Perry Steward

Perry Steward

Founder, Head of SEO

Company

MADX Digital

Expertise

About

Perry Steward is the founder of MADX Digital, helping B2B software companies get visible in Google and AI search at buying stages, driving real revenue.
AI search analytics for B2B SaaS: tracking AI referral traffic and behaviour in GA4

AI Search Analytics for B2B SaaS

AI search analytics tracks AI referral traffic and behaviour in GA4. Learn why most AI traffic hides as Direct, how to detect it, and what the data means.

Measuring AI search ROI for B2B SaaS: linking AI visibility to pipeline

Measuring AI Search ROI

AI search traffic is small but converts 4 to 5 times organic. Learn how to measure AI search ROI, correct the attribution gap, and report it to leadership.

How to run a GEO audit for AI search across four layers

How to Run a GEO Audit

A GEO audit checks whether AI engines can crawl, extract and cite your site. Follow the four-layer framework to audit your AI search visibility and score it.

LLM SEO tools for B2B SaaS across monitoring, content optimisation, technical readiness and benchmarking

LLM SEO Tools for B2B SaaS

LLM SEO tools cover four jobs: monitoring, content, technical and benchmarking. Compare the leading options and build the right stack for your team size.

AI rank trackers for AI search: measuring brand appearance across AI answer engines

AI Rank Trackers for AI Search

An AI rank tracker measures brand presence across ChatGPT, Perplexity and AI Overviews. Learn what to measure, how to track it, and how to choose a tool.

AI search monitoring for B2B SaaS: tracking brand visibility across ChatGPT, Perplexity and AI Overviews

AI Search Monitoring for B2B SaaS

AI search monitoring tracks how often ChatGPT, Perplexity and Google AI Overviews name your brand. Learn the four signals to measure, and how to start.

AI share of voice, measuring buyer-intent AI visibility, MADX Digital guide hero

AI Share of Voice: Measuring Buyer-Intent AI Visibility

Aggregate AI-visibility scores flatter brands. Measure share of voice on buyer-intent prompts so your GEO effort ties to pipeline, not vanity.

Digital PR for AI search, earning the mentions LLMs cite, MADX Digital guide hero

Digital PR for AI Search: Earning the Mentions LLMs Cite

News and expert mentions are what LLMs cite. Learn how to run digital PR as an AI-citation channel and measure it by citations, not coverage.

How G2, Capterra and review sites shape AI recommendations, MADX Digital guide hero

How G2, Capterra and Review Sites Shape AI Recommendations

AI leans on G2 and Capterra to answer best software. Learn which review platforms drive citations and how to optimise your profiles for AI.

Alternatives and comparison pages for AI search, MADX Digital playbook hero

Alternatives and Comparison Pages: The AI Search Playbook

Alternatives and vs prompts decide B2B deals. Build comparison pages structured and honest enough that ChatGPT and Perplexity will cite them.

How to get your SaaS featured in AI best software lists, MADX Digital guide hero

How to Get Your SaaS Featured in AI's Best Software Lists

Best-of lists are the most-cited AI buyer surface. Learn how to find the roundups LLMs pull from and earn a placement that survives model refreshes.

How to get your B2B SaaS recommended by AI, MADX Digital GEO guide hero

How to Get Your B2B SaaS Recommended by AI

AI assistants now build B2B software shortlists. Learn how to get your SaaS recommended in ChatGPT, Perplexity and AI Overviews buyer answers.

Programmatic SEO in the AI search era, MADX Digital cover

Programmatic SEO in the AI Search Era: Does It Still Work?

Is programmatic SEO dead in 2026? No, but the thin version is. How AI Overviews and Google's crackdown reshaped it, and how to get pages cited.

Keyword research for programmatic SEO, MADX Digital guide cover

Keyword Research for Programmatic SEO: Finding the Dataset

Keyword research for programmatic SEO means finding a head-term and modifier pattern, then sizing real demand. Here is how to map the dataset behind the pages.

Programmatic SEO tools, MADX Digital stack guide cover

Programmatic SEO Tools: The B2B SaaS Stack for 2026

Programmatic SEO tools do four jobs: source data, generate pages, check quality, and monitor. Here is the lean B2B SaaS stack and what each tool is for.

