Data-Driven SEO: Uncover Actionable Insights

Harness the power of data with our analytical SEO approach. We delve into metrics and analytics to craft strategies that are both insightful and impactful.


Join our fast-growing clients

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  • postalytics company logo
  • parcel tracker company logo
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  • mashroom company logo
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  • ruttl company logo
  • briefpro company logo
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  • Kurve company logo
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MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

  • a computer and article icon to represent content marketing guide

    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Uncover Actionable Insights through SEO Analytics

Data-Driven Strategy Development & Objectives

Our SEO approach for data analysis starts with developing a strategy grounded in data-driven objectives. We establish clear goals by understanding your business needs and the insights you seek from your data. This process ensures our SEO efforts are aligned with extracting meaningful and actionable data to inform your business decisions.

Comprehensive Website and SEO Data Audit

A thorough audit of your website and existing SEO data is conducted to assess current performance and identify areas for improvement. We analyze traffic patterns, user behavior, conversion rates, and other key metrics. This audit provides a foundation for understanding how effectively your current SEO strategies are working and where data analysis can provide deeper insights.

Targeted Keyword Research for Enhanced Data Collection

We perform targeted keyword research with a focus on capturing valuable data. By identifying and optimizing for specific keywords, we aim to attract relevant traffic that provides meaningful insights through their interactions with your site. This approach is vital for collecting data that is both relevant and rich in insights.

Implementing Advanced Analytical Tools and Techniques

We utilize advanced analytics tools and techniques to gather and interpret SEO data. This includes setting up detailed tracking for user behavior, click-through rates, engagement metrics, and other vital data points. By leveraging these tools, we can gather comprehensive data to inform strategic decisions.

Content Strategy Based on Data Insights

Our content strategy is informed by data analysis. We use insights from your website data to create content that resonates with your audience and fulfills their search intent. This data-driven content strategy helps in attracting more qualified traffic and improving overall engagement on your site.

Ongoing Data Analysis for SEO Optimization

SEO is a continuous process of improvement. We regularly analyze the data collected from your SEO efforts to identify trends, opportunities, and areas for optimization. This ongoing analysis is crucial for adapting and refining your SEO strategies to achieve better results over time.

Reporting and Strategic Insights from Data

We provide comprehensive reporting on your SEO performance, emphasizing the data analysis aspects. These reports offer insights into user behavior, search performance, and ROI, allowing us to make data-driven recommendations for future SEO strategies and business decisions.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

How Does SEO Contribute to Effective Data Analysis?

SEO contributes to effective data analysis by providing a wealth of data from various sources like search engines, website analytics, and user behavior. This data is crucial for understanding audience preferences, market trends, and website performance, allowing for informed decision-making and strategy optimization.

What Types of Data Are Analyzed in SEO?

In SEO, we analyze data such as website traffic sources, keyword rankings, user engagement metrics (like bounce rate and session duration), conversion rates, and backlink profiles. This comprehensive analysis helps in understanding the effectiveness of SEO strategies and areas for improvement.

How Do We Use SEO Data to Improve Website Performance?

We use SEO data to identify areas of your website that are performing well and those that need improvement. By understanding user behavior and preferences, we can optimize the website’s content, structure, and on-page elements to enhance user experience and search engine rankings.

Can SEO Data Analysis Help in Identifying Market Opportunities?

Yes, SEO data analysis can reveal valuable insights into market trends and user needs, helping to identify new market opportunities. By analyzing search patterns and user engagement, businesses can discover untapped areas and adjust their strategies accordingly.

How Often Should SEO Data Be Analyzed for Optimal Results?

SEO data should be analyzed regularly, ideally monthly or quarterly, to keep track of the website's performance and the effectiveness of SEO strategies. Frequent analysis allows for timely adjustments and continuous improvement.

Is Technical SEO Data Important in the Overall Data Analysis?

Technical SEO data is crucial in the overall analysis as it affects website performance and search engine rankings. Data on site speed, crawl errors, mobile usability, and site structure are essential for ensuring a solid technical foundation for your SEO efforts.

How Does SEO Data Analysis Impact Future Marketing Strategies?

SEO data analysis provides insights that are vital for shaping future marketing strategies. By understanding what works and what doesn’t, businesses can make data-driven decisions to refine their SEO and broader marketing strategies for better alignment with audience needs and market dynamics.