authority.
We execute strategic link-building campaigns to fortify your website's authority. By securing high-quality, relevant backlinks, we enhance your site's credibility in search engines, drive organic traffic, and solidify your business's position in the competitive online landscape.
Our digital PR strategies secure authoritative links and brand mentions from relevant media outlets, bloggers, influencers, forums and social media platforms, which improve your rankings in search engines and AI platforms, build brand awareness and grow online visibility.
We combine Generative Engine Optimization with effective SEO methods to increase your brand’s visibility in AI-generated search results. Through a combination of content optimization, brand building and technical SEO, we get your website ready for the future of search.
Brand mentions are any time your brand name appears on a third-party site, whether it’s in an article, forum thread, social post, or product roundup. They do not need to include a backlink to be valuable. Mentions help search engines and AI tools recognise your brand, connect it to relevant topics, and surface it in responses.
Brand mentions act as trust and authority signals. When your brand is consistently cited across credible sources, AI search platforms and traditional search engines are more likely to surface it in results. Mentions support brand visibility, reinforce relevance, and help you show up in both organic and AI search.
We use tools, manual research, and media alerts to track brand mentions across the web. This includes both linked and unlinked citations, since presence matters even without a link. We also identify trends and surface new opportunities to grow your digital footprint.
Brand mentions come in all shapes and sizes, but some of the key types we focus on include:
We combine content creation, digital PR, guest posting, backlinks, and user-generated content to earn brand mentions. Each tactic is designed to place your brand in credible, contextually relevant environments that build authority and increase visibility across search and AI platforms.
Mentions help search engines and AI tools understand what your brand is about and why it matters. They increase your relevance to key topics and boost trust signals, which improves your chances of ranking in search results and being included in AI-generated answers.
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