15 Best Content Marketing Agencies to Elevate Your Brand in 2024
Marketing today is almost impossible without content.
Content drives visibility and brand awareness. Without creating content for the many channels your target audience uses, your brand will fail to gain attention and convert this audience into customers.
Instead of trying different approaches, strategies, and campaigns, many businesses opt to work with content marketing agencies. But how do you choose the right one for your business?
As a content marketing agency, we know who the best in the business is, and we’ll share that list with you.
What We'll Cover:
What is a Content Marketing Agency?
A content marketing agency is a consulting firm that drives your content marketing strategy. Their primary function is to
- Learn about your business
- Provide a content strategy that will help you achieve your desired goals
- Work on the content to publish on your blog, social media, or other platforms
A content marketing agency differs from an in-house team in that they work with multiple clients. They generally have a high level of experience and bring tried-and-tested approaches that deliver increased visibility, engagement, leads and revenue.
Another benefit to working with an agency is that they have a lot of different experts on their team, so the advice you get is more targeted and focused.
Top 15 Content Marketing Agencies
While selecting these top content marketing agencies, we considered many factors, including the industry, their years of experience, and their clients.
Let’s explore each one in detail.
#1 MADX Digital
As a full-service SEO agency, we help clients of all sizes drive traffic and engagement with laser-focused content marketing. We don’t just create content; we understand your business, the competitive landscape you operate in, the existing content you have on your site, and other important factors before we create a content marketing strategy to help you achieve your goals.
Our team of experts can help you create content for blogs, emails, landing pages, ebooks, etc.
Here’s how we helped Postalytics increase their organic traffic by 28 times in under a year.
Niche/Industries: SaaS, Technology, Software
Best for: SaaS companies looking to create product-led premium SEO content
Headquartered in: London, UK
Clients: VEED.io, Postalytics, Kurve, Longvadon, MoonPay
#2 NP Digital
NP Digital is an end-to-end global digital marketing agency that offers professional content marketing services and other services such as data analytics, SEO, influencer marketing, etc. The agency has a big team with employees around the world who serve different clients.
They focus on providing a package deal with content marketing services so they can help their clients better by focusing on other factors like technical, on-page, off-page, local SEO, etc.
Niche/Industries: Generalists. Industry of all sizes and sectors.
Best for: Small to medium-sized businesses
Headquartered in: California, USA
Clients: Adobe, Ascent, CNN, Lantern, WesternUnion
#3 WebFX
WebFX is one of the best content marketing agencies in the USA, offering multiple content marketing strategies and formats to their audience. You can get a custom strategy based on your business, niche, audience, and goals.
They have industry-specific writers and editors that can create relevant and actionable content for your audience.
Their team can also help you create videos, infographics, and other interactive content for your social media marketing efforts.
Niche/Industries: Generalists. Industry of all sizes and sectors.
Best for: Businesses who want to outsource the entire content marketing domain
Headquartered in: Pennsylvania, USA
Clients: Subway, Verizon, Wrangler, Peapod, Stanley Security
#4 Siege Media
Siege Media is a content marketing company that aims to create content that lets your business rank and grow. It provides all the services you need, including strategy, copy, design, UX and link-building. They provide an end-to-end experience so they can focus on each variable that sets your business up for content marketing success.
They also help you create design assets to supplement your content. Additionally, they can provide you with site-wide recommendations related to SEO and UX to improve customer experience and rankings.
Niche/Industries: B2C including ecommerce, SaaS
Best for: Consumer-centric businesses that have a specific set of content needs
Headquartered in: Texas, USA
Clients: Zendesk, Secureframe, Embroker, Statrys, Instacart, Zola
#5 Atrium Digital
Atrium Digital is one of the best content marketing companies based in Canada. It specializes in visual and video content that engages audiences and brings results. It can help you solve a lot of different content needs, like content for Facebook, LinkedIn, YouTube, Instagram reels, etc.
They focus on creating micro-targeted content that helps deliver custom content to different audiences based on their needs. This focus helps them create better content.
Niche/Industries: Companies based in Canada
Best for: Businesses that require content for different social platforms in addition to blog content
Headquartered in: Edmonton, Canada
Clients: Canadian Western Bank, The Canadian Brewhouse, Calmont Group, Alberta Innovates
#6 Fractl
Fractl categorizes content into two categories: rank-worthy content and link-worthy content. They follow different processes to create both these types of content, and they focus on research-heavy content. Their research has been shared in some of the leading market resources, top publications, scientific journals, and esteemed conferences around the world.
They explain their process in-depth on their content development page so you can check it out and determine if it suits your requirements.
Niche/Industries: Generalists. Industry of all sizes and sectors.
