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We build and manage Google Search PPC campaigns that drive targeted traffic and accelerate growth for SaaS businesses.
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We identify high-intent, bottom-of-funnel keywords tailored to your product, audience, and use cases. Using industry benchmarks, competitor insights, and target audience research, we build a keyword strategy that attracts qualified users ready to convert.
We structure your Google Ads account for scale, organizing campaigns by product, audience, funnel stage and goals. Conversion tracking, remarketing lists, and goal-based campaign types are configured from day one for full-funnel visibility and control.
Our team creates content and ad copy that resonates with your ideal customers. From product benefits to pain point messaging, each headline and description is crafted to drive clicks, demos, and trials. We A/B test value propositions and CTAs to improve engagement and lower CPA.
If we are driving traffic to a landing page, we ensure it is fully optimized for conversions. We audit page structure, messaging alignment, and UX design. We then implement best practices and test variations to optimize lead generation and conversion rates.
We continuously optimize bidding strategies, match types, and audience segments based on performance data. By aligning ad spend budgets with campaign goals, such as MQLs or SQLs, we ensure you get high-quality leads from every click and keep customer acquisition costs as low as possible.
We offer full transparency with each campaign. We share detailed reports showing spend, return, CAC, and conversion paths. Data is turned into insight so you know what’s working, what’s not, and where to scale next.
Our process doesn’t stop at launch. We run weekly or monthly reviews to refine targeting, test new messaging angles, and adapt to market changes. The goal is to turn these campaigns into a predictable revenue stream.Â
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
Postalytics is revolutionary direct mail automation software. Working with MADX, Postalytics organic traffic skyrocketed within the first 12 months, generating significantly more MQLs and SQLs.
Good Annotation attracted 365,000 page views and 5,000 email signups as a result of the initial 12 weeks of working with MADX. Email signups, leads, and paid customers are still pouring in today.
Longvadon's organic traffic soared after publishing MADX-developed content. In addition, this content helped Longavdon's customers connect with the brand and make future purchase decisions.
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, which bolsters your site's ranking and enhances the digital footprint of your business
We deliver data-backed content marketing that amplifies your site’s performance. With relevant, SEO-optimized content, we build trust, capture interest, and convert traffic into customers, reinforcing your digital authority.
We execute strategic link-building campaigns to fortify your website's authority. By securing high-quality, relevant backlinks, we enhance your site's credibility in search engines, drive organic traffic, and solidify your business's position in the competitive online landscape.
Our digital PR strategies secure authoritative links and brand mentions from relevant media outlets, bloggers, influencers, forums and social media platforms, which improve your rankings in search engines and AI platforms, build brand awareness and grow online visibility.
We combine Generative Engine Optimization with effective SEO methods to increase your brand’s visibility in AI-generated search results. Through a combination of content optimization, brand building and technical SEO, we get your website ready for the future of search.
Google Search PPC, also known as Pay-Per-Click, is a type of paid advertising where businesses pay a fee each time one of their ads is clicked. Advertisers bid on keywords that are relevant to their business, and when a user searches for those keywords, the advertiser's ad may appear at the top of the search results page. This allows businesses to reach a targeted audience and only pay when the ad is actually clicked on. They can play a crucial role in your digital marketing strategy.Â
A SaaS PPC agency runs targeted pay-per-click advertising campaigns to drive qualified leads for software businesses. It combines SaaS market knowledge with data-driven ad strategies across platforms like Google Ads and LinkedIn. An agency can help you attract the right audience, maximize conversions, and scale customer acquisition.
Selecting a suitable SaaS marketing agency can significantly increase your revenue. You should set an ad budget, study the agency's past work, and read reviews and testimonials to ensure the agency's values align with your own. If you have any issues or concerns, schedule a call to discuss their SaaS marketing approach.
An agency that offers PPC services may use one of the following pricing models:Â
Creating a Google PPC campaign involves the following steps:
Yes! In addition to Google Ads, our team can help you run a cross-channel strategy. We are skilled at social media advertising (Facebook and LinkedIn ads), and we can also run campaigns on other search platforms (Microsoft Advertising, Bing Ads and Yahoo Gemini).
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