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BEFORE YOU GO...
Claim your Free SEO & GEO Search Report
Learn how you can become more visible in SEO & GEO and capture more revenue from search channels
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Build trust, improve brand sentiment and get cited. We'll help you show up across the web and in AI-generated search results.
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"Choosing MADX Digital allowed us to delegate all organic marketing activities and get results on auto-pilot"
- Postalytics
We map your current mention footprint — where your brand is referenced, what context it's mentioned in, and how that compares to competitors. The gaps in your mention profile reveal where AI models and search engines are finding it harder to validate your authority.
We identify the publications, communities, industry roundups, and comparison platforms where your brand should be present — prioritised by the authority they carry for both traditional search and AI citation signals.
We run targeted outreach campaigns to secure your brand in relevant content — expert roundups, product comparisons, industry commentary, and community threads. Every placement is chosen because it puts your name in front of the right audience in a credible context.
We track how your brand is referenced across both traditional media and AI platforms — monitoring mention frequency, sentiment, and the correlation between new mention campaigns and your brand's appearance in AI-generated answers.
A brand mention is any reference to your company name across the web — in articles, forums, social platforms, review sites, or directories. Even without a hyperlink, brand mentions signal to search engines and AI platforms that your brand is a recognised entity in its space. Consistent, high-quality mentions are a measurable authority signal.
Yes. Google has confirmed it uses unlinked mentions as an entity signal, and AI platforms like ChatGPT and Perplexity draw on brand references across the web when deciding how to describe and recommend products. An unlinked mention in a high-authority publication can be as valuable as a followed backlink for AI visibility purposes.
AI models learn what brands are and what they do from the content they're trained on and retrieve from. Consistent, positive mentions in authoritative sources reinforce your entity — making it more likely that AI systems describe your brand accurately and cite it in relevant responses. Brand mention building is one of the most direct ways to influence LLM visibility.
Volume depends on your niche, content programme, and campaign intensity. Most clients build 15–40 meaningful mentions per month across a combination of media placements, community engagement, and expert contribution campaigns. We prioritise quality and context over raw mention count.
Month 1: Mention audit, competitor benchmarking, target site list, and first outreach campaigns. Month 2: Live mention placements across media, community, and comparison platforms, with AI citation baseline established. Month 3: Reporting on mention growth, AI visibility correlation, and expansion into the next tier of target publications. You leave with a running mention programme delivering consistent results.
Yes. If there are specific publications, industry forums, or comparison sites where you want to build a presence, we build those into the campaign from the start. We also identify mention opportunities you may not have considered — competitor alternative articles, industry directories, and expert roundup opportunities that your team hasn't had time to pursue.
We track mention volume and quality over time, monitor AI platform citation frequency, and report on any correlation with organic traffic and branded search growth. Mention building is a compounding activity — the impact grows as your overall mention footprint expands.
