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SaaS professionals have started listening to podcasts to gain information and stay updated on trends and practices. The reason is simple – it’s insider information from those in the SaaS industry that you can listen to anytime, anywhere.
Yet, with one search on Google, you’ll get hundreds of B2B SaaS podcasts you could subscribe to. Which ones are the best?
Lucky for you, we love podcasts. We’ve listed the top 16 B2B SaaS podcasts to save you from hours of research. Let’s explore why you should add them to your listening list.
What We'll Cover:
#1 SaaStr Podcast
Hosted by Harry Stebbings & Jason Lemkin, the SaaStr podcast has a very clear goal – to get SaaS companies to go from $0 to $100 million ARR quickly. It is one of the most popular podcasts and brings tips, tactics, and strategies from the top CEOs, founders, VPs, and other industry leaders in the SaaS field.
So far, they have aired over 500 episodes, and you can easily search and filter them to find the podcasts according to the company stage, role/function, or topic of your interest.
Frequency: Thrice a week
Top episodes:
Available on: Spotify, Apple podcasts, SoundCloud, Google Podcasts
#2 The Top With Nathan Latka
Hosted by Nathan Latka, a leading SaaS entrepreneur and investor, this SaaS podcast covers interviews with some of the best SaaS entrepreneurs and founders and provides answers to hard-hitting questions on topics like UX research, user testing, ARR, etc.
He has produced over 1000 episodes and is a must-listen for anyone seeking knowledge and expert insights about the SaaS industry.
Frequency: Daily
Top episodes:
Available on: Apple Podcast, Spotify, SoundCloud
#3 The SaaS Revolution Show
Hosted by Alex Theuma, this podcast brings you insights from revolutionary founders, investors, and executives in the SaaS industry. You’ll find topics from how the founders grew the company to how they attracted top talent and retained multi-million yearly contracts.
If you want to learn about SaaS fundamentals like churn rate, cold emailing or hear inspiring stories, this is the best podcast for you.
Frequency: Once a week
Top episodes:
Available on: Apple Podcast, Spotify, SoundCloud, TuneIn
#4 This Week In Startups
Hosted by Jason Calacanis, this podcast touches upon topics like technology, markets, crypto, media, and other trending news. The podcasts are generally fun and informative and provide you with business strategies, interesting stories, and the latest updates on what’s happening in the tech world.
If you’re looking to start your SaaS company or find inspiration, this is the right show for you.
Frequency: Daily
Top episodes:
- Understanding non-dilutive fundraising options + Continuum Ag Founder Mitchell Hora
- Godfather of SaaS, Jason Lemkin shares his SaaStr community and criteria for investing
Available on: Apple Podcast, Spotify, YouTube
#5 Grow Your B2B SaaS
The show is hosted by Joran Hofman, who is bootstrapping his own B2B SaaS and is on the same journey as his listeners. He will interview industry experts on all topics on how to grow a B2B SaaS. After a year his podcast has been already ranked in the top 10% podcasts globally.
Every season he closes off with summary episodes, making it even easier to receive advice on how to grow your SaaS to a specific revenue point. We listed them below in the top episodes for you.
Frequency: Weekly
Top episodes:
- Season 1 summary: How to grow to 10k MRR - advice from 20 experts
- Season 2 summary: How to grow to 10k MRR - advice from 20 experts
- Season 1 summary: How to grow to 1M ARR - advice from 20 experts
- Season 2 summary: How to grow to 10M ARR - advice from 20 experts
Available on: Spotify, Apple podcast, Youtube
#6 SaaS Breakthrough
Hosted by David Abrams and sponsored by Demio, this podcast gives you an inside look at what’s working in marketing for some of the fastest-growing SaaS companies and how they are growing their MRR and building incredible businesses.
Experienced speakers are invited to the show, and you can dive into real-life case studies and get inspired by various SaaS marketing strategies, growth campaigns, and much more.
Frequency: Once a week
Top episodes:
- SaaS insights from 50 incredible marketing experts
- How Qwilr leveraged research-based content for lead gen and sales enablement
Available on: Apple Podcast, Stitcher, Spotify, SoundCloud
#7 SaaS Insider Podcast
Hosted by Vlad Hu, this podcast gives a sneak peek into what SaaS market leaders do to stand out in a crowded space. The podcasts show what differentiates successful SaaS startups from the majority that fail.
You will find topics ranging from buying behavior in SaaS to growth-based marketing. Each episode of this podcast is insightful and will give you a lot of strategies and tactics that you can start implementing in your business.
Frequency: Once a week
Top episodes:
- Go to Market Strategy: The Importance of Testing Ideas and Building an Audience First
- The non-technical Founder’s guide to SaaS
Available on: Apple Podcast, Stitcher, Spotify, SoundCloud
#8 The SaaS Podcast
Hosted by Omer Khan, The SaaS Podcast was started to help early-stage SaaS founders build, launch, and grow successful businesses. It has over 300 interviews where you can gain insights from founders and entrepreneurs from the SaaS world.
The episodes discuss failures, successes, best practices, industry secrets, growth strategies, the latest SaaS trends, etc. You can even become a VIP member to unlock more exclusive content, like a free copy of Khan’s SaaS toolkit.
Frequency: Once a week
Top episodes:
Available on: Apple Podcast, Google Podcast, Spotify
#9 Scale or Die
Hosted by Dave Rogenmoser, the co-founder of Proof, this podcast uncovers proven strategies that have helped some of the world’s fastest-growing software startups like Zapier, Drift, Instapage, etc.
It was created to help SaaS businesses cross the $1 million revenue benchmark and not stop there. Whether you’re a startup founder or a growing SaaS business, the episodes are packed with insights you don’t want to miss.
