10 Moz Pro Alternatives in 2024 [Free and Paid]

Moz Pro is a well-regarded SEO tool that offers comprehensive features, including keyword research, link building, and site audits, making it a popular choice among businesses aiming to improve their online visibility. However, it may not meet every user’s needs, particularly those seeking more advanced capabilities or a different user experience. 

This article explores 10 of the best alternatives to Moz Pro for 2024, covering both free and paid options to help you find the right SEO tool for your specific needs, including the availability of free SEO tools that can significantly enhance your SEO efforts.

What We'll Cover:

SEMrush

G2 Rating: 4.7 out of 5

SEMrush is an all-in-one marketing platform that offers a broader range of tools compared to Moz Pro. SEMrush includes features such as keyword research, site audits, and backlink analysis, but it also extends into content marketing, social media management, and PPC. 

Users frequently praise SEMrush for its extensive toolset and the depth of its features. The platform’s versatility is appreciated, though some mention that the abundance of features can be overwhelming, particularly for those who only require basic SEO functionalities.

Starting at $139.95/month, SEMrush pricing reflects its broader feature set, which may justify the higher cost for users who need more than just SEO tools.

SEMrush Vs. Moz Pro:

SEMrush offers a wider range of tools, including content marketing and PPC management, making it ideal for businesses needing a full digital marketing solution. Its versatility is particularly appealing to users who manage multiple aspects of marketing beyond SEO.

On the other hand, Moz Pro, while robust in SEO, focuses more on core SEO tasks. This focus might appeal to users seeking simplicity and those who prefer a platform dedicated solely to SEO without the additional features of SEMrush.

Ahrefs

G2 Rating: 4.7 out of 5

Ahrefs is known for its powerful backlink analysis and comprehensive keyword research, making it a strong alternative to Moz Pro. It provides extensive site audits, competitor analysis, and traffic insights for in-depth SEO performance.

Users often highlight Ahrefs for its accuracy, especially in backlink analysis, but note that it can be more complex to navigate. This makes it better suited for experienced users who need advanced SEO insights.

Starting at $129/month, Ahrefs is slightly more expensive than Moz Pro but offers advanced features that justify the investment. For users who require detailed backlink data and in-depth SEO analysis, Ahrefs is a top choice.

Ahrefs Vs. Moz Pro:

Ahrefs is ideal for users needing detailed backlink analysis and comprehensive SEO data. Its extensive feature set provides more advanced insights, making it suitable for professional SEOs and larger businesses.

Moz Pro, however, may be better for those who prefer a tool with easier usability and a strong focus on keyword research. It’s especially appealing to users who want a balance between powerful SEO tools and a user-friendly interface.

SE Ranking

G2 Rating: 4.6 out of 5

SE Ranking is a full-featured SEO platform offering rank tracking, keyword research, competitor analysis, and site audits. It includes a unique “Marketing Plan” feature to guide users in creating effective SEO strategies.

Users praise SE Ranking for its user-friendly interface and accurate rank tracking. However, some find it less accessible for beginners compared to Moz Pro, which is known for its intuitive design.

Starting at $52/month, SE Ranking is more affordable than Moz Pro, making it a good choice for small businesses and startups. It offers a broad range of tools at a competitive price point.

SE Ranking Vs. Moz Pro:

SE Ranking offers a broad set of tools with an emphasis on ease of use and affordability, making it ideal for small to medium-sized businesses. Its comprehensive features are particularly attractive to those who want a full-featured SEO platform without breaking the bank.

Moz Pro, with its robust SEO tools and strong community support, may appeal more to those seeking a focused and user-friendly SEO platform. It’s especially suited for users who want to dive deep into SEO without getting overwhelmed by too many features.

Mangools

G2 Rating: 4.6 out of 5

Mangools combines five powerful SEO tools into one platform, including KWFinder for keyword research and LinkMiner for backlink tracking. It’s a strong alternative for users seeking simplicity and efficiency.

Users commend Mangools for its ease of use and affordability. Its intuitive design helps users perform SEO tasks without a steep learning curve, making it accessible even to beginners.

Starting at $29/month, Mangools offers cost-effective pricing, making it an attractive option for those needing essential SEO tools. It’s a great choice for small businesses and individual marketers.

Mangools Vs. Moz Pro:

Mangools is ideal for beginners and small businesses looking for an affordable SEO toolset. Its user-friendly interface and focused toolset make it accessible for those new to SEO who want to quickly and easily manage their SEO tasks.

Moz Pro, with its more extensive features and learning resources, may be better suited for users looking to dive deeper into SEO. It offers more advanced tools and insights, making it ideal for those who need a comprehensive solution with a bit more complexity.

Raven Tools

G2 Rating: 4.3 out of 5

Raven Tools offers features such as keyword research, site audits, and backlink analysis, similar to Moz Pro. It also includes advanced reporting and social media management for a more integrated marketing approach.

Users praise Raven Tools for its robust reporting capabilities and ease of use. However, its backlink analysis may not be as detailed as Moz Pro’s, which is more focused on in-depth SEO insights.

Starting at $39/month, Raven Tools is more affordable for agencies and marketers needing comprehensive tools. It provides a good balance between cost and functionality.

Raven Tools Vs. Moz Pro:

Raven Tools is ideal for agencies and marketers who need versatile tools and detailed reports. Its advanced reporting capabilities make it particularly useful for managing multiple clients or campaigns.

Moz Pro, while also strong in reporting, is more focused on providing in-depth SEO insights. This makes it better for users who need a more SEO-centric tool with a strong community support system.

