SaaS Marketing

SaaS Reviews: Best Practices and Top Sites You Need to Be On

Perry Steward
June 7, 2024
SaaS Reviews: Best Practices and Top Sites You Need to Be On
Graphic of a man holding his phone with a cloud in the background that has the text "SAAS" written on it.

With over 15,000 solutions on the market, it’s easy to feel overwhelmed by the sheer number of SaaS options. 

So, you turn to reviews. But what’s the best review site? Who offers the most genuine, unbiased information? Who isn't just getting paid to say good things about the product? 

Fret not. Here at MADX, we’ve compiled this guide to be your shortcut to success. We've researched and analyzed many review sites to bring you the top-rated SaaS solutions across all categories. 

Get ready to choose your next SaaS solution with confidence.

What We'll Cover:

What Are Saas Reviews?

The SaaS market is booming, with tons of subscription services vying for your attention. It can be difficult for businesses to know what software suits their needs.

That’s why SaaS reviews are a lifesaver. They offer real user experiences on features, ease of use, and customer support. They go past the marketing and get into real human opinions – SaaS reviews are like having friends tell you which software is truly awesome. 

Example SaaS review

In other words, it can help alleviate the overwhelm of choice. For example, user reviews are a more trustworthy source of information about how the product or service performs in the business world. Reviews from SaaS experts can explain the nitty-gritty details of the product and help you understand if and how you would use its key features. 

Top 11 SaaS Review Sites

High-quality SaaS solutions offer features, scalability, and security to streamline business processes, improve efficiency, and boost growth. Choosing the right SaaS platform can give your business a competitive edge.

Reviews can make all the difference in finding the right SaaS platform for your needs. 

We scoured the internet to find the 11 best SaaS review sites. In this section, we’ll also explore how they can cater to different business needs.

1. G2

G2 is a platform that helps businesses find the right software for their needs. It offers a variety of features to make this process easier, including:

  • User reviews: Read reviews from real people about different software programs. This can give you valuable insights into the pros and cons of each option.
  • Comparison tools: G2 Compares software programs side-by-side to see how they stack up regarding features, pricing, and other important factors.

Market research: Access G2's market research reports to learn about current software trends and find the best solutions for your specific industry.

G2 SaaS review site

In addition to these core features, G2 offers a Learning Hub. This is a resource center with educational materials on various software topics. You can find articles, webinars, and other content to help you learn more about the software you're considering.

2. Capterra

Capterra empowers confident decisions. With millions of verified user reviews, the website goes beyond simple ratings. They evaluate countless SaaS solutions before listing them, ensuring only credible options are cut.

Captera SaaS review site

For example, say you’re searching for healthcare software. Capterra filters by industry, letting you browse reviews specific to your needs. Real doctors and nurses share their experiences, highlighting the strengths and weaknesses of different Electronic Health Record (EHR) systems. By harnessing this collective wisdom, Capterra cuts through the noise, guiding businesses toward the perfect software fit.

3. Software Advice

Software Advice provides unbiased research and user reviews to empower informed software choices. Their team of experts offers free consultations to understand your specific needs and recommend the perfect fit.

Software Advice continues beyond there.

Software Advice review site

The site has in-depth research reports on hundreds of software categories, allowing you to compare features and pricing. It also includes real user reviews that give valuable insights from people who have used the software firsthand. With Software Advice, you'll have all the information you need to make a confident software decision.

4. TrustRadius

TrustRadius is a leading review platform for business-to-business (B2B) software products. It helps businesses showcase their software and software buyers make informed decisions.

Here's how it benefits both sides (business and software buyers):

Business: Claim their profiles to manage their online reputation and showcase their software's value.

TrustRadius review site

Software buyers: Read verified reviews written by real users to compare different software options and choose the best fit.

TrustRadius uses a verification process to ensure the legitimacy and quality of reviews. This helps software buyers trust the information they find on the platform.

5. GetApp

GetApp is a one-stop shop for comparing and discovering trusted business tools. Imagine browsing by category, like marketing or accounting, to find relevant options. GetApp doesn't stop there.

GetApp review site

You can filter software based on features, pricing, and user size to target your needs. Plus, with over a million user reviews, you can get real-life insights into how the software works for other businesses. 

GetApp even highlights "Category Leaders" to showcase top-rated options, helping to narrow down the right options further. For example, a bakery could use GetApp to find the top choice for an inventory management system that can save them time and money.

6. Trustpilot

Trustpilot is a major online review platform where consumers share experiences with businesses. 

It's like a digital word-of-mouth system influencing how people purchase. Consumers check Trustpilot for star ratings and written reviews to gauge a business's reputation. Positive reviews build trust and encourage purchases, while negative ones can raise red flags.

Trustpilot SaaS review site

Leaving reviews is simple. Consumers rate the business with stars and can write details about their experience. Businesses can respond to reviews, publicly address concerns, or thank customers. This back-and-forth helps build trust and shows a company cares about feedback.

7. Gartner Peer Insights

Gartner Peer Insights is a platform that gathers reviews from IT professionals about their experiences with various software products. Unlike traditional analyst reports written by one or a few analysts, Gartner Peer Insights leverages the "wisdom of the crowd" to provide a broader perspective.

