The B2B Content Marketing Agency That Drives Traffic & Sales

Crafting narratives that resonate within the B2B landscape, our content marketing strategy is all about connection and conversion. Let's tell your story in a way that captivates your business audience.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Engage Audiences with Dynamic B2B Content Marketing

Client Discovery & Goal Setting

Our B2B Content Marketing journey starts with a comprehensive client discovery session. In this phase, we dive deep into understanding your business, target audience, and marketing goals. This critical step lays the foundation for a customized content strategy that aligns with your unique business objectives and market position.

Industry and Audience Analysis

We conduct a thorough analysis of your industry and audience. This involves researching market trends, understanding the needs and challenges of your target audience, and identifying key influencers and decision-makers. The insights gained from this analysis enable us to create content that resonates with your audience and stands out in your industry.

Content Strategy Development

With a deep understanding of your business and audience, we develop a tailored B2B content strategy. This strategy maps out the types of content that will be most effective, the channels for distribution, and a content calendar. Our strategic approach ensures that every piece of content serves a specific purpose and contributes to achieving your overall marketing goals.

Content Creation & Optimization

Our team of expert writers and marketers crafts high-quality, engaging content. From thought leadership articles to case studies, each piece is optimized for both your audience and search engines. We focus on delivering value-driven content that enhances brand credibility and engages potential clients.

Distribution & Promotion

Effective distribution is key to the success of content marketing. We employ a multi-channel approach to ensure your content reaches its intended audience. This includes leveraging social media, email marketing, and strategic partnerships, maximizing the reach and impact of your content.

Performance Measurement & Analysis

Tracking the performance of our content marketing efforts is crucial. We use advanced analytics tools to monitor engagement, lead generation, and ROI. This data-driven approach allows us to refine our strategy continuously, ensuring the content remains effective and aligned with your evolving business needs.

Ongoing Optimization & Client Reporting

Our service extends beyond content creation. We provide ongoing content optimization and regular reporting to keep you informed of our progress and results. These reports highlight key metrics and insights, ensuring transparency and enabling us to collaboratively adjust strategies for sustained success.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What is the Initial Process for Engaging in Your B2B Content Marketing Services?

Engaging with our B2B content marketing services begins with an initial consultation to understand your business goals and target audience. We then conduct a thorough analysis of your industry, competitors, and current content strategy. This initial phase sets the stage for developing a customized content marketing plan tailored to your specific needs.

How Do You Ensure Content Is Relevant and Engaging for My Business Audience?

We ensure content relevance and engagement by conducting in-depth research on your industry, audience, and current market trends. Our team of experienced content creators specializes in B2B marketing, crafting content that speaks directly to your audience's needs, challenges, and interests, while also aligning with your brand's voice and objectives.

Can Your Content Marketing Strategy Integrate with My Existing Marketing Efforts?

Absolutely. Our content marketing strategy is designed to seamlessly integrate with your existing marketing efforts. We work closely with you to understand your ongoing campaigns, ensuring that our content strategy complements and enhances your overall marketing objectives, creating a cohesive and comprehensive marketing approach.

What Types of Content Do You Produce in Your B2B Marketing Services?

Our B2B marketing services produce a diverse range of content types, including but not limited to blog posts, whitepapers, case studies, infographics, and video content. The choice of content type is strategically aligned with your business goals, target audience, and the most effective channels for your industry.

How Do You Measure the Success of a B2B Content Marketing Campaign?

We measure the success of a B2B content marketing campaign through a variety of metrics, such as website traffic, lead generation, engagement rates, and conversion rates. We use advanced analytics tools to track these metrics, providing you with clear, actionable insights into the performance of your content marketing efforts.

How Often Will I Receive Updates or Reports on the Campaign’s Progress?

You will receive regular updates and detailed reports on the campaign's progress. The frequency of these reports is typically monthly, but we can adjust this based on your preferences and needs. These reports will include key performance metrics, insights, and recommendations for future strategies.

What Post-Campaign Support Do You Provide?

After the completion of a campaign, we continue to provide support in the form of performance analysis, content updates, and strategic consultations. Our goal is to ensure long-term success and to help you adapt your content strategy to evolving market conditions and audience preferences.

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