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BEFORE YOU GO...
Claim your Free SEO & GEO Search Report
Learn how you can become more visible in SEO & GEO and capture more revenue from search channels
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Navigate the realm of PPC with our expert guidance. We design campaigns that not only reach but resonate with your audience, driving meaningful engagement.
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"Choosing MADX Digital allowed us to delegate all organic marketing activities and get results on auto-pilot"
- Postalytics
We audit your current Google Ads account — or build from scratch — establishing a complete picture of keyword coverage, quality scores, wasted spend, audience targeting, and structural issues. Every pound of budget is accounted for before we spend the first pound of yours.
We prioritise high-intent, product-adjacent keywords that signal buying behaviour — not broad terms that generate clicks from people who'll never convert. Negative keyword lists are built with the same rigour as target lists, eliminating budget waste from the start rather than discovering it in month-three reporting.
We write and A/B test ad copy tied to specific conversion goals, and optimise landing pages for the intent of each campaign. Higher Quality Scores mean lower CPCs — and landing pages that convert mean the budget you're spending actually generates pipeline rather than just traffic.
We manage bids continuously against CAC and pipeline targets — not just impressions and CTR. Monthly reporting is tied to what matters to your business: cost per trial, cost per demo, and the revenue generated from paid search investment, not just the metrics that look good in a dashboard.
SaaS PPC has unique challenges: long sales cycles, high CPCs for software keywords, multiple stakeholders in the buying decision, and conversion events (demo, trial, pricing page visit) that don't immediately translate to revenue. We structure campaigns around the full conversion funnel — optimising for the lead quality that actually converts to closed revenue, not just the cheapest clicks.
The right budget depends on your keyword targets and market. We can make paid search work at relatively modest starting budgets, but we'll give you an honest assessment of what's achievable at your current spend level — and where you'd need to invest more to compete meaningfully for your most important keywords. Starting too thin means slow data accumulation and slower optimisation.
Yes — and they should. Paid search gives you immediate visibility and fast conversion data while SEO builds the organic channel. PPC keyword data informs SEO content priorities. Organic rankings reduce CPC costs by improving Quality Scores on branded and semi-branded terms. Running both as a coordinated programme consistently outperforms running either in isolation.
Month 1: Account audit, campaign structure build, keyword research, ad copy development, and campaign launch. Month 2: First optimisation cycle based on real performance data — bid adjustments, negative keyword expansion, ad copy testing. Month 3: Conversion rate optimisation, audience refinement, and full performance reporting. You end with a properly structured, actively optimised paid search programme delivering measurable pipeline.
The 6-month programme deepens optimisation, expands keyword coverage, and refines audience targeting based on accumulated performance data. The 12-month programme delivers the full compound effect of PPC optimisation — consistently lower CPAs, higher Quality Scores, and a campaign structure that's been refined across multiple market cycles to deliver the best possible pipeline return.
Our Search PPC service focuses on Google Ads and Microsoft Ads (Bing). We can run both platforms simultaneously with coordinated keyword strategies and reporting. For social and display advertising, we work with specialist partners — we'll advise on the right channel mix for your goals rather than trying to do everything in-house.
Monthly reporting covers spend, impressions, clicks, cost per click, conversion rates, cost per lead, and — where attribution is in place — pipeline and revenue generated. We report on the metrics tied to your business outcomes, not just the metrics that look impressive. You'll always know what the investment is returning.
