SEO Services for Legal Teams

Our SEO for legal teams puts your services at the top of search results. Let's drive visibility and trust for your legal practice.


Join our fast-growing clients

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MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

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    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

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    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

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    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How we elevate legal teams' online authority with SEO

Strategic SEO Planning Aligned with Legal Objectives

Our engagement begins with strategic planning sessions to align our SEO initiatives with the legal team's goals, such as increasing client base, highlighting legal expertise, and promoting specific legal services. Understanding the unique aspects of your legal practice allows us to tailor our SEO strategy to effectively target your desired audience, ensuring that our efforts directly support your firm's growth and visibility in the legal sector.

Comprehensive Keyword Research for Legal Specializations

Identifying the right keywords is crucial for reaching your target clients. We conduct extensive research to find keywords and phrases that potential clients use when seeking legal assistance in your areas of specialization. This step ensures that we optimize your digital content to appear in search results for highly relevant queries, thereby increasing the likelihood of attracting clients who need your specific legal services.

Content Optimization for Legal Expertise Showcasing

Optimized content is key to demonstrating your legal expertise and engaging potential clients. We work with legal teams to refine existing content and develop new materials that are both informative for readers and optimized for search engines. By focusing on topics that resonate with your target audience and incorporating targeted keywords, we help establish your firm as an authoritative source of legal information and advice.

Enhancing Legal Website Technical SEO

Technical SEO is foundational to improving your website's search visibility and user experience. We address technical aspects such as site speed, mobile responsiveness, and secure browsing to ensure your website meets search engines' performance criteria. These improvements make it easier for potential clients to find and navigate your site, facilitating access to your legal services and expertise.

Authority Building through Quality Backlinks

Building your website's authority is essential for SEO success in the legal field. We implement a strategic link-building campaign to secure backlinks from reputable legal, news, and business websites. Enhancing your site's authority not only boosts its ranking in search results but also reinforces your firm's reputation as a trusted leader in the legal community.

Analytics and SEO Performance Monitoring

Utilizing analytics, we continuously track the performance of your SEO strategy, offering insights into traffic, engagement, and conversion metrics. This data-driven approach enables legal teams to understand the effectiveness of their SEO efforts and identify opportunities for further optimization. Regular analysis ensures that your SEO strategy remains aligned with your firm's objectives and market dynamics.

Adaptive SEO Strategies for Evolving Legal Markets

The legal market and search engine algorithms are constantly evolving. Our approach includes staying abreast of these changes to adapt and refine our SEO strategies accordingly. This ensures that your legal team's digital presence remains competitive and effective in attracting potential clients, regardless of shifting market trends or algorithm updates.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

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    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

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    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

How Does SEO Support the Goals of Legal Teams?

SEO supports the goals of legal teams by enhancing the online visibility of their services, making it easier for potential clients to discover them through search engines. By optimizing their web presence, legal teams can attract more targeted traffic, increasing inquiries and client acquisitions.

What SEO Practices Are Crucial for Legal Teams?

Crucial SEO practices for legal teams include keyword optimization focused on legal services and issues, creating informative and engaging content that addresses potential clients' concerns, improving website usability and speed, and acquiring backlinks from reputable legal directories and publications to build authority.

How Can SEO Improve Client Engagement for Legal Services?

SEO can improve client engagement for legal services by ensuring that the content provided meets the specific needs and queries of those seeking legal assistance. Well-optimized content not only ranks better but is more likely to address the audience's questions effectively, fostering trust and encouraging contact.

What Role Does Technical SEO Play for Legal Websites?

Technical SEO plays a significant role for legal websites by ensuring they are easily crawlable by search engines and provide a good user experience. This includes optimizing site structure, ensuring mobile responsiveness, and improving page load times, which are essential for both search rankings and user satisfaction.

How Should Legal Teams Measure the Effectiveness of Their SEO Strategy?

Legal teams should measure the effectiveness of their SEO strategy by tracking organic traffic, keyword rankings for legal terms, engagement metrics such as time on site and bounce rate, and conversion rates from visitors to inquiries. These metrics provide insights into how well the SEO efforts are contributing to the team's objectives.

Why Is Continuous SEO Optimization Necessary for Legal Firms?

Continuous SEO optimization is necessary for legal firms to adapt to the ever-changing algorithms of search engines and the evolving search behaviors of potential clients. Regularly updating and refining SEO tactics ensure the firm's website remains visible and relevant in search results, attracting ongoing client interest.

How Can Legal and SEO Teams Collaborate Effectively?

Legal and SEO teams can collaborate effectively by aligning on content strategies that cater to potential clients' search habits and legal questions, sharing expertise to create authoritative and optimized content, and working together on technical website improvements. This collaborative approach ensures a cohesive and powerful online presence that drives both traffic and client engagement.