Frequency: Currently not active
Top episodes:
- Guilllaume Cabane: The man behind Drift & Segment’s explosive growth
- Wade Foster, CEO of Zapier on early user acquisition and self-improvement on the way to $35 million ARR
Available on: Apple Podcast, Google Podcast, Spotify
#10 Growth Stacking Show With Dan Martell
Hosted by Dan Martell, a Canadian entrepreneur and investor, the Growth Stacking Show explores fundraising, growth hacking, customer acquisition, monetization, metric optimization and pitching.
The best part is the episodes aren’t too long, and you’ll find a lot of interesting episodes like how to survive in the SaaS industry, time-tested strategies for managing a growth business, how SaaS founders make decisions, etc.
It’s a must-listen for anyone looking to start or grow their business.
Frequency: Currently not active
Top episodes:
Available on: Apple Podcast, Google Podcast, Spotify
#11 Build Your SaaS
Hosted by Jon Buda and Justin Jackson, this podcast provides all the information you need to start a successful SaaS business. The hosts have in-depth discussions and interviews about software and coding, bootstrapping, etc.
The best part about this podcast is that it explores related but less discussed topics, like whether you need to build an audience or start a SaaS business with a spouse. Whether you’re a seasoned SaaS founder or a beginner, this podcast has a lot to offer.
Frequency: Averaging once a month
Top episodes:
- How to find the right customers for your software business
- Patrick Campbell: Why Profitwell sold to Paddle for $200 million
Available on: Apple Podcast, Google Podcast, Spotify, Overcast, Amazon Music, Pocket Casts
#12 SaaS Sessions
Hosted by the marketing manager at Whatfix, Sunil Neurgaonkar, this podcast is one of the best ones in India and features leaders from Indian SaaS companies and even global companies. The experiences of these interviewees are central to the episodes and there are some famous names that you can’t miss out on.
The podcast covers many topics, such as marketing, SaaS business technologies, remote working, customer service, personal experiences, etc.
Frequency: Averaging once a month
Top episodes:
- Enterprise GTM Strategy with Shilpa Singh, Head of GTM, Amazon
- Product Marketing Team Alignment for better decision making with Smriti Chopra, Zapier
Available on: Apple Podcast, Spotify, Listen Notes
#13 SaaS Boss
Hosted by SaaS coach Natalie Luneva, this podcast is majorly targeted toward bootstrapped founders. It covers topics like entrepreneurship, growth strategies, product development, building high-performing teams, and getting unstuck from a particular growth stage.
Natalie engages experts to share their experiences and advice, making it a must-listen resource for anyone in the SaaS space seeking inspiration and practical knowledge.
Frequency: No consistent frequency.
Top episodes:
- Sales support for SaaS companies, with Manuel Hartmann
- The 7 deadly sins that kill your SaaS website conversion, with Helen Peatfield
Available on: Apple Podcast, Spotify, Listen Notes, Stitcher, Audible
#14 SaaS It Up
Initiated by Saswat Sahu and Oskar Bader, the show features discussions with key players and experts, providing valuable insights into SaaS trends, strategies, and success stories. With a focus on innovation and practical advice, the podcast is an informative resource for professionals navigating the evolving landscape of SaaS technology and business.
During these episodes, the hosts try to decode the interviewee’s journey and books shaping their world.
Frequency: 3-4 episodes every month
Top episodes:
Available on: Apple Podcast, Spotify, Listen Notes, TuneIn, YouTube, Audible
#15 SaaS District
Hosted by Akeel, an investment director at HoriZen Capital, this podcast covers valuable lessons on raising capital, devising exit strategies, conversion optimization, hiring, and private equity. It is a great podcast for SaaS founders, investors, and entrepreneurs.
If you are looking for a podcast that delves into the financial domain, this is perfect, as the host brings proven tactics to help your SaaS company scale and grow.
Frequency: 5-7 episodes a month
Best episodes:
- ActiveCampaign CMO: Integration, automation, and marketing insights to scale to $165M ARR
- How to leverage AI for your digital content marketing with Andy Crestodina
Available on: Apple Podcast, Spotify, ListenNotes, YouTube
#16 SaaS Venture
Hosted by Darren Shaw (founder of Whitespark) and Aaron Weiche (co-founder of Leadferno), the SaaS Venture podcast is one of the leading podcasts that brings first-hand experiences of SaaS founders and professionals. Some topics covered are how to launch new products, developing core values, pricing models, etc.
They also share experiences and insights of venture-backed software companies that have IPO or have been acquired for billions.
Frequency: 1-2 episodes a month
Best episodes:
Available on: Apple Podcast, Spotify, ListenNotes
#17 Insights Rockstars
Frank Buckler hosts Insights Rockstars (previously named SaaS Growth Marketers). The show explores the latest trends, challenges, and success stories in data-driven decision-making.
Featuring insightful interviews with industry leaders, the podcast aims to empower listeners with knowledge and strategies to harness the power of data. It is a valuable resource for professionals seeking to become data rock stars in their respective fields.
Frequency: Irregular
Best episodes:
- CX Insights on the Metaverse with Estefania Yaguez
- The way to get buy-in: Think like a CFO, present like a CMO, by Kristin Luck
Available on: Apple Podcast, Spotify
Final Thoughts
We’ll see more and more SaaS podcasts coming up in 2024 because of their rising popularity among the audience. In an industry where new technology can wreak havoc and new tools are always on the rise, podcasts can keep you and your business updated and learning from the best minds in the world.
If you are a marketer or a founder wanting to refine your SEO knowledge, here are some insightful SaaS SEO courses.