Serpstat

G2 Rating: 4.4 out of 5

Serpstat is an all-in-one SEO platform offering keyword research, site audits, rank tracking, and competitor analysis. Its “Tree View” helps users optimize site structure, making it a strong alternative to Moz Pro.

Users appreciate Serpstat for its comprehensive data and ease of use. However, some find it less straightforward than Moz Pro, which is more linear in its approach and easier for beginners to navigate.

Starting at $59/month, Serpstat is slightly more expensive but offers additional features that may justify the cost. It’s a good option for users who need advanced tools for detailed SEO analysis.

Serpstat Vs. Moz Pro:

Serpstat provides advanced tools for users looking to perform detailed SEO analysis and competitor research. Its extensive features make it ideal for those who need comprehensive insights into their website’s performance.

Moz Pro, with its focus on ease of use and community resources, might be better for users who want a straightforward SEO tool. It’s particularly appealing to those who prefer a simpler, more guided approach to SEO.

SpyFu

G2 Rating: 4.2 out of 5

SpyFu is a competitive intelligence tool that uncovers competitors’ profitable keywords and ad strategies. It’s a compelling alternative to Moz Pro for those focusing on data-driven marketing and competitive analysis.

Users commend SpyFu for its detailed competitor insights, especially in PPC and keyword performance. However, it may not offer as comprehensive SEO tools as Moz Pro, which provides a broader range of SEO functionalities.

Starting at $39/month, SpyFu is an affordable option for those focused on competitor analysis. It’s particularly valuable for users who want to refine their own marketing strategies based on competitive data.

SpyFu Vs. Moz Pro:

SpyFu is best for users prioritizing competitive intelligence and PPC strategies. Its focus on uncovering profitable keywords and ad strategies makes it a powerful tool for marketers looking to outmaneuver their competition.

Moz Pro, on the other hand, provides a more general set of SEO tools. It’s better suited for users needing an all-encompassing SEO solution with a broader range of features and community support.

Majestic

G2 Rating: 4.5 out of 5

Majestic is a specialized SEO tool focused on backlink analysis. It offers detailed insights through Trust Flow and Citation Flow metrics, making it a unique alternative to Moz Pro.

Users praise Majestic for its precise backlink data, but some find the interface less intuitive compared to Moz Pro. This makes it more challenging for beginners who are new to SEO.

Starting at $49.99/month, Majestic offers specialized tools for advanced backlink analysis. It’s ideal for users who need detailed insights into link-building strategies.

Majestic Vs. Moz Pro:

Majestic is ideal for users needing detailed backlink analysis, offering deep insights into link quality and influence. It’s particularly useful for those who focus heavily on link-building as part of their SEO strategy.

Moz Pro provides a broader range of SEO tools, making it better for those needing a comprehensive solution. It’s a great choice for users who want an all-in-one platform with more diverse SEO capabilities.

CognitiveSEO

G2 Rating: 4.4 out of 5

CognitiveSEO offers advanced SEO tools with in-depth analysis and actionable insights. It includes unique features like the Unnatural Link Detection tool, making it a powerful alternative to Moz Pro.

Users often praise CognitiveSEO for its detailed analysis but note that the interface can be overwhelming for beginners. It’s better suited for experienced users who need comprehensive SEO data.

Starting at $129.99/month, CognitiveSEO offers advanced features that justify its higher cost compared to Moz Pro. It’s particularly valuable for users who need detailed SEO insights and advanced link management.

CognitiveSEO Vs. Moz Pro:

CognitiveSEO is ideal for users needing advanced SEO analysis and backlink management. Its powerful tools make it perfect for professionals looking for in-depth insights and detailed data.

Moz Pro, with its easier interface, might be better for users wanting a balance of functionality and accessibility. It offers comprehensive SEO features while remaining user-friendly for those who prefer a simpler approach.

Ubersuggest

G2 Rating: 4.3 out of 5

Ubersuggest is a user-friendly SEO tool offering essential features like keyword research, domain overview, and SEO audits. It’s a simpler and more affordable alternative to Moz Pro.

Users praise Ubersuggest for its affordability and ease of use. However, it may lack the depth of data and advanced features provided by Moz Pro, making it better suited for basic SEO needs.

Starting at $12/month, Ubersuggest is a budget-friendly choice for those needing basic SEO tools. It’s particularly appealing to small businesses and beginners looking for an accessible platform.

Ubersuggest Vs. Moz Pro:

Ubersuggest is excellent for beginners and small businesses looking for an affordable, easy-to-use SEO tool. Its simplicity and low cost make it accessible for those new to SEO who need straightforward tools.

Moz Pro offers more advanced features and a robust set of tools that may appeal to users with more extensive SEO needs. It’s ideal for those who require a more comprehensive solution with deeper insights and community support.

Still Considering Moz Pro?

If you're in the market for an SEO tool that combines comprehensive features like keyword research, site audits, and link building, Moz Pro is a strong contender. Its intuitive interface and extensive learning resources make it an excellent choice for both businesses and SEO professionals. 

However, it’s important to choose a tool that fits your specific needs and goals. Explore Moz Pro today to see if it’s the right solution to enhance your online visibility and improve your search rankings.

Looking for help to get started with SEO tools?

Navigating SEO tools doesn’t have to be a solo journey. If you’re uncertain about which tool to choose or need expert guidance, the MADX team is here to help. We offer a range of services tailored to your needs, from site audits and keyword research to content optimization and link-building strategies. 

Let’s work together to find the best approach for your business and take your SEO strategy to the next level.