Performance Peak: SEO Analytics and Tracking
Track, analyze, and excel with our performance-focused SEO. We continuously monitor and refine our strategies to keep you ahead in the digital race.
Join our fast-growing clients
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Constantly delivering value above and beyond high quality execution.
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How Our B2B SEO Process Works
Technical SEO
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, which bolsters your site's ranking and enhances the digital footprint of your business
Content Marketing
We deliver data-backed content marketing that amplifies your site’s performance. With relevant, SEO-optimized content, we build trust, capture interest, and convert traffic into customers, reinforcing your digital authority.
Link Building
We execute strategic link-building campaigns to fortify your website's authority. By securing high-quality, relevant backlinks, we enhance your site's credibility in search engines, drive organic traffic, and solidify your business's position in the competitive online landscape.
Digital PR
Our digital PR strategies secure authoritative links and brand mentions from relevant media outlets, bloggers, influencers, forums and social media platforms, which improve your rankings in search engines and AI platforms, build brand awareness and grow online visibility.
Generative Engine Optimization
We combine Generative Engine Optimization with effective SEO methods to increase your brand’s visibility in AI-generated search results. Through a combination of content optimization, brand building and technical SEO, we get your website ready for the future of search.
How We Track and Enhance SEO Performance Continuously
Establishing Performance Metrics & SEO Goals
We begin by defining clear performance metrics and setting specific SEO goals aligned with your business objectives. This step involves identifying key performance indicators (KPIs) such as traffic, rankings, engagement rates, and conversion metrics. Establishing these metrics upfront ensures that our SEO efforts are focused and measurable, allowing for effective tracking of performance over time.
Comprehensive Website Audit & Tracking Setup
A thorough website audit is conducted to assess current performance and identify areas for improvement. We also set up advanced tracking tools and analytics software on your website. This setup is crucial for accurately measuring SEO performance, providing real-time data on user behavior, traffic sources, and engagement.
Keyword Performance Analysis & Optimization
We conduct in-depth keyword performance analysis to understand how your target keywords are driving traffic and conversions. Based on this analysis, we optimize your content and SEO strategies to focus on the most effective keywords, enhancing overall site performance and search engine rankings.
Data-Driven Content Strategy for Enhanced Engagement
Our content strategy is informed by performance data to ensure maximum engagement and effectiveness. We create and optimize content based on what resonates with your audience, leveraging insights from performance tracking to produce material that attracts and retains users, thereby improving key SEO metrics.
On-Page Optimization for Improved User Experience
We fine-tune on-page SEO elements, including meta tags, headers, and images, to improve user experience and site performance. Enhancements in website design, load speed, and mobile responsiveness are also made, all of which are crucial factors in SEO and overall site performance.
Ongoing Performance Monitoring & Analysis
Continuous monitoring and analysis of SEO performance are vital. We utilize analytics tools to track progress against established KPIs, providing insights into what's working and what needs adjustment. This ongoing evaluation is key to refining our SEO strategies and ensuring sustained performance improvements.
Regular Reporting & Strategic Recommendations
Regular, detailed reporting on SEO performance is provided, offering insights into traffic growth, keyword rankings, user engagement, and conversion rates. These reports help in understanding the impact of our SEO efforts and guide strategic decisions for further optimization and improved performance.
Collaborating Seamlessly With Your Team
Slack Connect for 24/7 Support
You'll be able to access all your data, reports & project management tools via Slack
Transparent Management
Monthly Reporting
SEO for Every Startup Stage
Seed
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Series A+
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Enterprise
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Why businesses love MADX
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
How we've helped brands grow
How we 28x'd Postalytics organic site traffic in less than a year
Postalytics is revolutionary direct mail automation software. Working with MADX, Postalytics organic traffic skyrocketed within the first 12 months, generating significantly more MQLs and SQLs.
How Good Annotations went from 0 to 300+ backlinks with only a 90 day project
Good Annotation attracted 365,000 page views and 5,000 email signups as a result of the initial 12 weeks of working with MADX. Email signups, leads, and paid customers are still pouring in today.
How Longvadon grew organic site traffic by 275% in a few short months
Longvadon's organic traffic soared after publishing MADX-developed content. In addition, this content helped Longavdon's customers connect with the brand and make future purchase decisions.
Frequently Asked Questions
What Is SEO Performance Tracking?
SEO performance tracking involves monitoring various metrics and indicators to evaluate the effectiveness of your SEO strategies. This includes tracking rankings, organic traffic, conversion rates, and other key performance indicators to understand the impact of your SEO efforts.
How Do We Track and Analyze SEO Performance?
We track and analyze SEO performance using tools like Google Analytics and Search Console. These tools provide insights into traffic patterns, keyword rankings, user behavior, and conversion metrics, enabling us to make data-driven decisions to optimize your SEO strategies.
What Metrics Are Important for SEO Performance Tracking?
Important metrics for SEO performance tracking include organic search traffic, keyword rankings, click-through rates, bounce rates, and conversion rates. These metrics help in assessing the reach, engagement, and effectiveness of your SEO tactics.
How Often Should SEO Performance Be Evaluated?
SEO performance should be evaluated regularly, ideally on a monthly basis, to ensure that your strategies are effectively contributing to your business goals. Regular analysis allows for timely adjustments in response to performance trends and search engine algorithm updates.
Can SEO Performance Tracking Improve ROI?
Yes, by tracking and analyzing SEO performance, we can identify areas of success and those needing improvement, leading to more effective strategies that improve ROI. Understanding which tactics yield the best results helps in allocating resources more efficiently.
How Does SEO Performance Tracking Influence Future Strategies?
SEO performance tracking provides valuable insights that influence future strategies. By understanding what works and what doesn't, you can refine and focus your SEO efforts on the most impactful areas, adapting your approach to changing market and search dynamics.
Is Technical SEO Performance Tracked Differently?
Technical SEO performance is tracked with a specific focus on website infrastructure and backend elements. Metrics like page load speed, crawl errors, and mobile usability are monitored to ensure that technical aspects of the site support and enhance overall SEO performance.
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