SEO ROI Calculator
Instantly calculate the revenue impact of SEO using your traffic & conversion rates for your business.
Just fill in the form on the right.
"My main priority is to grow businesses revenue. SEO was critical to growing our user acquisition, hugely impacting our bottom line."
Arthur Zargaryan , Co-Founder at Parcel Tracker
Trusted by online brands
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What's inside
Your personalized ROI report will show you how to:
- Estimated traffic growth based on your inputs
- How many leads you could generate from that traffic
- Projected customers from those leads
- Potential revenue impact from SEO
- Benchmarks for conversion rates at each stage
- A simple ROI calculation to measure returns
- Break-even point on your SEO investment
- Next steps to improve your ROI potential
It’s everything you need to see the business impact of SEO and make data-driven growth decisions.
How it works
Enter Data
ROI Report
Projections
Next Steps
Frequently Asked Questions
What is an SEO ROI Calculator?
An SEO ROI Calculator is a tool that estimates the return on investment from your SEO efforts by comparing the revenue generated from organic traffic to your SEO costs. Our SEO ROI Calculator uses your traffic, conversions, and keyword opportunities to project realistic results.
How do you calculate SEO ROI?
To calculate SEO ROI, subtract your SEO costs from the revenue generated through SEO, then divide by your SEO costs. Our SEO ROI Calculator automates this process by pulling in your traffic, keyword ranking data, and conversion rates.
Formula:(SEO Revenue – SEO Cost) ÷ SEO Cost × 100
How accurate is your SEO ROI Calculator?
Our SEO ROI Calculator uses industry-standard formulas combined with your business data, so projections are as accurate as the quality of the inputs you provide. For best results, include real conversion rates, customer lifetime value, and keyword data.
Can the SEO ROI Calculator forecast future results?
Yes - our SEO ROI Calculator can project ROI over time by factoring in expected keyword growth, improved rankings, and conversion increases. This helps you build an SEO forecast and business case for investment.
What data do I need to use the SEO ROI Calculator?
To get the most accurate results, you’ll need:
- Current organic traffic levels
- Website conversion rate
- Average order value or lifetime customer value
- Monthly SEO costs
- Target keyword opportunities
How do you connect SEO ROI to conversions and revenue?
Our SEO ROI Calculator ties ROI directly to conversions by applying your conversion rate and order value to estimated traffic gains from SEO. This turns keyword rankings into measurable revenue.
Is there a standard formula for SEO ROI?
Yes - the standard ROI formula applies to SEO:(SEO Revenue – SEO Cost) ÷ SEO Cost × 100.
Our SEO ROI Calculator simply automates the process and adds traffic growth forecasts.
How much should SEO cost to get a positive ROI?
SEO costs vary depending on your market, goals, and competition. Our SEO ROI Calculator helps you see how different investment levels affect your potential return.
Can I use the SEO ROI Calculator for small businesses?
Absolutely - our SEO ROI Calculator is designed for businesses of all sizes. Small businesses can use it to make data-driven SEO decisions and track performance over time.
Can I do SEO myself and still use the SEO ROI Calculator?
Yes - whether you manage SEO in-house or hire an agency, the SEO ROI Calculator works the same way. Just input your costs (including time spent, if applicable) and results to measure ROI.
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