Kalungi Alternatives: 7 SEO Agencies to Drive SaaS Growth in 2025
If you’re exploring SEO agencies for your SaaS business, Kalungi is likely on your radar. Known for their SaaS-focused marketing strategies, Kalungi offers full-service marketing focusing on early to mid-stage SaaS companies.
However, a SaaS marketing agency isn’t a one-size-fits-all. There may be an agency better suited to your business than Kalungi.
This guide explores the top Kalungi alternatives, what services they offer and who they are best for so you can find the best SaaS marketing agency.
What We’ll Cover:
Why Look for Alternatives to Kalungi?
Kalungi is a powerhouse for SaaS marketing, with a strong reputation and an impressive track record. They offer a comprehensive approach to marketing, with a focus on content strategy and demand generation.
However, some SaaS companies explore other agencies due to:
- Need for more technical SEO expertise, beyond content strategy
- Desire for a more hands-on, customized approach
- Challenges in scaling for complex SaaS products or international expansions
- A shift towards agencies offering data-driven, performance-focused SEO strategies
What to Look for in a Kalungi Alternative Agency
These are the top factors to consider when deciding between an alternative agency and Kalungi.
SaaS Expertise
The SaaS SEO agency you choose must have a deep understanding of SaaS business models and industry dynamics, covering everything from subscription models and freemium strategies to long sales cycles and multi-touch attribution. SaaS businesses require a different approach from other companies, so specialized SaaS expertise is critical.
Proven Business Impact
It’s not just about rankings. An SEO agency should show how their SEO efforts result in measurable business impact, such as increased demo sign-ups, reduced CAC, and higher monthly recurring revenue (MRR). In addition, the agency you choose should help optimize your customer acquisition cost (CAC), ensuring that marketing strategies are efficient and deliver the best value throughout the buyer's journey.
Comprehensive SEO Services
Look for agencies that offer a holistic approach to SEO. Services like technical SEO, content optimization, web development, content strategies, account-based marketing (ABM), CRO, PPC campaigns, paid advertising, and email marketing are critical. However, it’s essential to evaluate which services you need to achieve your goals. For instance, you may need an agency that also offers video marketing, social media marketing, ad campaigns, paid ad campaigns, Google Ads, or Google AdWords.
Transparent Communication
An agency must offer consistent updates, clear reporting, and a collaborative approach that aligns with your overall business goals. You should always know where you stand and what your agency is working on.
Scalable Strategies
As your SaaS company grows, so should your SEO strategy. A solid agency will adjust tactics to match your evolving business needs — whether that’s expanding into new markets or launching new products. Scalable strategies are essential to achieve sustainable growth, generate demand, and support growth marketing initiatives.
7 Alternatives to Kalungi
These are some great alternatives to Kalungi, what services they offer, why choose them and which SaaS businesses they are best for.
1. MADX Digital
MADX Digital specializes in performance-driven SEO for SaaS companies. With a strong foundation in technical SEO, content strategy, and CRO, MADX helps businesses scale their organic growth and drive qualified traffic to their sales pipeline. Each company gets a dedicated account manager for reliability and accountability and receives regular updates about their progress.
Services Offered
- Full-site SEO audits
- Content Strategy
- Landing Page Optimization
- Content Marketing
- Link Building
- Keyword Research
- Copywriting
Key Strengths
- Transparent and collaborative process
- Data-driven and ROI-focused SEO strategies
- Scalable strategies for growth-stage SaaS companies
- Leverages data-driven insights to inform and optimize every SEO strategy
- Proven track record of data-backed strategies
Rating: 5 / 5 on Clutch.com
Best For: SaaS companies looking for performance-focused SEO that ties directly to revenue growth.
2. Power Digital Marketing
Power Digital Marketing is a full-service digital marketing agency that combines SEO, PPC, and content strategy to deliver measurable results for SaaS businesses. You can expect marketing services to help you boost visibility and awareness on social media, leverage data and insights for tailored strategies and branding and design.
Services Offered
- SEO Audits and optimization
- Content Creation
- Content Strategy
- Branding
- Design
- Paid Media
- CRO
Key Strengths
- Strong integration of PPC and SEO
- Focus on high-conversion SEO strategies
- Data-driven decision-making and tracking
- Scalable services for mid-to-enterprise SaaS brands
Rating: 4.8 / 5 on Clutch.com
Best For: SaaS companies that want a cross-channel marketing approach to SEO and paid media, and need expertise in reaching potential customers through integrated campaigns.
3. WebFX
WebFX is an award-winning digital marketing agency with expertise in SEO, content marketing, and web design. They work with SaaS companies to enhance their online visibility and increase conversion rates through organic search. This agency offers everything you need, from inbound marketing solutions to growth marketing and paid media.
Services Offered
Key Strengths
- Proven track record of driving traffic and conversions
- Strong focus on custom strategies tailored to the target audience
- Excellent client retention and communication
- Comprehensive services for a full-service approach to SaaS marketing, designed for every growth stage
Rating: 4.9 / 5 on Clutch.com
Best For: SaaS businesses that need a full-service agency that specializes in every aspect of digital marketing.