Programmatic SEO examples, MADX Digital teardown cover

Programmatic SEO Examples: 6 B2B SaaS Teardowns

The best programmatic SEO examples, from Zapier to Wise and Canva, plus what a B2B SaaS team can copy and which pages are decaying in 2026.

How to do programmatic SEO, MADX Digital guide cover

How to Do Programmatic SEO: A Step-by-Step Guide for SaaS

Programmatic SEO for SaaS in seven steps. Find the pattern, build the data, design the template, then generate, QA and publish in waves without the penalty.

Programmatic SEO for B2B SaaS, MADX Digital cover graphic

Programmatic SEO for B2B SaaS: What Actually Works in 2026

Programmatic SEO still works for B2B SaaS in 2026, but only with real data and genuine utility. The practitioner playbook after Google's 2026 crackdown.

Knowledge graph optimization guide for B2B SaaS brands: earning an accurate entity record in Google and AI memory

Knowledge Graph Optimization: Getting Your Brand Into Google's (and AI's) Memory

Knowledge graph optimization earns your brand an accurate entity record that Google panels and AI answers rely on. A realistic playbook for B2B SaaS.

Semantic SEO guide: optimising content for meaning, entities and intent instead of keywords

Semantic SEO: Optimising for Meaning, Not Keywords

Semantic SEO optimises for meaning: entities, intents and passages instead of keyword matching. A practical workflow for search and AI visibility.

Entity SEO guide: making your B2B SaaS brand unambiguous to Google and LLMs

Entity SEO: Making Your Brand Unambiguous to Google and LLMs

Entity SEO makes your brand unambiguous to Google and LLMs. Run our B2B SaaS entity audit and fix the inconsistencies that quietly cap AI visibility.

Pillar pages guide: what a pillar page is and how to build one that ranks and gets cited by AI search

Pillar Pages: What They Are and How to Build One That Gets Cited

Pillar pages anchor a topic cluster and feed AI answers. Learn the anatomy, the build steps and the mistakes that stop pillars ranking or being cited.

Topic clusters guide: how to plan and build pillar and cluster content for SEO and AI search

Topic Clusters: The Architecture Behind Search and AI Visibility

Topic clusters group a pillar page with focused articles so engines and LLMs treat you as the category authority. See the exact planning process we use.

Topical authority guide for B2B SaaS brands: how to win category ownership in Google and AI search

Topical Authority: How B2B SaaS Brands Become the Answer AI Engines Trust

Topical authority now decides which brands AI engines cite. See the 2026 category ownership data and the MADX framework for winning your category seat.

The B2B SaaS AEO audit checklist: baseline, foundation, structure, off-site, measure, run it in a week

The B2B SaaS AEO Audit Checklist

A sequenced answer engine optimization audit for B2B SaaS: baseline your prompts, fix the foundation, make content extractable, then earn off-site mentions.

AI visibility for B2B SaaS: the metric that now predicts pipeline, and how to track it

AI Visibility for B2B SaaS

AI visibility is the leading pipeline metric for B2B SaaS. What to track across ChatGPT, Perplexity and Google AI, and the tools that measure it.

Schema and structured data for AI answers: what the evidence really says about schema and AI citations

Structured Data and Schema for AI Answers

Does schema markup help you get cited by AI? What the evidence shows, where structured data still matters, and the schema worth adding for B2B SaaS.

Structuring content for answer engines: write every section as a self-contained answer a model can lift

How to Structure Content for Answer Engines

How to structure content for answer engines: write self-contained, answer-first chunks so AI can extract, cite and recommend your B2B SaaS pages.

AEO vs GEO vs SEO for B2B SaaS: what each term means and which one to focus on

AEO vs GEO vs SEO: What's the Difference for B2B SaaS?

AEO vs GEO vs SEO explained for B2B SaaS: what each term means, why AEO and GEO are the same job, and which one to actually focus on.

Answer engine optimization for B2B SaaS: how to get your SaaS named and recommended when AI answers a buyer

Answer Engine Optimization for B2B SaaS

Answer engine optimization (AEO) is how B2B SaaS gets named in AI answers. What it is, why it matters, and the playbook to get recommended.

