SEO Services for Legal Managers

Legal managers, boost your firm's online authority with our SEO. Attract more clients and cases with strategic optimization.


Join our fast-growing clients

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MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

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    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

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    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

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    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How we grow legal practices with SEO for managers

Aligning SEO with Legal Services Objectives

Our process begins with a thorough understanding of the legal manager's objectives and the specific legal services offered. This initial consultation ensures our SEO efforts are perfectly aligned with your firm's goals, such as increasing client acquisition, building brand awareness, and showcasing legal expertise. By tailoring our approach to these objectives, we ensure that SEO acts as a strategic tool to support the growth and visibility of your legal services.

Keyword Research for Legal Specialties

Targeted keyword research is fundamental in attracting the right audience. We conduct in-depth analysis to identify keywords and phrases that potential clients are using to find legal services in your specialty areas. This research informs our content strategy, ensuring that we create or optimize website content, blog posts, and articles that improve your search engine rankings and attract highly relevant traffic to your site.

Optimizing Legal Content for Search and Users

Content optimization is key to engaging potential clients and improving search rankings. We focus on creating informative, authoritative content that addresses the questions and concerns of your target audience. This includes optimizing existing content and developing new articles, blog posts, and FAQs that are not only SEO-friendly but also reflect the expertise and professionalism of your legal team, enhancing trust and credibility with prospective clients.

Technical SEO Improvements for Legal Websites

Technical SEO is critical for ensuring your website is easily discoverable and navigable by both search engines and users. We collaborate with legal managers to implement technical optimizations, such as improving site speed, ensuring mobile responsiveness, and securing your site with HTTPS. These improvements not only boost SEO performance but also provide a better user experience for visitors seeking legal information and services.

Building Online Authority with Strategic Link Building

Establishing your legal firm's online authority is essential for SEO success. We develop a strategic link-building plan to acquire high-quality backlinks from reputable legal, news, and business sites. This not only enhances your site's SEO performance but also positions your firm as a leading authority in the legal field, attracting more inquiries and potential clients.

Utilizing Analytics for Data-Driven Legal SEO Strategy

Advanced analytics are used to continuously monitor the performance of your SEO initiatives, providing legal managers with actionable insights into website traffic, user behavior, and conversion rates. This data-driven approach allows for the refinement of SEO tactics and content strategy, ensuring they effectively contribute to meeting your legal firm's objectives and adapting to changes in client search behavior.

Adapting SEO Strategies to Legal Industry Trends

The legal industry is subject to constant change, and our SEO strategies are designed to be adaptable and responsive to these shifts. We stay informed on the latest legal trends, search engine algorithm updates, and digital marketing best practices to ensure your SEO strategy remains effective and competitive. This flexible approach ensures that legal managers can leverage SEO as a powerful tool for ongoing growth and client engagement.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

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    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

How Can SEO Benefit Legal Firms and Their Managers?

SEO can significantly benefit legal firms and their managers by increasing the firm's visibility online, attracting more potential clients through organic search results. Implementing effective SEO strategies helps legal websites rank higher for relevant keywords, making it easier for people seeking legal assistance to find their services.

What Are Essential SEO Strategies for Legal Managers?

Essential SEO strategies for legal managers include optimizing website content with relevant legal keywords, improving site structure for better user experience, ensuring mobile responsiveness, and building authoritative backlinks to establish the firm's credibility and authority in its practice area.

How Does SEO Impact Client Acquisition for Legal Firms?

SEO impacts client acquisition for legal firms by improving the firm's search engine ranking, thereby increasing the likelihood that potential clients will visit their site. A well-optimized website not only attracts more traffic but also engages visitors with compelling content, converting them into clients.

What Role Does Content Play in SEO for Legal Managers?

Content plays a crucial role in SEO for legal managers by providing valuable information that addresses potential clients' questions and concerns. High-quality, informative content optimized for SEO attracts more visitors and establishes the firm's expertise, encouraging trust and engagement from prospective clients.

How Can Legal Managers Measure the Success of SEO Efforts?

Legal managers can measure the success of SEO efforts by tracking key metrics such as increases in organic traffic, improvements in search engine rankings for targeted legal keywords, engagement metrics on legal content, and conversion rates from website visitors to clients. These indicators help assess the effectiveness of SEO strategies in meeting the firm's client acquisition goals.

Why Is Ongoing SEO Maintenance Important for Legal Websites?

Ongoing SEO maintenance is important for legal websites to adapt to changes in search engine algorithms, legal industry trends, and client search behaviors. Regular updates and optimizations ensure that the firm's website remains competitive in search rankings, attracting consistent traffic and potential clients over time.

How Can SEO and Legal Teams Collaborate for More Effective Online Strategies?

SEO and legal teams can collaborate more effectively by aligning on content strategy, sharing insights on potential client needs, and integrating SEO best practices into the creation and promotion of legal content. This collaboration ensures that the firm's online presence is both legally authoritative and optimized for search engines, maximizing client engagement and acquisition.