Content Marketing to Boost SaaS Traffic & Sales

Our team develops strategies and produces content that generates qualified traffic, leading to increased conversions for your business.

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Join our fast-growing SaaS clients

Work with us:


Research, optimize & define your content strategy to dominate SEO


Write high-converting content that provides a high ROI for your marketing budget


On-going content product, optimization & audits to ensure you stay at the top

How we scale content marketing for SaaS

Keyword Research

Our team is dedicated to finding the best possible keyword opportunities for your content by utilizing cutting-edge research tools and techniques.

We take the time to manually research and verify the potential of each opportunity to ensure that we are targeting the most valuable long-tail keywords for your business.

Through this process, we aim to identify the most effective keywords to target with our content, which will help to drive traffic, increase conversions and maximize your return on investment.

Competitive Analysis

We work hard to create high-impact strategies to drive sustainable results.

That means avoiding hacks and damaging shortcuts.  We aim to understand high-level opportunities to drive serious growth from your SEO channel and activate your customers.

We ensure that the SEO strategy is aligned with the broader marketing, sales and product goals.

Site Structure Optimization

Extensive keyword research, web audits and content distribution are just the first step needed to outperform the market.

We focus on uncovering and maximizing the full potential of your product. This means building SEO models designed to supercharge your organic growth and lead you to maximum success.

Once we have outlined the shortest path to maximum scale, we allocate resources to get your SaaS brand those results.

Then we build processes, frequently test our assumptions and course-correct to stay on track with your ARR targets.

Content Optimization

Our team helps you to optimize the fundamental elements of your blog such as categories, tags, and keywords targeting.

We work with you to ensure that the format of your content is compelling and engaging for your audience. By optimizing these elements on the ground level, we can help to increase the effectiveness of all the content output on your website.

Furthermore, we also take into account the structure of any other types of content you may utilize on your website, such as videos, infographics, etc. and optimize them for maximum performance, ensuring that all of your content is working together to achieve your business goals.

Content Strategy

Our team is dedicated to providing the most effective content production strategy for your business.

Whether you choose to work with us to produce the content, or you decide to create it in-house, we will guide you every step of the way.

We will help you determine the type of content that will resonate with your target audience, the optimal frequency for publishing, the appropriate length and depth of each piece, and the best ways to promote it.

We will provide you with a clear and actionable plan that will help you to achieve your business goals through content marketing.

On-going Content Production

Our team is dedicated to providing the highest quality content possible. To ensure this, we carefully source subject-matter expert writers for each project.

These writers have extensive knowledge and experience in their respective fields, whether it be machine learning, data security, or any other technical subject matter.

This allows them to write about these technical topics consistently at a level our clients find informative, engaging, and easy to understand. We understand the importance of trust in technical writing, and we strive to ensure our clients trust the content we produce for them.


Why SaaS companies love MADX

  • Dennis

    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • Arthur

    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."


More ways MADX can grow your SEO

  • SEO Coaching

    Grow your business with MADX guiding your SaaS marketing team

    Learn more
  • Link Building

    Seriously drive MMR growth with MADX fully managing your SEO channel

    Learn more

Answers to your questions

What is SaaS content marketing?
How to measure SaaS content marketing?
How do I choose a SaaS marketing agency?