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We build and manage Google Search PPC campaigns that drive targeted traffic and accelerate growth for SaaS businesses.
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"Choosing MADX Digital allowed us to delegate all organic marketing activities and get results on auto-pilot"
- Postalytics
We identify high-intent, bottom-of-funnel keywords tailored to your product, audience, and use cases. Using industry benchmarks, competitor insights, and target audience research, we build a keyword strategy that attracts qualified users ready to convert.
We structure your Google Ads account for scale, organizing campaigns by product, audience, funnel stage and goals. Conversion tracking, remarketing lists, and goal-based campaign types are configured from day one for full-funnel visibility and control.
Our team creates content and ad copy that resonates with your ideal customers. From product benefits to pain point messaging, each headline and description is crafted to drive clicks, demos, and trials. We A/B test value propositions and CTAs to improve engagement and lower CPA.
If we are driving traffic to a landing page, we ensure it is fully optimized for conversions. We audit page structure, messaging alignment, and UX design. We then implement best practices and test variations to optimize lead generation and conversion rates.
We continuously optimize bidding strategies, match types, and audience segments based on performance data. By aligning ad spend budgets with campaign goals, such as MQLs or SQLs, we ensure you get high-quality leads from every click and keep customer acquisition costs as low as possible.
We offer full transparency with each campaign. We share detailed reports showing spend, return, CAC, and conversion paths. Data is turned into insight so you know what’s working, what’s not, and where to scale next.
Our process doesn’t stop at launch. We run weekly or monthly reviews to refine targeting, test new messaging angles, and adapt to market changes. The goal is to turn these campaigns into a predictable revenue stream.
Google Search PPC, also known as Pay-Per-Click, is a type of paid advertising where businesses pay a fee each time one of their ads is clicked. Advertisers bid on keywords that are relevant to their business, and when a user searches for those keywords, the advertiser's ad may appear at the top of the search results page. This allows businesses to reach a targeted audience and only pay when the ad is actually clicked on. They can play a crucial role in your digital marketing strategy.
A SaaS PPC agency runs targeted pay-per-click advertising campaigns to drive qualified leads for software businesses. It combines SaaS market knowledge with data-driven ad strategies across platforms like Google Ads and LinkedIn. An agency can help you attract the right audience, maximize conversions, and scale customer acquisition.
Selecting a suitable SaaS marketing agency can significantly increase your revenue. You should set an ad budget, study the agency's past work, and read reviews and testimonials to ensure the agency's values align with your own. If you have any issues or concerns, schedule a call to discuss their SaaS marketing approach.
An agency that offers PPC services may use one of the following pricing models:
Creating a Google PPC campaign involves the following steps:
Yes! In addition to Google Ads, our team can help you run a cross-channel strategy. We are skilled at social media advertising (Facebook and LinkedIn ads), and we can also run campaigns on other search platforms (Microsoft Advertising, Bing Ads and Yahoo Gemini).
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