Best for: Businesses requiring only content development services for research-heavy content
Headquartered in: Florida, USA
Clients: Avvo, Indeed, Discover, Paychex, Porch, Fanatics, Care.com
#7 HawkSEM
HawkSEM helps you create all kinds of content across the conversion funnel, including;
- Blogs
- Infographics
- Landing pages
- Videos for education
- Webinars
- White papers and quizzes for the consideration stage
- Demos and case studies for conversion
Their team can help you set up everything from planning to deployment, so you don’t have to worry about hiring an extensive team.
Niche/Industries: Ecommerce, SaaS, Finance, Healthcare, Education
Best for: Businesses requiring help with different content types
Headquartered in: California, USA
Clients: Verizon, Microsoft, Directv, Datadog, Opportune, Easly
#8 Single Grain
The story behind how Single Grain became successful and popular is one not to miss out on. Entrepreneur and marketing guru Eric Siu bought the company for $2, which used to be a failing SEO agency.
After many hurdles and setbacks, they turned around the company and made it profitable. They offer content creation services for blogs, ebooks, landing pages, case studies, email campaigns, infographics, newsletters, and website content.
Niche/Industries: Generalists. Industry of all sizes and sectors.
Best for: Companies looking for conversion-driven content marketing
Headquartered in: California, USA
Clients: Airbnb, Amazon, Uber, Random House, KitchenAid, TurboTax
#9 Column Five
Column Five describes itself as a creative content agency that can help you with all things design. They help you create meaningful content that uses storytelling to communicate your brand’s essence, values, and unique positioning.
They can create design assets and visual designs like motion graphics, infographics, data visualizations, social media, videos, etc. One big benefit of this is that you can portray a cohesive visual identity across all platforms.
Niche/Industries: Real Estate, Healthcare, Education, Financial Services, Technology, Consumer Goods
Best for: Companies looking for data and content visualization
Headquartered in: California, USA
Clients: Spotify, LinkedIn, Avalere Health, Realtor.com, Deloitte, Cornell University
#10 Brafton
Brafton pulls together content, strategy, and distribution teams to ensure each client meets their end-to-end requirements. The team carefully plans and executes each stage of the marketing campaign so you get the results you need. They help you create content for different formats like ebooks, whitepapers, blogs, videos, animations, newsletters, emails, etc.
They also help you with design creation for your website or graphics.
Niche/Industries: Healthcare, Education, Financial Services, Technology
Best for: Businesses looking for full-service, high-volume content needs
Headquartered in: Massachusetts, USA
Clients: Webex, ViewSonic, Quench, MoEngage, AppDirect, Stanford University
#11 Grow & Convert
Grow & Content describes itself as a content agency that helps you achieve a wide variety of goals, such as high ranking, more visibility, a greater number of leads generated, more free trial sign-ups, etc. They follow a four-step process that focuses on chasing high-converting topics, interviewing the client’s employees to inform articles, paid ads and link-building, and tracking conversions.
They have worked with many companies and have an experienced and knowledgeable team.
Niche/Industries: B2B, B2C, SaaS, Ecommerce
Best for: Businesses looking for full-service content needs
Headquartered in: California, USA
Clients: Smartlook, Rainforest, Leadfeeder, Pilot, ProductLed, Timetastic
#12 SmartBug
SmartBug helps you create valuable and relevant content that attracts, engages, and resonates with your audience. They have a defined process their team follows to consistently manage every part of your content strategy and deliver results. As they are a full-service agency, you can hire this agency for all your marketing needs.
The agency has also won many awards for their exemplary work.
Niche/Industries: SaaS, Finance, Healthcare, Manufacturing, Nonprofits, Education
Best for: Businesses looking for full-service content needs
Headquartered in: California, USA
Clients: Invigor8, Global Tax Network, MW Components, TestMonitor, Ashling Partners
#13 Blue Corona
Blue Corona helps businesses tell their stories and attract customers through sales-driven content marketing strategies. They understand that content marketing is not what it used to be years ago. With customer preferences changing and people requiring more educational and valuable content, this agency helps you create that content.
They also help you create content for different formats like ebooks, case studies, whitepapers, etc.
Niche/Industries: Local Businesses like painters, contractors, home builders, movers, etc.
Best for: Small-scale businesses looking for local customers
Headquartered in: Maryland, USA
Clients: Arctic Air Conditioning, Blind & Sons, American Vintage Home
#14 Animalz
One of the leading content marketing agencies, Animalz helps firms of all sizes to create content that grows and scales business. They are also well known for their thought leadership content, and they have introduced a lot of different concepts like “movement first content” that could be helpful to companies trying to develop a content strategy.
They can help you with content strategy, creation, distribution, and promotion so you can outsource the entire content domain.
Niche/Industries: Companies of all sizes and sectors.