4. Directive Consulting
Directive Consulting is a full-service SEO agency that specializes in enterprise SaaS marketing. Recognized as one of the best SaaS marketing agencies in the SaaS industry, Directive Consulting uses a data-driven approach to help SaaS businesses optimize their websites for search visibility and organic growth.
Services Offered
- Content Marketing
- Paid Media
- Go-to-Market Strategy
- Revenue Operations
- Performance Design
Key Strengths
- Expertise in enterprise-level SaaS SEO
- Detailed and data-driven reporting
- Proven ROI-focused strategies
- Strong cross-functional collaboration
Rating: 4.8 / 5 on Clutch.com
Best For: Enterprise SaaS brands seeking scalable SEO with deep technical execution and performance tracking.
5. Siege Media
Siege Media is a content-first SEO agency that focuses on helping SaaS brands scale by creating authoritative, link-worthy content. They excel in content creation, web design, graphic design, and ultimately helping SaaS companies stand out through user-centric content marketing and creative services.
Services Offered
- Content Strategy
- Content Marketing
- Link Building
- Product SEO
- Web Design
- Content Creation
- Graphic Design
Key Strengths
- Focus on producing high-quality, user-centric content
- Strong emphasis on visual assets and content distribution
- Excellent for brands looking to scale content marketing efforts
- Impressive track record and amazing reviews
Rating: 4.9 / 5 on Clutch.com
Best For: SaaS businesses seeking content-driven SEO strategies that focus on building topical authority and generating leads with high-quality content.
6. Thrive Internet Marketing
Thrive Marketing is a full-service digital marketing agency that offers SEO, web design, and social media management. They provide tailored SEO strategies that are data-driven and focused on growing organic traffic, with expertise in developing comprehensive marketing strategies for SaaS clients.
Services Offered
- SEO Audits
- Technical SEO
- Website Optimization
- Content Strategy
- Local SEO
- Paid Media
- Copywriting
- Social Media Marketing
Key Strengths
- Expertise in local and international SEO
- Comprehensive services that are designed for every growth stage
- Responsive and professional communication
- Proven SEO strategies that help SaaS companies improve rankings and organic growth
Rating: 4.6 / 5 on Clutch.com
Best For: SaaS businesses that require scalable SEO solutions for global expansion and local market penetration.
7. Victorious SEO
Victorious SEO is a SaaS marketing agency offering tailored SEO services for SaaS businesses, with an emphasis on technical SEO, content strategy, and measurable outcomes. You can work with this agency to optimize your visibility and rankings while building topical authority through top-of-the-funnel content.
Services Offered
- Technical SEO audits
- Keyword research and tracking
- Content optimization
- Link building campaigns
- Custom reporting dashboards
Key Strengths
- Agency's expertise in technical SEO for SaaS, delivering results through specialized skills and successful client collaborations
- Strong data and reporting focus
- Transparent process with client collaboration
- Scalable SEO strategies that grow with your business
Rating: 4.8 / 5 on Clutch.com
Best For: Established SaaS companies needing structured, scalable SEO strategies aligned with business metrics.
How to Choose a Kalungi Alternative for Your SaaS Business
Choosing an agency, and its complete marketing team, for your SaaS company is a tough choice, especially when you consider Kalungi’s reputation and services. Here are key questions to ask and red flags to avoid when looking for a Kalungi alternative.
Key Questions to Ask:
- What’s your experience working with SaaS companies of our size?
- How do you integrate technical SEO, content, and CRO?
- What transparency and reporting do you provide?
- How do you ensure our SEO strategy aligns with business goals?
- How do you use data-driven insights to inform and optimize your strategies?
- What is your approach to marketing operations, and how do you leverage technology to improve campaign performance?
- How do you integrate with our internal team or act as an in-house team to ensure seamless collaboration?
Red Flags to Avoid:
- No proven SaaS-specific case studies or references: If an agency can’t show results from working with SaaS companies, they may lack the experience needed to support your growth model and KPIs.
- Overemphasis on content without technical execution: Content alone isn’t enough—strong SEO also requires addressing technical factors like site speed, crawlability, indexing, and structured data.
- Unclear or overly generic reporting with no actionable insights: Without transparent, tailored reporting, it’s hard to track progress or understand what’s driving results.
- Predefined SEO packages with no customization: SaaS businesses have unique needs. An agency offering fixed packages without adapting to your funnel, product, or goals is unlikely to deliver long-term impact.
Final Thoughts: Choosing the Right Agency
Kalungi is a trusted partner for SaaS companies, particularly those seeking robust content and demand generation services to differentiate themselves in a competitive market. Their integrated approach works well for early-stage SaaS companies looking to create a solid foundation for organic growth.
If you're looking for deeper technical SEO, holistic strategies, or measurable business outcomes, MADX Digital stands out as a great alternative. With a performance-focused approach and SaaS-native expertise, MADX helps companies scale predictable, revenue-driven SEO.
Ready to get your SaaS SEO started? Contact MADX today!
