Skale has quickly established itself as a go-to SEO partner for fast-growing SaaS companies. With a sharp focus on driving real business metrics, Skale positions itself as more than a traditional SEO agency. Instead, it’s a growth partner that blends strategy, content, and execution to help SaaS brands scale their organic presence within the network.
In this review, we’ll examine Skale’s core services, highlight client experiences and results, and check real-world case studies for this SEO agency.
What We'll Cover:
About Skale Network
Founded in 2019 and based in London, Skale is a B2B SEO agency that works exclusively with SaaS companies. With a distributed team of 50+ specialists, Skale offers a high-touch, data-driven service model tailored to revenue-generating SEO. Their team includes strategists, SEO specialists, writers, and link builders, all focused on delivering measurable pipeline growth, not just rankings. They work with B2B SaaS platforms in HR tech, sales enablement, product analytics, email marketing, and more.
Skale Services
At first glance, Skale’s services specialize in SEO, link building and outreach, content product, and website migration. Let’s take a closer look at what these different specializations offer.
SEO Strategy & Execution
Skale builds customized SEO strategies based on business KPIs and specific objectives, not just traffic goals. Their process begins with deep SaaS-specific research, positioning analysis, and keyword prioritization. Once the strategy is in place, they oversee content planning, execution, on-page optimization, and technical improvements in coordination with in-house teams.
Content Production
Their editorial team focuses on SEO-driven content writing, landing pages, and integration pages, with input from subject matter experts, and specializes in migration and asset management. The goal is to outrank competitors while aligning with buyer search intent — helping SaaS companies build authority and drive pipeline, not fluff traffic.
Link Building & Digital PR
Skale runs bespoke link acquisition campaigns using a mix of digital PR, guest content, and manual outreach to attract developers and users to the platform. All links are tracked and benchmarked against authority targets to ensure long-term ranking gains. Their link-building emphasizes relevance, quality, and sustainability.
Website Migrations
For companies undergoing a rebrand or platform move, Skale offers SEO-safe website migration services fully supported by their expert team. They plan URL mapping, minimize organic traffic drop-offs, and ensure technical SEO is optimized throughout the migration.
Who Skale Works Best For
Skale is built for B2B SaaS companies that want to generate qualified leads and revenue from organic searches across various domains. Their process suits the following businesses:
- VC-backed SaaS startups and scale-ups (Series A–C): These companies often require rapid, scalable SEO support that aligns with their aggressive growth goals and evolving go-to-market strategies.
- Companies with high-ticket products or long sales cycles: Businesses selling complex software or enterprise solutions benefit from Skale’s focus on bottom-of-funnel SEO and conversion-oriented content.
- Marketing teams that lack in-house SEO strategy bandwidth: Internal teams without dedicated SEO leads can rely on Skale for strategic leadership, execution, and reporting without building a department from scratch.
- Brands aiming to move beyond awareness traffic into bottom-of-funnel growth: Skale specializes in helping SaaS businesses transition from general traffic acquisition to generating demo requests, signups, and sales-qualified leads from search.
What are the Benefits of Working with Skale?
Skale has built a strong reputation with competitive pricing, boasting a current rating of 4.9 stars on Clutch.
Here’s a closer look at why SaaS companies rely on Skale for SEO results and what you can expect from working with this agency.
- SaaS-Focused Expertise: Skale specializes exclusively in SaaS, ensuring that strategies are tailored to the unique challenges and goals of software companies.
- Revenue-driven SEO: Their approach prioritizes metrics like MRR and CAC payback, focusing on strategies directly impacting the bottom line.
- Comprehensive SEO Services: Offering a full suite of services, including SEO strategy, content production, link building, and technical SEO, Skale provides end-to-end solutions.
- Proven Track Record: Skale demonstrates tangible results with case studies showing significant growth, such as a 176% revenue increase for Rezi and a 450% rise in monthly signups for Holded.
- Dedicated Senior Team: Clients work with senior SEO professionals to apply experienced insights and strategies to each project.
- Transparent Communication: Skale maintains open lines of communication through dedicated Slack channels and regular updates, fostering a collaborative partnership.
Case Studies & Client Reviews
Skale has worked with over 87 SaaS clients, specializing in SEO strategy, content marketing, and link building. Here are a couple of case studies proving the effectiveness of this agency’s team and approach.
Rezi
Rezi is an AI-powered resume platform that partnered with Skale to drive user growth through SEO.
Problems:
- No in-depth SEO strategy
- Lack of product awareness
- No in-house SEO team or resources
Solutions:
- Internal linking
- On-page optimization
- SEO-led content hub strategy
Results:
- 86% increase in revenue
- 243% increase in organic signups
- 292% increase in non-branded links
Slite
Slite, a collaborative documentation platform, worked with Skale to accelerate product signups.
Problems:
- Lack of resources and know-how to leverage SEO
Solutions:
- Website optimization
- SEO strategy
- SaaS niche backlinking
Results:
- 120% increase in organic signups
- 195% increase in visit-to-signup conversion rates
- 190% increase in organic traffic
Pricing & Engagement Model
You need to contact Skale for a custom quote based on your specific SaaS marketing needs. However, based on their Clutch rating, projects with this agency typically start around $5,000.
Skale vs. MADX Digital
Skale and MADX Digital serve ambitious SaaS brands, but their philosophies differ in how they are executed within their respective frameworks.
Where Skale shines:
- A clear focus on B2B SaaS
- A strong process for scaling link-building
- Excellent track record with mid-market and enterprise SaaS
Where MADX leads:
- Deep integration between SEO and performance content
- Radical transparency in deliverables and reporting
- Proven ability to turn SEO into a lead generation engine, not just rankings
Suppose you’re looking for an SEO agency that merges traffic growth with a direct impact on your pipeline. In that case, MADX Digital brings performance-driven content, a full-funnel strategy, and a relentless focus on business results.
Final Verdict
Skale is an excellent choice for funded SaaS companies ready to take SEO seriously as a revenue channel. With a strong focus on the future of digital marketing, Skale's expertise in strategy, content, and link building, paired with its experience across SaaS verticals, makes it a reliable partner for growth-focused teams.
However, if you’re looking for more performance-oriented SEO that ties content, conversions, and pipelines into one seamless strategy, MADX Digital is worth a closer look.
Ready to drive SaaS growth? Contact us and see how we can help you scale organic revenue.