Query fan-out for B2B SaaS: how one buyer prompt becomes a dozen hidden AI Mode searches

Query Fan-Out for B2B SaaS

Query fan-out splits one buyer prompt into a dozen hidden AI searches. Here is how B2B SaaS brands get cited and recommended across all of them.

Reddit SEO for B2B SaaS: how to rank in Google and get cited in AI search

Reddit SEO for B2B SaaS: How to Rank in Google and Get Cited in AI Search

Reddit is the most-cited source in Google AI Overviews and Perplexity. See how B2B SaaS earns Reddit mentions that rank and get cited in AI search.

AI Visibility Tools: how B2B SaaS brands track their presence in AI search

AI Visibility Tools: How B2B SaaS Brands Track Their Presence in AI Search

AI visibility tools show whether ChatGPT, Gemini and Google cite or recommend your B2B SaaS brand. Compare the top platforms and how to measure it right.

How to get mentioned in ChatGPT: MADX Digital off-page GEO playbook for B2B SaaS brand mentions in AI answers

How to Get Mentioned in ChatGPT

Getting mentioned in ChatGPT comes down to earning brand mentions across the sources AI trusts. Here is the off-page playbook for B2B SaaS brands.

llms.txt explained for B2B SaaS by MADX Digital

llms.txt Explained: What It Is and Whether B2B SaaS Should Bother

llms.txt is a markdown file that tells LLMs what matters on your site. Here is what it does, what it doesn't, and whether B2B SaaS should bother.

AI crawlers guide for B2B SaaS by MADX Digital

AI Crawlers: How ChatGPT, Claude and Perplexity Read Your Site

AI crawlers split into training, search and user-triggered bots. Learn which ones to allow, why they skip JavaScript, and how to stay visible in AI answers.

GEO vs SEO for B2B SaaS, MADX Digital featured image

GEO vs SEO: What B2B SaaS Should Actually Invest In (2026)

GEO and SEO are not rivals. See how B2B SaaS should split effort between ranking in Google and getting cited in AI answers like ChatGPT and AI Overviews.

Google AI Mode SEO guide for B2B SaaS by MADX Digital, featured cover

Google AI Mode SEO: How B2B SaaS Brands Get Cited

Google AI Mode SEO for B2B SaaS: how query fan-out picks which pages get cited, how to rank in AI Mode answers, and how to track your visibility.

How to measure AI search visibility: citation frequency, AI share of voice, AI-referred traffic and competitive citation gap

How to Measure AI Search Visibility

Learn how to measure AI search visibility for B2B SaaS: track AI share of voice, citation rate and AI-referred traffic, with 2026 benchmarks to aim for.

AI Search Statistics 2026 benchmark by MADX Digital

AI Search Statistics 2026: The Numbers That Actually Matter for B2B SaaS

The AI Search stats that matter for B2B SaaS in 2026: citation data, the traffic paradox, and the ranking factors that actually move AI visibility.

Enterprise Search Trends: AI, Agents, and What's Next

Explore the top enterprise search trends shaping today's market, from agentic AI and RAG to data governance, multimodal retrieval, and smarter discovery.

Enterprise SEO Goals That Drive Pipeline and Revenue

Learn how to set enterprise SEO goals that tie to pipeline, revenue, and growth. See goal categories, KPIs to track, and a framework for aligning teams.

GA4 launches AI Assistant Channel

GA4 now tracks ChatGPT, Gemini and Claude traffic as its own channel. Here's what the AI Assistant channel measures, what it misses, and what B2B SaaS teams sho

B2B Content Writing Guide - Types, Process, Services, and More

Learn what B2B content writing is, explore the key content types, how the process works, and what to look for when hiring a B2B content writing service.

Modern Enterprise SEO Patterns for Large-Site Growth

Learn modern enterprise SEO patterns for handling complex site structures, automation, content governance, and technical fixes without losing search visibility.

Six Google Updates From the Last Month, and What They Mean for B2B SaaS

Google I/O, the May 2026 core update, GA4's AI Assistant channel, and new AI visibility reporting in Search Console. What the last month means for B2B SaaS.