Best for: Businesses looking for end-to-end content services
Headquartered in: New York, USA
Clients: Google, Airtable, Amazon, Zendesk, Appcues, ProfitWell, Zuora
#15 Codeless
Codeless is a content marketing agency that aims to craft bespoke content strategies that help companies drive traffic, leads, and revenue. They have a team of writers, SEO professionals, marketers, and copy editors who are well-versed in their respective fields.
This agency can help you create long-form content and landing pages if required. They can handle high production volumes, as demonstrated by many of their case studies.
Niche/Industries: SaaS and service firms
Best for: Businesses looking for large-volume, blog/landing page content
Headquartered in: Colorado, USA
Clients: Miro, Monday.com, Robinhood, Loomly, EarlyBird, BetterUp
What Should You Look for in a Content Marketing Agency?
We don’t believe in the term “best” content marketing agency. What’s great for one business may not be for others. So, to help you make the right decision, we have listed all the factors you should look for in a content marketing agency. Let’s explore them in detail.
Industry Expertise and Specialization
“Have you worked with a company like ours?” This is one of the most often asked questions of content agencies because an agency that has strategists and creators with experience in your niche is always a plus.
They not only know about your industry well but also what works and what doesn’t. For example, an agency like MADX, which works exclusively on SaaS SEO, can produce great results for SaaS companies because our team is well-acquainted with SaaS-related knowledge like different pricing models, how to attract freemium users, whether to focus on TOFU or BOFU, etc.
Proven Track Record and Case Studies
Is the agency experience? Do they have any case studies that support their claims? To check this, you should head to the company’s website and see the testimonials they have received, the companies they have worked for, and the success stories they have published.
Also, check if their case studies show some real statistics of the results they have brought. For example, we often show before-and-after results in our case studies to make them more credible.
Here’s one case study on Longvadon that you can check out.
Customized Strategies and Flexibility
Not every client would have the same requirements. While some might want to focus on long-form content, others might want to experiment with video marketing. Your chosen agency should be open to customizations. This flexibility ensures you can adopt strategies that suit your niche, audience, and goals.
Flexibility also means that with evolving market conditions or other variables that impact your business, you can remain flexible with your content strategies. For example, if your competitor has forayed into video marketing and is gaining a lot of success, you might want to ask your agency to experiment with this format.
Content Quality and Creativity
Gone are the days when you could publish a few mediocre articles on your site and expect to get attention. With so many competitors in every niche, you need high-quality, creative content that attracts and engages visitors. Not only this, you need proper CTA placements, product-led content if you are into SaaS or technology, and a good content pillar strategy to keep bringing more visitors to your blog.
To check if your agency can do this, you can go to their blogs and skim through some articles. The content they have published will give you an idea of the kind of content quality and creativity you will get by partnering with this agency.
Distribution and Promotion Strategies
Content growth marketing agencies need to distribute content across various channels for maximum reach. This could mean building links for your articles, posting them on various social channels or communities, creating newsletters to enhance the reach, etc.
Before finalizing an agency, you should ask them about their various distribution and promotion strategies and how they would customize and adopt them for your business.
Understanding of SEO Best Practices
A great content piece will not get the deserved attention and engagement if proper SEO practices are not followed. These practices could include keyword research, focusing on meta titles and descriptions, optimizing images, conducting site-wide audits, etc.
While you may want to pair up with an agency that only provides content creation services, we’d advise you to opt instead to work with an agency that provides full-service SEO services. This way, you can not only create quality content but also make it reach a large number of people.
Read this guide on finding the right SEO consultant for your business.
Analytics and Measurement Capabilities
Your content marketing agency should be able to provide you with data-backed results, which is only possible if you have set certain KPIs in place. The agency should also have a process for how they would be measuring the results achieved from this collaboration. They would also use certain tools to analyze and present data to you.
All of this could be cleared in the first introductory meeting, where you can ask them to provide examples of how they carried out data analytics for their previous clients.
Collaborative Approach and Communication
There's nothing worse than partnering with an agency and dealing with miscommunications, delays in replies, or little to no communication.
The best agencies always focus on having regular updates, progress reports, and collaborative brainstorming sessions. In other words, they involve them in the content creation process, which results in better results.
Elevate Your Brand with the Experts
Content marketing is the way forward in a market that is filled with a lot of competitors and advertising noise. The search for a good content marketing agency could be challenging, but with this list, you’re all sorted.
You now know how to select the right agency for your business and what questions you need to ask before you make a decision. While this might take a little time initially, a good partnership will benefit you in many ways.
If you need content marketing advice, get in touch with MADX, the premier choice for comprehensive content marketing strategies. Let’s set up a personalized content marketing consultation and elevate your strategy to the next level.
