Google Search PPC for SaaS
We create, enhance and oversee your Google Search PPC campaigns to increase the number of users on your SaaS product.
Join our fast-growing SaaS clients
Work with us:
1
Research high-intent low-cost keywords for Search PPC
2
Create persuasive, high CTR & converting ad copy
3
Continuously optimise & test campaigns for your SaaS
How we scale content marketing for SaaS

Keyword Research
We help you find the best keywords for your SaaS Google Search PPC campaigns by analysing the industry, competitors, and target audience to identify relevant and high-volume keywords. We use advanced research tools to ensure your ads target the right audience and drive conversions.

Account Setup
We structure your PPC ad accounts to align with your overall SaaS strategy. This includes organising campaigns and ad groups based on product offerings, target audience, and goals.
By structuring your PPC ad accounts in this way, we can ensure that your ads reach the right audience and that the budget is allocated effectively. We also use advanced tracking and optimisation techniques to monitor performance and adjust as needed to drive better results.
Overall, our approach to structuring your PPC ad accounts is designed to help you achieve your desired outcomes and optimise the return on your ad spend.

Campaign Optimization
We optimise your campaign keyword bids and ad copy to ensure that your ads reach the right audience and drive conversions. This includes fine-tuning bids to ensure they align with your budget and goals and adjusting based on performance data. We also review and optimise ad copy to ensure it is compelling and includes a clear call-to-action.

Continuous Improvement
We continually monitor your ad accounts to optimise performance and reach your goals. We analyse data, adjust campaigns, and use advanced tracking tools to ensure ads reach the right audience and drive conversions. We provide regular updates and adjust as needed to achieve better results and achieve your desired outcomes.
How we've helped SaaS brands grow
Why SaaS companies love MADX
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
How MADX can scale your SEO
SEO for SaaS
Learn about how we drive growth for SaaS & Tech businesses
Keyword Research
Grow your business with MADX guiding your SaaS marketing team
Technical Optimization
Seriously drive MMR growth with MADX fully managing your SEO channel
Content Marketing
Improve your sites authority with relevant niche links to your content
Link Building
Improve your sites authority with relevant niche links to your content
Paid Search
Improve your sites authority with relevant niche links to your content
Answers to your questions
Google Search PPC, or Pay-Per-Click, is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. Advertisers bid on keywords that are relevant to their business and when a user searches for those keywords, the advertiser's ad may appear at the top of the search results page. This allows businesses to reach a targeted audience and only pay when the ad is actually clicked on.
Creating a Google PPC campaign involves the following steps:
1. Set up a Google Ads account: If you don't already have one, you'll need to create a Google Ads account.
2. Define your target audience: Identify the demographics and interests of the people you want to reach with your ads.
3. Choose your keywords: Select the keywords that are relevant to your business and that you want to bid on.
4. Create your ad: Write the ad copy and choose the images or videos you want to use. Make sure your ad is compelling and includes a clear call-to-action.
5. Set your budget: Decide how much you're willing to spend on your campaign and set your budget accordingly.
6. Launch your campaign: Once you've set up your campaign, you can launch it and start getting traffic to your website.
7. Monitor and Optimize: Keep an eye on your campaign's performance, and make adjustments necessary to optimize it for better results.
Choosing the right SaaS marketing agency can significantly impact your bottom line. Here are five steps to ensure you make the perfect choice:
1. Establish your budget: Clearly define the value of your company's success and allocate a budget accordingly.
2. Evaluate the agency's website: Assess if the agency's website is professional and instills confidence.
3. Review past work: Examine examples of the agency's previous work and check for positive testimonials.
4. Assess compatibility: Ensure the agency's values align with your own to ensure a successful partnership.
5. Schedule a call: Arrange a call to discuss the agency's approach to SaaS marketing and ask any remaining questions.