Are you struggling to find the right marketing agency for your company?
The search for good representation can sometimes be frustrating. Different marketing jargon and trends marketers throw around casually can be a perfect reason for a headache.
And the real question is, what marketing agency can you trust to deliver exceptional work?
Worry not! As a top-rated SaaS SEO agency, we understand content marketing and how you can make an informed decision when choosing your marketing support.
Let us take you through the list of best marketing agencies and how to pick the correct one.
What we’ll cover:
What is B2B Content Marketing?
Before we dive into the list, let’s quickly
B2B content marketing involves producing and distributing content to attract, engage, and convert more leads. It also helps retain customers.
B2B content isn’t limited to blogs or ebooks. It now involves various types of content, such as emails, social media posts, podcasts & webinars, and other virtual events.
Wondering if B2B content marketing brings results?
Take a look at these statistics:
- 41% of B2B buyers consume three to five pieces of content before engaging with a salesperson.
- While content marketing costs 62% less than traditional marketing, it generates approximately three times as many leads as traditional marketing.
What is a B2B Content Marketing Agency?
A B2B content marketing agency works with your business to create a content strategy and deploy it to garner leads and conversions. They have a team of strategists, writers, and editors that take care of all your content needs from start to finish.
Their daily responsibilities include conducting keyword research, developing content plans and calendars, writing copies, creating graphics, and monitoring and improving the results.
To do this, they have expertise in SEO, content performance indicators, digital marketing & keyword research, CMS, analytics, and reporting.
Why hire a B2B Content Marketing Agency?
There are five key reasons why you should hire a B2B content marketing agency:
- You won’t need to hire an entire team for content marketing which can be costly.
- Failed content campaigns can take up a lot of your time and money. A content marketing agency has a lot of experience and skills, which helps them devise successful campaigns that hit the nail on target.
- ROI is higher if you choose the right agency
- These agencies keep up with the fast-changing trends, so you don’t have to.
- They offer out-of-the-box creativity as their day-to-day business involves content marketing.
How to choose a B2B Content Marketing Agency?
As content marketing gives you results in the long term, you want to be careful in selecting the right kind of content marketing agency. Here’s a checklist you can use as a guide:
- B2B Niche and Experience:
You should check if the agency has experience working for the B2B sector and the kinds of niches they have worked on.
- Reviews and Feedback:
Do they showcase their previous clients’ feedback? If they don’t, you might want to avoid those agencies.
How long have they been working in the field? With more experience comes better strategies and results.
- Their process:
While some agencies will do a minimum of keyword research and content writing, some will dig deep and follow robust strategic frameworks that are proven to bring results.
- Domain expertise
You might want to check if the agency has expertise in the domain you’re in.
- Service offerings
Many agencies will provide different offerings such as keyword research, content writing, content promotion, SEO optimization, etc. Make sure that the agency you select offers everything you require.
- Culture fit
Are they flexible? Do they communicate quickly and effectively? Do they own up to their mistakes? These are some things you can check.
Depending on your budget, you might choose between “affordable” or “premium” or somewhere in between.
Top 23 Content Marketing Agencies in 2023
Here’s a list of top content marketing agencies and the services they offer to their clients.
At MADX, we take an effective approach to content marketing. We don’t just focus on vanity metrics such as short-term traffic growth and rankings. We try to create strategies backed by research and experience that impact real business KPIs such as SQLs, paid accounts, and conversion rates.
The team at MADX also helps build custom SEO models to improve link building, impact conversions, and get long-term ROI. The content writing team creates articles with topical relevance and authority to deliver value to the reader.
This helps us achieve tangible results in just 90 days instead of two years.
Services: Link building, full-service SEO, SEO coaching
Jellyfish is a digital transformation agency that also provides content marketing services. The team at Jellyfish helps you create a content strategy and streamline publication workflows so you can attract the right kind of audience across various digital platforms.
They serve both B2B and B2C clients. The agency has also operated as a Google training partner and technology reseller for many years, leading them to create training seminars, marketing workshops, and courses to help equip clients to be a step ahead of the competition.
Services: SEO, Content Marketing, Strategy, Branding, Analytics
3. Velocity Partners
Velocity Partners aims to help their clients build better B2B brands, performance marketing programs, and content strategies that accelerate pipelines and get quality leads. They focus on four main areas: strategy, content, data, and digital.
Their home page discusses three main aspects: meaning, metrics, and mojo. This means that they help you build relevant content along with well-tuned analytics and metrics that you can measure consistently. The “mojo” talks about confidence, attitude, and passion that sends an important signal to your customers about your authority and expertise.
Services: Content Marketing, Branding & Design, Web Development, Marketing Strategy & Positioning
4. Bray Leino
Bray Leino caters to B2B and B2C companies and has an experience in this industry of over 40 years. It has partnered with a US-based agency named The MX Group to cater to customers around the globe.
They have a vibrant mix of planners, creatives, technologists, and digital experts on their team. They offer a wide range of services and majorly work with B2B clients that require specialized campaigns or an integrated approach to marketing campaigns.
