We identify high-converting keywords to increase customer acquisition for technology, SaaS, and software companies
We begin with a thorough kick-off meeting, where our strategists delve into your business's unique needs. We gather historical data, competitive analysis, sales, and product details to tailor our research and create a strategy for driving traffic and increasing sales.
We analyze historical data from various analytics tools, considering traffic, conversions, and customer behavior. Coupled with advanced tools, this deepens understanding and uncovers hidden opportunities for boosting sales and revenue.
Through competition analysis, we unveil market insights and rival strategies. It uncovers opportunities for market expansion, product innovation, and marketing channel exploration. We identify performance gaps and quick wins for your business.
Essential in keyword research is comprehending the ranking landscape. We employ advanced tools and manual research to analyze competition, search volume, and term relevance. Understanding this landscape optimizes our strategy.
After gathering data, we clean, organize, and structure it for your ease. Keywords are mapped to their ideal use cases, creating a clear roadmap. We prioritize keywords for maximum impact.
After mapping actionable recommendations, we conduct a comprehensive call to explain findings, logic, and implementation steps. We offer ongoing support, iterating the list as needed to stay ahead in the market.
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, which bolsters your site's ranking and enhances the digital footprint of your business
We deliver data-backed content marketing that amplifies your site’s performance. With relevant, SEO-optimized content, we build trust, capture interest, and convert traffic into customers, reinforcing your digital authority.
We execute strategic link-building campaigns to fortify your website's authority. By securing high-quality, relevant backlinks, we enhance your site's credibility in search engines, drive organic traffic, and solidify your business's position in the competitive online landscape.
Our digital PR strategies secure authoritative links and brand mentions from relevant media outlets, bloggers, influencers, forums and social media platforms, which improve your rankings in search engines and AI platforms, build brand awareness and grow online visibility.
We combine Generative Engine Optimization with effective SEO methods to increase your brand’s visibility in AI-generated search results. Through a combination of content optimization, brand building and technical SEO, we get your website ready for the future of search.
SaaS keyword research is identifying and analysing keywords relevant to a software as a service (SaaS) business. The goal of SaaS keyword research is to understand the search behaviour of potential customers and identify the keywords they are using to find products and services like yours.This information is then used to optimise website content, meta tags, and other elements to improve the website's visibility in search engine results. SaaS keyword research typically includes researching keywords, analysing competition, identifying long-tail keywords and creating a list of keywords that are relevant to the business and have a high search volume. By targeting these keywords, the SaaS business can drive more qualified traffic to its website, increase conversions, and ultimately boost revenue.
To do SaaS keyword research, you can follow these steps:
1. Understand your target audience and their search behaviour.
2. Use keyword research tools to identify relevant keywords with high search volume.
3. Analyze the competition and identify long-tail keywords.
4. Create a list of target keywords and optimize website content and meta tags for those keywords.
5. Continuously monitor and adjust your keywords strategy as needed.
Choosing the right SaaS marketing agency can skyrocket your bottom line. Here are five steps to make a perfect choice:
1. Define your budget. Determine the value of your company's success.
2. Study the SaaS marketing agency's website. Is it professional and instils confidence?
3. Please take a look at the examples of previous work. Does the agency have positive testimonials?
4. Verify compatibility. Are the agency's values aligned with yours?
5. Could you schedule a call and ask about their SaaS marketing approach?