Leave your SaaS Content Marketing to us
Our team develops strategies and produces content that generates qualified traffic, leading to increased conversions for your business.
Join our fast-growing SaaS clients
Work with us:
1
Research, optimize & define your content strategy to dominate SEO
2
Write high-converting content that provides a high ROI for your marketing budget
3
On-going content product, optimization & audits to ensure you stay at the top
How we scale content marketing for SaaS

Keyword Research
Our team is dedicated to finding the best possible keyword opportunities for your content by utilizing cutting-edge research tools and techniques.
We take the time to manually research and verify the potential of each opportunity to ensure that we are targeting the most valuable long-tail keywords for your business.
Through this process, we aim to identify the most effective keywords to target with our content, which will help to drive traffic, increase conversions and maximize your return on investment.

Competitive Analysis
We work hard to create high-impact strategies to drive sustainable results.
That means avoiding hacks and damaging shortcuts. We aim to understand high-level opportunities to drive serious growth from your SEO channel and activate your customers.
We ensure that the SEO strategy is aligned with the broader marketing, sales and product goals.

Site Structure Optimization
Extensive keyword research, web audits and content distribution are just the first step needed to outperform the market.
We focus on uncovering and maximizing the full potential of your product. This means building SEO models designed to supercharge your organic growth and lead you to maximum success.
Once we have outlined the shortest path to maximum scale, we allocate resources to get your SaaS brand those results.
Then we build processes, frequently test our assumptions and course-correct to stay on track with your ARR targets.

Content Optimization
Our team helps you to optimize the fundamental elements of your blog such as categories, tags, and keywords targeting.
We work with you to ensure that the format of your content is compelling and engaging for your audience. By optimizing these elements on the ground level, we can help to increase the effectiveness of all the content output on your website.
Furthermore, we also take into account the structure of any other types of content you may utilize on your website, such as videos, infographics, etc. and optimize them for maximum performance, ensuring that all of your content is working together to achieve your business goals.

Content Strategy
Our team is dedicated to providing the most effective content production strategy for your business.
Whether you choose to work with us to produce the content, or you decide to create it in-house, we will guide you every step of the way.
We will help you determine the type of content that will resonate with your target audience, the optimal frequency for publishing, the appropriate length and depth of each piece, and the best ways to promote it.
We will provide you with a clear and actionable plan that will help you to achieve your business goals through content marketing.

On-going Content Production
Our team is dedicated to providing the highest quality content possible. To ensure this, we carefully source subject-matter expert writers for each project.
These writers have extensive knowledge and experience in their respective fields, whether it be machine learning, data security, or any other technical subject matter.
This allows them to write about these technical topics consistently at a level our clients find informative, engaging, and easy to understand. We understand the importance of trust in technical writing, and we strive to ensure our clients trust the content we produce for them.
How we've helped SaaS brands grow
Why SaaS companies love MADX
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
How MADX can scale your SEO
SEO for SaaS
Learn about how we drive growth for SaaS & Tech businesses
Keyword Research
Grow your business with MADX guiding your SaaS marketing team
Technical Optimization
Seriously drive MMR growth with MADX fully managing your SEO channel
Content Marketing
Improve your sites authority with relevant niche links to your content
Link Building
Improve your sites authority with relevant niche links to your content
Paid Search
Improve your sites authority with relevant niche links to your content
Answers to your questions
SaaS content marketing uses various forms of content (blog posts, videos, social media posts, etc.) to attract and engage potential customers for software as a service (SaaS) products.
The goal of SaaS content marketing is to educate and inform the target audience about the benefits and features of the software and ultimately drive conversions by turning website visitors into paying customers. SaaS content marketing strategies often include keyword research, creating buyer personas, and analyzing competitors to create unique and valuable content that will rank well in search engines and be shared across social media.
In summary, SaaS content marketing is a method of promoting and selling software by creating and distributing informative, valuable and relevant content.
Measuring the effectiveness of SaaS content marketing involves tracking key metrics such as website traffic, lead generation, conversion rate, engagement, return on investment (ROI) and social media metrics. These metrics will help you understand how well your content is performing and make data-driven decisions to optimize your strategy for better results.
Selecting a suitable SaaS marketing agency can significantly increase your revenue. Here are five steps to make a perfect choice:
1. Establish a budget. Could you determine the value of your company's success?
2. Evaluate the agency's website. Is it professional and instills confidence?
3. Examine the agency's past work. Does it have positive testimonials?
4. Ensure compatibility. Are the agency's values aligned with yours?
5. Could you schedule a call and ask about their SaaS marketing approach?