Gartner Peer Insights review site

It works by IT users submitting reviews on products they've used and rating them on specific criteria. Gartner analyzes these reviews and presents them in a way that helps users make informed purchasing decisions. 

So, instead of relying on just a few analysts' opinions, you get insights from a wider range of real-world users.

8. PeerSpot

PeerSpot is an online platform for reviews of enterprise software specifically designed to help businesses make informed buying decisions. Unlike other review sites, PeerSpot focuses on verifying reviewers are real users, ensuring the feedback is authentic.

PeerSpot review site

Their reviews are in-depth, averaging around 600 words, and cover both pros and cons to provide a complete picture. Beyond reviews, PeerSpot fosters a community where professionals can ask for and share advice with peers throughout the buying process. It also allows for filtering reviews by industry, company size, and other criteria to target the most relevant insights.

9. SoftwareReviews

SoftwareReviews acts as a central hub for in-depth software reviews. Businesses can browse reviews on all sorts of software, from accounting tools to graphic design programs.

Info-Tech review site

These reviews are written by real users, giving you the inside scoop on features, pros, cons, and how easy it is to use the software. This way, you can compare different options and pick the one that best fits your needs.

10. OMR Reviews

OMR isn't just a marketing agency; it's a multifaceted platform for businesses in the digital world. They focus on Europe's digital economy, offering content, events, and technology solutions. One key part of their tech offerings is OMR Reviews, a platform focused on the German-speaking market (DACH).

OMR Reviews

OMR Reviews stands out for user-written software reviews, helping businesses find the right tools based on real experiences. This focus on user needs has made OMR Reviews Germany's most relevant platform for software reviews, with a strong influence on DACH businesses looking to make informed software decisions.

How to Grow Your Saas With User Reviews 

SaaS is popular because it's like renting software instead of buying it. It's affordable, easy to use, and always up-to-date. However, with many options, picking the right one can take time and effort. 

In this section, we will discuss how you can grow your SaaS company with user reviews.

How to grow your SaaS with user reviews

Define Your Needs

Growing your SaaS with user reviews requires figuring out what info helps you most. Do you need more customers? 

  • Look for reviews highlighting your value proposition. 
  • Want to improve the product?  Identify recurring pain points mentioned in negative reviews. 
  • Focus on specific needs by asking targeted questions when requesting reviews. 
  • Analyze the feedback to understand which areas impact growth the most. 

By strategically using reviews, you can pinpoint what you need to focus on for successful growth.

Evaluate the SaaS Provider

User reviews can be a goldmine for evaluating SaaS providers. 

  • Look for recurring themes in both positive and negative reviews. 
  • Positive reviews highlighting ease of use, strong features, and excellent customer support are good signs. 
  • Conversely, frequent complaints about bugs, downtime, and poor customer service are red flags. 
  • Don't just focus on overall ratings; analyze the details to understand the provider's strengths and weaknesses. 

Remember, some negative reviews are inevitable, but the provider's response indicates their commitment to customer satisfaction.

Usability and User Adoption

Usability is how easy a product is to use. User reviews can reveal this by mentioning confusing menus, unclear instructions, or features that take too long to figure out. User adoption is how many people use the product regularly.

Benefits of usability testing

Reviews mentioning frustration or giving up might indicate low adoption. By analyzing these comments, companies can improve the product's design and make it more user-friendly, leading to more people using and enjoying it.

Cost Considerations

SaaS user reviews can be goldmines for understanding a product's value, but cost considerations are key. 

Here's why:

  • Tier transparency: Reviews can reveal if hidden fees or limitations exist within pricing tiers. Look for comments about unexpected costs or if the advertised features align with real user experience.
  • Value for money: Reviews can show if the cost matches the benefit. If users consistently complain a higher tier isn't worth it, that might be a red flag.

Long-term costs: Reviews can expose ongoing costs beyond the base subscription. Look for mentions of data storage fees, per-user charges, or expensive integrations.

Considering these costs, you can use user reviews to navigate SaaS pricing and find the best option for your budget.

Explore Demos, Trials and Testimonials

Before you commit to a SaaS product, we always recommend you explore free trials and demos. 

These guides let you test-drive the features yourself. Remember to research online! 

Reviews and testimonials from real customers offer valuable insights. Once you've played around, make a shortlist. Decide what matters most (price, features, ease of use?) and compare vendors based on your criteria. This way, you'll choose the software that perfectly fits your needs. 

You can learn more about SaaS growth hacks here or watch this YouTube video.

Final Thoughts

Finding the right SaaS solution can feel like searching for a needle in a haystack, but with the help of user reviews and this guide's insights, you can choose with confidence.

Remember, don't just rely on overall ratings; 

  • Look into the details of reviews to understand the provider's strengths and weaknesses,
  • Read user reviews to evaluate usability, user adoption, and cost considerations,
  • Explore free trials and demos before committing.

Most of all, always keep in mind that the best software is the one that perfectly fits your specific needs.

If you need any help with SaaS products or growing your own SaaS business, contact us here at MADX or read our helpful blog for tips on SEO, marketing, sales and more.

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