The PropTech PPC Agency for Targeted Real Estate Leads

Target the right audience in the PropTech arena with our specialized PPC campaigns. We fine-tune every aspect to ensure your ads connect with the tech-minded, driving engagement and growth.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Target and Convert with PropTech Specific PPC Solutions

Initial Consultation & Goal Setting

We start our PropTech Search PPC service with an in-depth consultation to understand your business's specific needs and objectives. In this session, we discuss your target market, business goals, and expectations from PPC campaigns. This step is vital to tailor a PPC strategy that aligns perfectly with your PropTech business's unique position and goals.

Market and Competitor Research

Understanding the market and competition is key in PPC. We conduct thorough research to analyze your competitors' PPC strategies and market trends in the PropTech industry. This insight helps us identify opportunities and potential areas where your PPC campaigns can stand out and effectively reach your target audience.

Keyword Strategy and Campaign Planning

Based on our research, we develop a comprehensive keyword strategy and campaign plan. We identify high-value keywords that are most relevant to your PropTech business and audience. The campaign plan includes ad group structuring, bid strategy, and a budget allocation plan, ensuring that we target the right audience effectively and efficiently.

Ad Creation and Optimization

Our team crafts compelling and relevant ad copy tailored to the PropTech market. We create a variety of ads to test in the market, including text, display, and remarketing ads. Each ad is optimized for high performance, with a focus on clear messaging and strong call-to-actions to drive user engagement and conversions.

Launch and Monitor Campaigns

With the strategy in place and ads created, we launch your PPC campaigns. Post-launch, we closely monitor the campaigns' performance, making real-time adjustments to bids, ads, and strategies as needed. This continuous monitoring ensures that we capitalize on what works best and quickly address any areas that need improvement.

Performance Analysis and Reporting

We use advanced analytics tools to track and analyze the performance of your PPC campaigns. Key performance indicators like click-through rate, conversion rate, and return on ad spend are closely monitored. We provide regular, detailed reports to keep you informed about the campaign's progress and achievements.

Ongoing Optimization and Iteration

PPC is an iterative process. Based on the campaign data and your feedback, we continuously optimize the campaigns. This includes refining the keyword strategy, tweaking ad copy, and adjusting the bidding strategy. Our goal is to ensure that your PPC campaigns are always aligned with the latest market trends and your business objectives, delivering optimal results.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What is PropTech Search PPC and How Can It Benefit My Real Estate Business?

PropTech Search PPC (Pay-Per-Click) is a digital advertising strategy specifically tailored for property technology businesses. It involves creating and placing ads on search engines to target potential customers actively searching for PropTech solutions. This method is highly beneficial as it drives targeted traffic to your website, increases brand visibility, and generates leads more efficiently compared to traditional advertising methods.

How Do You Determine the Right Keywords for My PropTech PPC Campaign?

We determine the most effective keywords for your PropTech PPC campaign by conducting thorough market research, analyzing search trends in the PropTech industry, and understanding your specific business offerings. This approach ensures that we target keywords that are not only relevant to your business but also have the potential to attract the right audience and maximize campaign effectiveness.

What Makes Your Agency's Approach to PropTech PPC Unique?

Our approach to PropTech PPC is unique due to our specialized focus on the real estate technology sector. We combine industry expertise with advanced PPC tactics, including tailored keyword strategies, custom ad creation, and continuous performance optimization. This specialized focus ensures that our PPC campaigns are highly relevant, targeted, and effective in reaching your specific business goals.

How is the Performance of My PPC Campaign Tracked and Measured?

We track and measure the performance of your PPC campaign using key metrics such as click-through rates, conversion rates, cost per click, and return on ad spend. We utilize advanced analytics tools to provide transparent, detailed reports that offer insights into the effectiveness of the campaign and areas for improvement.

Can Small or Emerging PropTech Companies Benefit from PPC?

Absolutely, small or emerging PropTech companies can significantly benefit from PPC campaigns. PPC is a flexible and scalable advertising approach, making it ideal for businesses of all sizes. It allows for controlled budgeting and targeting, making it an efficient way for smaller companies to compete in the market and gain visibility.

How Quickly Can I Expect to See Results from a PropTech PPC Campaign?

The timeline for seeing results from a PropTech PPC campaign can vary, but typically, you can start seeing an increase in traffic and potential leads soon after the campaign goes live. However, for more substantial outcomes and ROI, a longer duration and continuous optimization are necessary.

What Post-Campaign Support and Optimization Do You Offer?

After the initial campaign launch, we provide ongoing support and optimization. This includes regular monitoring and tweaking of the campaign based on performance data, adapting strategies to market changes, and continuous communication with your team to align the campaign with your evolving business goals.

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