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BEFORE YOU GO...
Claim your Free SEO & GEO Search Report
Learn how you can become more visible in SEO & GEO and capture more revenue from search channels
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Boost search rankings, organic traffic and revenue growth with our keyword research services. We blend advanced analytics and market insight to create a keyword strategy that elevates your visibility and engagement.
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"Choosing MADX Digital allowed us to delegate all organic marketing activities and get results on auto-pilot"
- Postalytics
We start by understanding your growth objectives, target customer profiles, and the specific funnel stages where organic search needs to perform. Keyword research that isn't anchored to business goals produces impressive spreadsheets and poor results — every keyword we prioritise exists because it moves something that matters.
We map the entire keyword universe in your category — from top-of-funnel awareness terms to bottom-funnel transactional queries — using search volume, difficulty, intent signals, and trend data. The result is a complete picture of organic opportunity, not just a list of the most searched terms.
We identify every keyword your top competitors rank for that you don't, and score each gap by the combination of traffic potential, commercial value, and realistic ranking difficulty at your current domain authority. The gaps worth pursuing are the ones where the effort-to-return ratio is best — not the hardest targets or the easiest ones.
We organise keywords into topic clusters that build topical authority systematically. The final output is a prioritised, structured keyword map — not a raw spreadsheet — with clear guidance on which clusters to tackle first, which content types to use, and what success looks like for each group.
SaaS buyers search across a complex, multi-stage journey — from problem-aware queries at the top of the funnel to product comparisons and alternative searches at the bottom. Keyword research maps that journey and tells you exactly where organic content can intercept buyers at the moments that matter most. Without it, you're publishing content without knowing whether anyone is searching for it.
Intent, always. A keyword with 500 monthly searches from buyers actively evaluating solutions is worth more than a keyword with 5,000 searches from people who'll never convert. We identify intent signals across every keyword — informational, navigational, commercial, and transactional — and prioritise accordingly.
Volume depends on your category size, but most SaaS keyword research engagements produce 500–2,000 relevant keywords across all funnel stages. These are then prioritised and clustered so you're working from a structured, actionable plan rather than an overwhelming list with no clear starting point.
We recommend a full refresh every 6–12 months, with lighter monitoring in between. Search demand evolves — new categories emerge, competitor content changes the landscape, and buyer language shifts with industry trends. Keyword research is a living input to your content strategy, not a one-time deliverable.
A complete keyword map for your category, organised into prioritised topic clusters with search volume, difficulty, intent classification, and content type recommendations for each group. You receive a strategy-ready document — not a raw data export — that your team or ours can execute against immediately.
Keyword research is the foundation of content planning. Once the keyword map is complete, we build the editorial calendar directly from it — sequencing content production by cluster priority, difficulty, and the funnel stage where you most need organic coverage. The two are designed to work together.
Yes — strategically. Rather than targeting keywords where established competitors have dominant authority, we identify the long-tail, intent-rich, and emerging query clusters where the authority bar is lower and where smaller or newer sites can rank ahead of larger competitors. These are often also the highest-converting queries.