Outsource Enterprise SEO - Best Agencies to Choose From

Ready to outsource enterprise SEO and drive real growth? Discover expert tips, top strategies, and proven best practices to scale your organic results faster.

Enterprise SEO Mistakes - Avoid These Traps to Scale Faster

Discover the critical enterprise SEO mistakes silently destroying your rankings. Learn how to fix structural flaws before they cost you visibility and traffic.

25+ Buyer Queries for AI Prompts & SEO Keyword Tracking

Most teams track AI visibility too broadly. Start with the queries and prompts that buyers use when they are close to choosing software.

The AI Search Attribution Problem Nobody Has Solved Yet

AI Search may be generating more new demand for your business than your reporting gives it credit for. Read on in this article to learn why.

Enterprise SEO Packages - How to Pick the Best Option Fast

Explore enterprise SEO packages built for scalable growth. Drive organic traffic, improve rankings, and dominate search with strategies tailored to your brand.

Enterprise SEO Case Study - 120K+ Monthly Traffic Growth in 12 months

Dive into our enterprise SEO case study that uncovers common bottlenecks in large organizations and how to solve them. Get practical strategies for growth.

Benefits of Enterprise SEO - How It Changes Everything Fast

Understand the full benefit of enterprise SEO to improve visibility, drive qualified traffic, and scale your brand's organic growth. Start winning in search.

How to Track If Google AI Overviews Is Sending Users to Your Website

A practical workflow for tracking whether Google AI Overview brand mentions send buyers to your website, back into Google, or to third-party sources.

Your Brand Was Recommended by Google AI. So Why No Click?

AI Overviews can recommend your SaaS brand without sending the visit. Learn how click rerouting affects SEO, GEO, PPC, and attribution.

SEO compounds

SEO Compounds. AI Visibility Needs Momentum.

SEO compounds over time. AI visibility does not. Here’s why recency, references, and ongoing third-party mentions matter in AI search.

Best Enterprise SEO Tools - 8 Powerful Tools Compared

If scaling SEO feels chaotic, the right enterprise SEO tools can bring clarity. Compare features to support long-term growth. Make an informed choice.

How AI Builds Recommendations

How AI Actually Builds Recommendations in 2026

How AI actually builds answers: query fan-out, multi-source retrieval, and evidence synthesis. Why rankings alone no longer explain recommendations.

Enterprise SEO Audit

Enterprise SEO Audit - Step-by-Step Plan to Win Big

Your enterprise SEO might be leaking revenue. Run a complete audit to uncover hidden gaps, fix performance issues, and unlock scalable organic growth.

Enterprise SEO Analytics

Enterprise SEO Analytics - The Ultimate Growth Blueprint

Struggling to connect SEO data to revenue? Understand how enterprise SEO analytics drives pipeline, forecasts growth, and reveals what actually converts.

Enterprise SEO Strategy

Enterprise SEO Strategy - Scale Rankings Like a Pro

Large organizations face siloed teams and slow execution. A clear enterprise SEO strategy helps streamline processes, improve crawlability, and scale content.

Why Your Brand Isn't Showing In Google AI Overviews

Why Your Brand Isn’t Showing Up in Google AI Overviews

Not showing up in Google AI Overviews? Learn why rankings alone are not enough and how third-party brand mentions, reviews, Reddit, LinkedIn, and editorial cove

7 MADX Digital Alternatives to Consider in 2026 [By Category]

Explore 7 MADX Digital alternatives for 2026. Compare agencies specializing in SaaS and B2B SEO, GEO, content marketing, demand generation, and growth strategy

SaaS SEO Case Study

SaaS SEO Case Study - Real Data, Real Revenue Results

See how MADX Digital helped Thunes secure #1 cross-border payment rankings and achieve 55% organic growth through a focused SaaS SEO strategy worldwide.

On Page SEO Elements for SaaS Websites

On Page SEO Elements for SaaS Websites - Top Essentials

Struggling with low rankings? Learn key on page SEO elements for SaaS websites to improve visibility, traffic, and conversions. Discover practical insights now.

