.webp)
.webp)
Boost search rankings, organic traffic and revenue growth with our keyword research services. We blend advanced analytics and market insight to create a keyword strategy that elevates your visibility and engagement.
.webp "huggg logo")
The right keywords are a compounding asset. Here's how we find them and turn them into a strategic roadmap for SaaS organic growth.
01
We map what your buyers search at awareness, consideration, and decision stages — not just the high-volume terms, but the specific, high-intent queries that convert into pipeline.
02
We identify the keywords your competitors rank for that you don't — and assess which gaps represent the best opportunity based on your current authority and the realistic cost of competing.
03
We organise keywords into clusters that build topical authority — grouping related terms so your content programme compounds over time rather than chasing isolated ranking wins.
04
Every keyword is scored by difficulty, traffic potential, commercial value, and your current ranking position. You get a prioritised list — not a spreadsheet of 5,000 terms with no clear direction.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We start by understanding your growth objectives, target customer profiles, and the specific funnel stages where organic search needs to perform. Keyword research that isn't anchored to business goals produces impressive spreadsheets and poor results — every keyword we prioritise exists because it moves something that matters.
We map the entire keyword universe in your category — from top-of-funnel awareness terms to bottom-funnel transactional queries — using search volume, difficulty, intent signals, and trend data. The result is a complete picture of organic opportunity, not just a list of the most searched terms.
We identify every keyword your top competitors rank for that you don't, and score each gap by the combination of traffic potential, commercial value, and realistic ranking difficulty at your current domain authority. The gaps worth pursuing are the ones where the effort-to-return ratio is best — not the hardest targets or the easiest ones.
We organise keywords into topic clusters that build topical authority systematically. The final output is a prioritised, structured keyword map — not a raw spreadsheet — with clear guidance on which clusters to tackle first, which content types to use, and what success looks like for each group.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
01 / 03
Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
02 / 03
Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
03 / 03
start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
SaaS buyers search across a complex, multi-stage journey — from problem-aware queries at the top of the funnel to product comparisons and alternative searches at the bottom. Keyword research maps that journey and tells you exactly where organic content can intercept buyers at the moments that matter most. Without it, you're publishing content without knowing whether anyone is searching for it.
Intent, always. A keyword with 500 monthly searches from buyers actively evaluating solutions is worth more than a keyword with 5,000 searches from people who'll never convert. We identify intent signals across every keyword — informational, navigational, commercial, and transactional — and prioritise accordingly.
Volume depends on your category size, but most SaaS keyword research engagements produce 500–2,000 relevant keywords across all funnel stages. These are then prioritised and clustered so you're working from a structured, actionable plan rather than an overwhelming list with no clear starting point.
We recommend a full refresh every 6–12 months, with lighter monitoring in between. Search demand evolves — new categories emerge, competitor content changes the landscape, and buyer language shifts with industry trends. Keyword research is a living input to your content strategy, not a one-time deliverable.
A complete keyword map for your category, organised into prioritised topic clusters with search volume, difficulty, intent classification, and content type recommendations for each group. You receive a strategy-ready document — not a raw data export — that your team or ours can execute against immediately.
Keyword research is the foundation of content planning. Once the keyword map is complete, we build the editorial calendar directly from it — sequencing content production by cluster priority, difficulty, and the funnel stage where you most need organic coverage. The two are designed to work together.
Yes — strategically. Rather than targeting keywords where established competitors have dominant authority, we identify the long-tail, intent-rich, and emerging query clusters where the authority bar is lower and where smaller or newer sites can rank ahead of larger competitors. These are often also the highest-converting queries.
Learn more about our services and what MADX Digital can offer.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