Some clients they have worked with are Barilla, Burts, Tefal, and Olam.
Services: Direct Marketing, Content Marketing, PR, Brand Identity, Strategy & Consulting
Earnest is a B2B marketing agency that offers its clients a full range of services, from strategy to content and branding. They promise to create content programs that not only delight audiences but start valuable conversations between prospective customers and sales teams.
Their content process is broken down into four stages: immersion (getting key details like business and marketing objectives), insight gathering (discovery process that includes audience mapping and competitor research), content strategy (how to create, distribute, and amplify content), and content creation (with SEO optimization and keywords)
Services: Content Marketing, Strategy, Brand Management, Demand Generation, Website & UX Design
6. The MX Group
A full-service digital marketing agency, The MX Group, offers its B2B clients many years of expertise and experience. They have over 160 employees, and their B2B marketing team consists of marketing strategists, business analysts, graphic designers, data specialists, programmers, and sales operation experts.
When it comes to content marketing, they have created four main pillars that guide the entire process. These are content strategy (brand strategy, personas, positioning, etc.), creative (direct mail, interactive content, event marketing, etc.), digital (digital marketing, search engine marketing, conversion optimization, etc.), and demand (lead management, marketing automation, data & analytics, etc.)
Services: Strategy, Content Marketing, Event Marketing, Web Design & Development, Marketing Automation
7. Viral Nation
Viral Nation is a B2B marketing agency that offers its clients a full range of services. They also offer certain platform & tech services, such as end-to-end campaign and talent management platform. The agency is guided by three core values: innovation, connection, and drive.
Their research expertise and ability to connect the dots between audiences and brands make it one of the world's best B2B marketing agencies. They are also famous for some of its influencer marketing campaigns which have gone on to win great engagement and recognition.
Services: Influencer Marketing, Paid & Performance Media, Creative & Content, Blockchain
8. Bader Rutter
A full-service marketing agency, Bader Rutter, follows three core beliefs: know the business, honor the audiences, and keep the promises. They cater to clients in different sectors like food & beverages, pet care, agriculture, B2C, and B2B firms. While they cater to all these segments, some of their best work is in the agriculture industry, including B2B Agri brands.
Their team comprises 245 professionals with expertise in creating design-heavy campaigns and shaping brand identities. Some of their clients are Corteva, Pioneer, Zoetis, and McCain.
Services: Content Marketing, Consulting, Advertising, PR, Analytics & Design
9. Bop Design
Bop Design understands that B2B marketing is a lot different than B2C, and thus they use unique B2B tactics that generate and nurture ideal leads and clients. They cater to specific industries such as software, consulting, technology, biotech, healthcare, accounting, engineering, and industrial.
The team also helps you publish content to the right marketing channels so you can get the best inbound leads. They have also showcased their “Before + After” work on their website, which showcases B2B branding and website redesigns. You can also check out their content revisions over there.
Services: Content Marketing, Branding, Website Design
Based in San Francisco, Clay is a B2B marketing agency that helps create transformative digital experiences, websites, and brands. They have a team of strategists that apply behavioral science to customer experience to create digital experiences and understand the target audience. This attracts the right kind of qualified leads and increases conversions.
They have also bagged some big clients like Slack and Facebook when it comes to designing award-winning websites. When it comes to content marketing, they provide content for videos, copies, and other graphics.
Services: Strategy, Content Marketing, Design & Development
11. Disruptive Advertising
Disruptive Advertising offers content marketing as one of its services. They have worked with thousands of clients, and it also claims to be one of the most reviewed marketing agencies across all review platforms.
The team has worked over the last few years to refine its internal processes to create high-quality content for clients that achieve profitable results effectively. They also aim to provide results that can be measured and tracked with the help of KPIs and other metrics.
Services: Paid Marketing, Content Marketing, Lifecycle Marketing, Website Optimization, SEO
12. Expandi Group
A B2B content marketing agency based in London, Expandi Group, helps your business with effective marketing strategies that increase sales. Their marketing strategies are created with a focus on increasing the client’s ROI and coming up with innovative digital solutions and sales programs.
They have also introduced the concept of performance marketing which enables clients to pay depending on the results the agency has acquired. Some of their clients include HP, IBM, Kaspersky, and Micro Focus.
Services: Demand Generation, Co-marketing, Content Marketing, Account Based Advertising
13. Hinge Marketing
Founded in 2002, Hinge Marketing calls itself the leading research-based and branding marketing firm. While they provide B2B marketing services, they also take on dedicated research projects and provide digital marketing education through online courses.
They have a team of over 40 senior-level strategists, marketers, writers, researchers, designers, and developers. Their team has expertise in creating high-growth strategies.
They have also showcased the work they have done, and they have a detailed introduction of all their team members on the website so you can get in touch with any of them directly for specific queries.
