Command Authority: SEO that Amplifies Your Voice
Elevate your content's impact with our authoritative SEO strategies. Our expertise helps establish your brand as a knowledge leader, enhancing credibility and attracting a discerning audience.
Join our fast-growing clients
Constantly delivering value above and beyond high quality execution.
They help shape our strategic thinking impacting our entire content marketing engine.

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How Our B2B SEO Process Works
Technical SEO
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, which bolsters your site's ranking and enhances the digital footprint of your business
Content Marketing
We deliver data-backed content marketing that amplifies your siteโs performance. With relevant, SEO-optimized content, we build trust, capture interest, and convert traffic into customers, reinforcing your digital authority.
Link Building
We execute strategic link-building campaigns to fortify your website's authority. By securing high-quality, relevant backlinks, we enhance your site's credibility in search engines, drive organic traffic, and solidify your business's position in the competitive online landscape.
Digital PR
Our digital PR strategies secure authoritative links and brand mentions from relevant media outlets, bloggers, influencers, forums and social media platforms, which improve your rankings in search engines and AI platforms, build brand awareness and grow online visibility.
Generative Engine Optimization
We combine Generative Engine Optimization with effective SEO methods to increase your brandโs visibility in AI-generated search results. Through a combination of content optimization, brand building and technical SEO, we get your website ready for the future of search.
How We Establish Unrivaled Content Authority in SEO
Initial Consultation & Strategy Formulation
We begin with a thorough consultation to understand your unique content objectives. This allows us to tailor a strategy that enhances your content's authority through SEO. Our approach focuses on understanding your brand voice and target audience, laying a solid foundation for a successful SEO journey.
Competitive Analysis & Benchmarking
Our team conducts an in-depth analysis of your competitors and industry benchmarks. This step is crucial in identifying gaps and opportunities in your content strategy. By understanding the competitive landscape, we can position your content in a way that asserts authority and expertise in your niche.
Keyword Research & Content Planning
We perform targeted keyword research to identify terms that are relevant and authoritative in your field. This guides our content planning, ensuring that each piece is optimized for search engines while delivering valuable, expert-level information to your audience.
Content Creation & SEO Integration
Our skilled content creators and SEO specialists work collaboratively to produce high-quality, authoritative content. We integrate SEO best practices seamlessly, ensuring your content is not only informative and engaging but also ranks well in search engines, enhancing your content's visibility and authority.
Link Building & Authority Enhancement
We develop a strategic link-building plan to enhance the authority of your content. By securing high-quality backlinks from reputable sources in your industry, we strengthen the credibility and reach of your content, further establishing your brand's authority in the field.
Ongoing Content Optimization & Updating
SEO and content authority are dynamic; hence, we continuously optimize and update your content. This process involves monitoring performance metrics, incorporating new keywords, and updating information to ensure your content remains relevant and authoritative.
Performance Reporting & Strategy Refinement
We provide comprehensive performance reports, giving insights into how our SEO efforts are enhancing your content's authority. These reports facilitate ongoing strategy refinement, ensuring that our approach evolves with your brand and the changing digital landscape.
Collaborating Seamlessly With Your Team
Slack Connect for 24/7 Support
You'll be able to access all your data, reports & project management tools via Slack
Transparent Management
Monthly Reporting
SEO for Every Startup Stage
Seed
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Series A+
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Enterprise
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Why businesses love MADX
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
How we've helped brands grow
Frequently Asked Questions
How Does SEO Enhance Content Authority?
SEO enhances content authority by optimizing your content to rank higher in search engine results for relevant keywords. High-ranking content is often viewed as more credible and authoritative by users, increasing trust and engagement with your brand.
What Strategies Do We Use to Build Content Authority?
We employ various strategies to build content authority, such as creating high-quality, informative content, focusing on targeted keywords, and establishing a strong backlink profile. These efforts help establish your content as a trusted source in your industry.
How Do We Measure the Authority of Our Content?
The authority of content is measured through several indicators, including search engine rankings, backlink quality and quantity, user engagement metrics, and overall online visibility. Higher rankings and quality backlinks from reputable sources signify strong content authority.
Can Content Authority Impact Overall SEO Performance?
Yes, content authority significantly impacts overall SEO performance. Authoritative content tends to rank higher in search engine results, attracting more organic traffic and promoting user trust, which in turn boosts your site's overall SEO success.
How Long Does It Take to Establish Content Authority?
Establishing content authority is a gradual process that can take several months. Consistently producing high-quality content and earning reputable backlinks are key to building authority over time. Patience and persistence are essential in this long-term strategy.
What Role Do Backlinks Play in Content Authority?
Backlinks play a crucial role in content authority. Links from reputable and relevant sources act as endorsements, signaling to search engines that your content is valuable and trustworthy. A strong backlink profile is essential for establishing and maintaining content authority.
Is Technical SEO Important for Content Authority?
Technical SEO is important for content authority as it ensures that your valuable content is easily discoverable and indexable by search engines. A well-structured website with clear navigation aids search engines in understanding and ranking your content effectively.