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International SEO for SaaS Brands

Go global with our international SEO expertise. We navigate the complexities of global markets to position your brand on the world stage.

+187%
Avg. organic traffic / 6 mo
50+
SaaS projects
12.2M
AI Search impressions
10 min walkthrough · Co-founder Perry + a real client teardown
Working with
  • moonpay logo
  • veed.io company logo
  • postalytics company logo
  • parcel tracker company logo
  • brucira company logo
  • mashroom company logo
  • longvadon company logo
  • ruttl company logo
  • briefpro company logo
  • good annotations company logo
  • aptap company logo
  • Alexander company logo
  • Kurve company logo
  • EnterpriseAlumni company logo
  • maekersuite company logo
  • huggg logo
  • EmployPlan company logo
  • RCCO Logo
  • Upstix Logo
  • TitanHQ Logo
  • Volt Logo
  • Treecard Logo
  • Reveille Logo
  • Taggstarr Logo
  • Thunes Logo
  • Outra Logo
  • Seqera Logo
  • Ronspot Logo
  • Ordeful Logo
  • Beanstalk Logo
  • NextGEN Logo
  • Ronspot Logo
  • Exeevo Logo
  • Key ESG Logo
  • Hola Prime Logo
  • Barbri Logo
  • Irish Cancer Logo
  • Flick Logo
  • LearnEDI Logo
  • Nextflow Logo
  • Catalyst Logo
THE WORK

Organic growth that crosses language and market borders

Scaling into new markets takes more than translation. Here's how we build international SEO programmes that actually perform.

01

Market and language keyword research

We research search behaviour in each target market — not just translated keywords, but how buyers in that language and culture actually search for your product category. The difference is significant.

02

Hreflang and technical internationalisation

We implement hreflang correctly, structure your international architecture for crawlability, and eliminate the technical errors that cause international pages to compete with each other.

03

Localised content creation

We create content written for each market — not translated for it. Native-language writers who understand local search intent, cultural nuance, and the way your buyers in that market talk about the problem you solve.

04

International link building and authority

Domain authority built in your home market doesn't automatically transfer. We build relevant backlinks in each target market to give your international pages the signals they need to rank.

Customer · Kurve

"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."

International SEO

How We Build International SEO Programmes That Scale SaaS Globally

Market research and localisation strategy

We research search behaviour in each target market — not just translated keywords, but how buyers in that language and culture actually search for your product category, which competitors are already established, and what content depth is required to compete. The strategy is market-specific, not a translated version of your English plan.

Technical internationalisation and hreflang implementation

We implement hreflang correctly, structure your international site architecture for crawlability, and eliminate the technical errors — incorrect hreflang pairs, duplicate content, incorrect canonicalisation — that cause international pages to cannibalise each other rather than compound.

Localised content strategy and creation

We create content written for each market, not translated for it. Native-language writers who understand local search intent, cultural context, and how your buyers in that market describe the problem you solve. The difference in performance between translated and truly localised content is significant and measurable.

International link building and market authority

Domain authority built in your home market doesn't automatically transfer to international rankings. We build relevant backlinks in each target market — through localised outreach, multilingual guest posting, and in-market PR — giving your international pages the authority signals they need to compete.

Our results

We Care About Results

Pipeline-tied reporting. Real numbers, real attribution, real outcomes.

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WHY MADX?

In-house, Freelancer Or Agency?

The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.

All-in-one team

Strategy, content, links, GEO — one roster, one Slack.

Real expertise

Senior practitioners on every account. No juniors learning on you.

Live reporting

Always-on dashboards tied to revenue, not vanity.

Built for SaaS

We only work with SaaS — so we move fast.

Perry Steward

Co-founder - MADX Digital

"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."

HOW WE WORK

we partner with brands who are ambitious about growth

Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.

01 / 03

Scoping call

Tell us what you’re building.

15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.

02 / 03

Choose your fit

Sprint, retainer or custom.

90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.

03 / 03

start the work

Month 1 delivery, no long waits.

Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.

FAQ

Frequently Asked Questions

Have more questions? Reach out to our sales team or schedule a call with our growth team

What makes international SEO different from standard SEO?

International SEO adds layers of technical complexity — hreflang, ccTLD vs subdirectory vs subdomain decisions, duplicate content across language variants — while also requiring market-specific keyword research, localised content, and in-market link building. The strategy and execution are fundamentally different from running SEO in a single language and market.

Which markets and languages do you support?

We support international SEO programmes across major European markets (UK, DE, FR, ES, IT, NL), North America, and APAC. Language support includes English, German, French, Spanish, Italian, Dutch, and Portuguese. If you're targeting a market not listed here, we'll tell you honestly whether we have the network to execute it properly.

How is international SEO different from just translating our existing content?

Translation produces content that's linguistically accurate but rarely search-optimised for the target market. Keyword volumes, intent signals, and competitive dynamics differ significantly between markets. We build content from keyword research in each language rather than translating English content — which is why localised programmes consistently outperform translation-based approaches.

How long does it take to see results in new markets?

New market entry typically produces initial ranking movements within 3–4 months as pages are indexed and authority begins to build. Meaningful organic traffic usually follows at 6–9 months. The 3-month launch programme establishes the technical foundation, content base, and link building programme — the compound growth builds from there.

What does a 3-month international SEO launch look like?

Month 1: Market research, technical audit and internationalisation fixes, hreflang implementation. Month 2: Localised content strategy and first content batch, international link building outreach begins. Month 3: Monitoring, content expansion, and reporting on early ranking movements. You end with a properly structured international programme — not just translated pages pushed live.

How do we decide which markets to prioritise?

We assess each target market against three criteria: search demand for your category in that language, competitive intensity from established local and international players, and your current ability to serve customers in that market. We recommend entering markets where the opportunity is clearest first and build a phased roadmap for subsequent expansion.

Do you build links in target markets or just English links?

We build links in each target market using in-market publishers, native-language content, and localised outreach. English backlinks alone don't transfer international authority effectively. Market-specific link building is a core part of every international SEO programme we run.

Related services

SEO

Learn more about our services and what MADX Digital can offer.

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