Services: Research, Design, Strategy, Content Marketing, Branding, Website
Ironpaper builds special demand generation and ABM campaigns that convey a clear value proposition and converts ideal buyers. They also measure ROI and other important metrics that show the real picture of content marketing effectiveness.
The team will help you create a content strategy along with a deployment plan that will drive better lead acquisition, education, engagement, and action throughout the customer sales journey. They also have a documented content methodology that explains how the team researches, analyzes, optimizes, and creates content.
Services: Content Marketing, Lead Generation, ABM, Website
Merkle provides the entire gamut of marketing services for its B2B customers. They focus on conducting extensive research and analysis to come up with experiences that are personal, predictive, and backed by insights.
They also analyze your first-party data along with their proprietary data and tools to anticipate buyer needs and how you can design campaigns to meet those needs. They also leverage innovative technologies like artificial intelligence, integrated experience clouds, and next-best-action tools.
Some of their clients include Cisco, Fujifilm, Intuit, and Snowflake.
Services: SEO, Content Marketing, PR, Marketing Automation, Demand Generation, Events, Analytics
Moburst helps you become the category leader in your niche, and it is best for B2B industries that are looking for intensive, mobile-focused, and multi-platform marketing techniques. They have experience optimizing over 600 products.
When it comes to creative and content services, they help you with campaign concept & design, video production, social media management, and app store creatives. They also have a network of over 400 TikTok and reel creators that you can use for your user-generated content (UGC)
Services: Product Development, Content Marketing, Strategy
Mower is one of the B2B content marketing agencies that uses strategy, innovation, creativity, and human understanding to build brands. Not only B2B marketing but they also help in advertising and PR.
The agency is guided by the “Brand as Friend” philosophy. They believe that a gut feeling or emotion is at the bottom of every purchasing decision. A reason why they try to position your brand to consumers in a positive light is to impact their purchasing decisions.
The team caters to many industries and is known to provide strategic marketing to B2B clients and others.
Services: Integrated Marketing Communications, PR, Strategic Consulting
18. Social SEO
Social SEO helps you 10X your business by driving more leads and sales. They have a team that comprises content strategists, writers, editors, PR experts, media relations strategists, and designers.
The team helps you create and promote a number of content formats across different platforms. They also make sure that the content is created for humans first and then for search engines. This ensures that your content is shown in the right place for the right user at the right time.
Their client list includes Jaguar, Land Rover, Cadillac, and Beverly Center.
Services: Paid Media, SEO, Branding, Content Marketing, Creative
Sociallyin caters to a specific niche in content marketing — social media marketing. When it comes to social media, they will help you create a strategy, produce different types of content, manage your communities, cater to social media advertising, leverage the power of influencer marketing, and much more.
Their strategies are backed by data, and they promise to deliver results based on what will work for your business. Some of their clients are A3C, Toyota, and Moe’s Original.
Services: Social Media Management
With a strong message, “You’re going to need a bigger sales team,” Squaredot specifically caters to B2B technology agencies. They help you create a strong brand positioning, go-to-market strategy, identity update, content, and ABM program.
While it does cater to companies around the world, it makes a special mention of Irish companies on its website, so if you’re a technology company based in Ireland, you may want to try this agency.
When it comes to content marketing, they offer strategy, email marketing, content production, branding, campaigns, and promotion services.
Services: Content Marketing, ABM, Positioning, Branding, Strategy
21. The Crocodile
The Crocodile calls itself a customer experience agency that also offers B2B content marketing as one of its services. They also have partnerships with various platforms like Google and HubSpot, so they offer services like web app development, automation, SEO, and CRM.
They focus on five main components: data, brand building, digital ecosystem, sales activation, and MarTech. If you’re looking for personalized cross-channel experiences and strategic B2B campaign services, The Crocodile also offers that as it works as B2B Adobe Experience Cloud Partner.
Services: Content Marketing, Advertising, Strategy, UX Design, Customer Experience, Marketing Automation
Cleverly operates in the selected niche of LinkedIn marketing. As LinkedIn is one of the most important platforms for the B2B industry, you can use this agency's help to generate qualified leads and improve conversions.
They have worked for over 5000 clients and strategized for over 1000 campaigns, so they know the in-and-out of how LinkedIn works and which strategies bring in the best results.
Services: LinkedIn Management (White label lead generation, LinkedIn targeting, outreach messages, automated funnels, etc.)
23. Horizen Capital
Their work is guided by four core values: integrity, autonomy, commitment, and continuous development. Some of the companies they have worked with are Contentfy, LongTailPro, and Green Digital.
Services: Growth Consulting, Financial Due Diligence, M&A, Advisory
Ready to work with a B2B Content Marketing Agency?
The search for B2B content marketing agencies can make you lose your brains. But you no longer have to. Go through this list again and shortlist the ones that appeal to you the most depending on your budget, requirement, and case studies on their websites.
We are biased, but we think MADX can be your ultimate B2B content marketing agency that not only takes the time to understand your business but also mixes scientific data with creativity to bring amazing results.
Don’t believe us?
Check out the results we have achieved for our clients: