Funnel Focused: SEO for Every Customer Stage

Optimize every stage of your funnel with our SEO expertise. We guide users from initial discovery to final conversion, enhancing their journey at every step.


Join our fast-growing clients

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MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Optimize Sales Funnels for Maximum SEO Impact

Funnel Analysis & SEO Alignment

Our approach to funnel optimization begins with a thorough analysis of your existing sales funnel. We assess each stage – awareness, interest, decision, and action – to understand how SEO can be aligned with and enhance the customer journey. This step ensures that our SEO strategies effectively guide potential customers through the funnel, from initial discovery to final conversion.

Targeted Keyword Research for Each Funnel Stage

Keyword research is tailored to each stage of the sales funnel. We identify specific keywords that align with different customer mindsets, from broad informational searches at the awareness stage to more specific, intent-driven searches at the decision and action stages. This targeted approach ensures that content at each stage of the funnel is optimized to engage users effectively.

Content Strategy for Funnel Engagement

We develop a comprehensive content strategy that addresses each stage of the sales funnel. This involves creating a variety of content types – from educational blog posts for awareness to detailed product reviews for consideration and strong calls-to-action for the decision phase. The aim is to provide relevant and engaging content that moves users smoothly along the funnel.

On-Page SEO for Funnel Conversion Points

On-page SEO elements are optimized around key conversion points in your funnel. We ensure that landing pages, product pages, and other critical elements of your website are finely tuned with the right keywords, meta tags, and persuasive copy that encourage conversions at each funnel stage.

User Experience & Navigation Optimization

A seamless user experience and intuitive navigation are crucial for funnel optimization. We focus on making it easy for users to progress through your website, with clear pathways and calls-to-action guiding them from one stage of the funnel to the next, reducing friction and enhancing conversion rates.

Funnel Performance Tracking & SEO Refinement

We employ advanced analytics to track the performance of your SEO efforts across different stages of the sales funnel. By analyzing user behavior, conversion rates, and other key metrics, we identify areas for improvement and refine our SEO strategies to optimize the entire funnel more effectively.

Regular Reporting & Strategic Funnel Insights

Comprehensive reporting is provided, offering insights into how SEO is impacting your sales funnel. These reports highlight areas of success and those needing attention, allowing for data-driven decisions that continuously optimize the funnel for better performance and higher conversions.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What Is SEO for Funnel Optimization?

SEO for funnel optimization involves tailoring your SEO strategies to align with different stages of the customer journey or sales funnel. This approach ensures that potential customers find the most relevant and engaging content at each stage of their decision-making process, leading to higher conversion rates.

How Does SEO Affect Different Stages of the Sales Funnel?

SEO impacts various stages of the sales funnel by attracting users at the awareness stage with informational content, guiding them through the consideration stage with comparative and detailed content, and finally leading them to the decision stage with strong calls-to-action and persuasive content.

How Long Does It Take to See Results from SEO in Funnel Optimization?

The time frame to see results from SEO in funnel optimization can vary, but it typically takes a few months. Continuous effort and strategic content placement at different funnel stages are key to driving traffic and conversions.

Can Funnel Optimization Benefit All Types of Businesses?

Yes, businesses of all types can benefit from funnel optimization. Tailoring content and SEO strategies to suit the specific buying journey of your audience can enhance user engagement and conversions for both B2B and B2C businesses.

How Do We Measure the Effectiveness of SEO in Funnel Optimization?

The effectiveness of SEO in funnel optimization is measured by tracking metrics like traffic at different funnel stages, bounce rates, engagement rates, conversion rates, and overall ROI from SEO efforts.

Is Content Customization Important in SEO for Funnel Optimization?

Content customization is crucial in SEO for funnel optimization. Creating content that caters to the specific needs and questions of users at each stage of the funnel ensures a more effective and engaging user experience, leading to higher conversion rates.

How Often Should SEO Strategies Be Revised for Funnel Optimization?

SEO strategies for funnel optimization should be revised regularly, ideally every few months, to respond to changing user behavior, search trends, and performance metrics. This ongoing adjustment ensures that your SEO efforts remain effective and aligned with your sales funnel goals.