SaaS Content Strategy Vs SEO Strategy

SaaS Content Strategy vs. SEO Strategy - Complete Breakdown

SaaS content and SEO strategies serve different goals. Compare their roles, benefits, and when to prioritize each. Build a smarter marketing plan today.

SaaS SEO Checklist

SaaS SEO Checklist - Key Steps for Better Organic Rankings

Complete SaaS SEO checklist covering strategy, keywords, technical SEO, content, and link building. Get predictable organic growth with our proven framework.

Why B2B SaaS Marketers Should Not Measure SEO Traffic

Why B2B SaaS Marketers Should NOT Measure SEO Traffic

Most B2B SaaS teams track SEO traffic, not revenue. Here’s why traffic is misleading in 2026 and how to measure buying-stage visibility that drives pipeline.

SaaS SEO Tips for Startups and Scaling Companies

SaaS SEO Tips for Startups and Scaling Companies

Discover actionable SaaS SEO tips designed for startups and growing software brands to improve rankings increase trials and reduce customer acquisition costs.

Homepage H1 Is Probably Killing Conversions

Your Homepage H1 Is Probably Killing Conversions (And It’s Not an SEO Problem)

Using your product name as your H1? Learn why brand-only headlines create friction, hurt clarity, and weaken SEO and AI visibility — and what to do instead.

AI Tool for SaaS SEO

Best AI Tool for SaaS SEO That Drives Conversions

Find the best AI tool for SaaS SEO to analyze competitors, optimize content, and scale organic traffic into revenue across every stage of the SaaS funnel.

Top Tools dor Automating SaaS SEO Workflow

Top Tools for Automating SaaS SEO Workflow That Drive Visibility

Explore proven tools for automating SaaS SEO workflow and build a scalable SEO system that supports growth and revenue impact across AI and traditional search.

Top SEO Audit Tools For SaaS Websites

Top 5 SEO Audit Tools for SaaS Websites Compared

Compare the best SEO audit tools for SaaS websites and discover which platforms deliver the most value for growing SaaS teams to scale organic growth.

Best Enterprise SEO Agencies

11 Best Enterprise SEO Agencies 2026 (By Category)

Compare the 11 best enterprise SEO agencies for 2026 by category, with services, pricing, pros and cons, and how to choose the right partner.

SE Ranking Vs SpyFu

SE Ranking vs. SpyFu: Which SEO Tool Should You Choose in 2026?

Read this ultimate review of SE Ranking vs. SpyFu, the key features they offer, their pricing, user reviews and value. Click here to get started today.

Surfer SEO Review

Surfer SEO Review 2026: Features, Pricing, and User Experience

Read our Surfer SEO review to explore features, pricing, and user insights. Discover if it's the right SEO tool for optimizing your content strategies.

BrightEdge Review

BrightEdge Review 2026: Features, Pricing, and User Experience

Read our BrightEdge review to explore features, pricing, and user experience. Discover if it's the right SEO tool for boosting your digital strategies.

Ahrefs Review

Ahrefs Review 2026: Features, Pricing, and User Experience

Explore Ahrefs' features, pricing, and user experience in this 2026 review. Learn how Ahrefs can boost your SEO strategy and improve search rankings. Click here

SEMrush Review

SEMrush Review 2026: Features, Pricing, and User Experience

Explore SEMrush's features, pricing, and user experience in this 2026 review. Learn how SEMrush can enhance your SEO strategy and drive growth. Read more here.

Conductor Review

Conductor Review 2026: Features, Pricing, and User Experience

Read our 2026 Conductor review to explore its features, pricing, and user insights. Discover if it's the right SEO tool for boosting your online visibility.

SaaS Playbook

Creating a SaaS Playbook: Strategies for Success

In this guide, learn how to create a SaaS playbook, the top marketing strategies for SaaS success and how MADX can help you maximize your revenue with SEO

Google AI Overview Benchmarks

Google AI Overview: Industry Benchmarks and Trends

Google AI Overviews are changing the search industry. In this guide, we explore industry benchmarks and trends and what it means for SEO. Click here for more

Majestic SEO Alternatives

10 Best Majestic SEO Alternatives in 2026 (Free & Paid)

Compare the 10 best Majestic SEO alternatives for 2026, with verified pricing, Trust Flow equivalents, and the tools to track your AI-search visibility.

