Keyword Research Specifically for Your SaaS
We identify high-converting keywords to increase customer acquisition for technology, SaaS, and software companies
Join our fast-growing SaaS clients
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Work with us:
1
Audit existing content & compare with relevant competitors
2
Discover new relevant keywords, mapped to your use case
3
Report, feedback & optimise your content plan
How we scale keyword research for SaaS
Kick-off & Onboarding
We initiate our partnership with a comprehensive kick-off with our team of strategists. This process will give us a deeper understanding of your business and its unique needs.
During this stage, we will gather any historical data, competitive analysis, sales information, and product details that you can provide to aid us in our research.
This information will be crucial in guiding the direction of our research efforts and ensuring that we can deliver a tailored approach specifically designed to meet the needs of your business.
By gathering this information from the outset, we can ensure that we are fully equipped to deliver a strategy that will drive traffic, increase sales, and drive revenue for your business.
Existing Data Research
We meticulously review any historical data from AdWords, Google Analytics, or any other analytics software you have utilized.
We consider all the important data points such as traffic, conversion rates, customer behavior, and more. With this information, we couple it with our industry-leading tools and technologies to gather as much raw data as possible.
This helps us to gain a deep understanding of your business, its customers, and the market. We also analyze the data from different perspectives and dimensions to uncover hidden insights and opportunities that can be leveraged to drive traffic, boost sales, and increase revenue for your business.
Competitor Analysis
By analyzing your competition, we gain a clear understanding of the market and the strategies currently being used by your rivals.
We are able to identify potential opportunities that can help you to gain a competitive edge, such as identifying new markets, new products or services, or new marketing channels to explore.
Additionally, we can detect blind spots in your current strategy where your competitors are performing well, and you are not, this allows us to adjust your strategy to close those gaps and improve your performance.
Furthermore, we can also find areas that could be quick wins for your business if targeted effectively. This could include optimizing existing products or services or identifying low-hanging fruit opportunities in marketing and sales that could be easily exploited for immediate results.
Keyword Relevance
One of the most vital aspects of the keyword research process is to fully grasp the ranking landscape of the terms we intend to rank for.
This means understanding the competition, the search volume, and the relevance of the terms we want to target. To achieve this, we employ a combination of our advanced tools and manual research methods to gain an in-depth understanding of what Google perceives as relevant for each query.
This includes analyzing the top-ranking pages, their content, backlinks, and other factors that influence their ranking. By understanding the ranking landscape, we can optimize our strategy to increase the chances of ranking well for the targeted keywords, and ultimately drive more traffic and sales to your business
Content Planning
After we have gathered a substantial amount of data, the next step is to make it as actionable as possible for you.
This means cleaning, organizing and structuring the data in a way that makes it easy to understand and use. We map all of our keywords to their recommended use cases, whether it's to target primary pages, specific content assets, or other elements of your website and digital presence.
By doing so, we create a clear and easy-to-use roadmap that guides you on how to best use the keywords for maximum results. Additionally, we also prioritize the keywords based on their relevance, search volume, and competition, so you can focus on the most important and impactful keywords that will drive traffic and increase sales for your business.
Reporting & Iterating
Once we have mapped out all of our recommendations in an actionable format, we present the data to you in a comprehensive call.
During the call, we provide a detailed explanation of our findings and the logic behind our recommendations. We also discuss the next steps for implementation, providing guidance on how to best use the keywords to drive traffic and increase sales.
Furthermore, we provide ongoing support and continuously iterate the list over time as we monitor progress and make necessary adjustments. We understand that keyword research is an ongoing process and we want to ensure that your business stays ahead of the competition by continually monitoring the changes in the market, the search behaviour of your customers and the ranking landscape of your targeted keywords.
How we've helped SaaS brands grow
How we 28x'd Postalytics organic site traffic in less than a year
Postalytics is revolutionary direct mail automation software. Working with MADX, Postalytics organic traffic skyrocketed within the first 12 months, generating significantly more MQLs and SQLs.
How Good Annotations went from 0 to 300+ backlinks with only a 90 day project
Good Annotation attracted 365,000 page views and 5,000 email signups as a result of the initial 12 weeks of working with MADX. Email signups, leads, and paid customers are still pouring in today.
How Longvadon grew organic site traffic by 275% in a few short months
Longvadon's organic traffic soared after publishing MADX-developed content. In addition, this content helped Longavdon's customers connect with the brand and make future purchase decisions.
Why SaaS companies love MADX
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
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