Moz Pro Alternatives

10 Moz Pro Alternatives in 2026 [Free and Paid]

Discover the top 10 best Moz Pro alternatives for better SEO. Explore free and paid SEO tools offering keyword research, site audits, and backlink analysis.

Google AI Overview and SEO

The Impact of Google AI Overview on Modern SEO

Discover how Google AI Overview changes SEO, boosts brand visibility, and enhances click-through rates. Learn strategies to optimize your content for success.

B2B SaaS Lead Gen

B2B SaaS Lead Generation: Strategies for Quality Leads

In this guide, learn how to take your B2B SaaS lead generation strategies to the next level with an in-depth look at the top strategies for lead generation.

SaaS CAC

SaaS CAC: Understanding Customer Acquisition Costs

Need to boost revenue? In this guide, find out how you can reduce SaaS CAC, why you should monitor this metric and how to calculate the CAC of your business.

What are SaaS OKRs

What Are SaaS OKRs? Examples and How to Implement Them

In this guide, learn how to set and achieve your business goals with SaaS OKRs. Discover effective strategies for setting your objectives and key results.

building a SaaS tech stack

Building a SaaS Tech Stack: Strategies and Key Tech

Want to unlock the potential of your SaaS tech stack? Read on for expert strategies and discover the key tools and best practices to maximize your tech stack.

SaaS Calendar

SaaS Calendar: Top Scheduling Solutions for SaaS Companies

With a SaaS calendar, you can simplify appointment bookings, gain valuable insights, and run smoother operations. Free yourself from scheduling chaos.

SaaS KPI Dashboard

SaaS KPI Dashboard: Metrics to Monitor for Success

In this comprehensive guide, discover the steps to build a SaaS KPI dashboard, and learn the essential metrics you need to track for SaaS business success.

SaaS Reviews

SaaS Reviews: Best Practices and Top Sites You Need to Be On

In this guide, discover the top 10 SaaS review sites, and learn the best practices you can use to grow your own SaaS business using reviews. Contact us!

B2B SaaS Marketing Budget

B2B SaaS Marketing Budget: Planning & Allocation Tips

Learn how to create a data-driven marketing budget that attracts ideal customers, boosts conversions, and fuels growth for your B2B SaaS company. Contact us!

B2B SaaS Lead Generation Strategies

12 B2B SaaS Lead Generation Strategies For Maximum Visibility in 2026

Discover the top B2B SaaS lead generation tactics for 2026. Elevate your visibility with these proven strategies and stay ahead in the competitive landscape.

Enterprise SaaS SEO Strategy Guide

Enterprise SaaS SEO: A Complete Strategy Guide for 2026

Unlock the secrets of Enterprise SaaS SEO! Learn essential strategies to enhance your digital presence and overcome 2026's market challenges with confidence.

Grow MRR

Grow MRR: 5 Proven Tactics for Monthly Revenue Increase

In this guide, learn the proven tactics that will increase the MRR growth of your SaaS business. Discover the strategies to drive success and investor interest

SaaS Social Media Marketing

10 Strategies for Dominating SaaS Social Media Marketing in 2026

Master SaaS social media in 2026 with these 10 powerful strategies. Dominate platforms, engage audiences, and drive real results to elevate your SaaS game.

SaaS Marketing Blogs and Websites

20 Best SaaS Marketing Blogs & Websites to Follow in 2026

The 20 best SaaS marketing blogs to follow in 2026, from agency insight to AI-search strategy. See who to read and how to turn their advice into growth.

Grow ARR Effectively

Grow ARR Effectively: 12 Strategies for SaaS Business

Boost SaaS ARR with 12 Proven Strategies: From understanding key factors to expanding your ideal customer profile, fuel your business growth efficiently.

SaaS Marketer Match

SaaS Marketer Match: Ensuring Your Hire Drives Business Success

Unlock the potential of SaaS marketing with our expert insights. In this guide, learn how to hire the perfect SaaS marketer and elevate your business.