The PropTech Marketing Agency for Real Estate Innovation

As a PropTech marketing agency, we blend technology and creativity to put your brand at the forefront. Our innovative strategies are designed to resonate within the fast-paced property tech sector.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

  • a computer and article icon to represent content marketing guide

    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Drive Growth in PropTech with Expert Marketing Approaches

Initial Consultation & Objectives Definition

Our process begins with an in-depth consultation where we understand your PropTech business, its unique selling propositions, and your marketing objectives. This crucial step allows us to identify your target audience, market positioning, and set clear, achievable goals. It's the foundation upon which we build a customized marketing strategy tailored to your specific needs in the property technology sector.

Market Research & Competitor Analysis

We conduct comprehensive market research and competitor analysis to understand the dynamics of the PropTech industry. This includes studying market trends, identifying key competitors, and analyzing their marketing strategies. The insights gained enable us to craft a marketing strategy that effectively positions your brand and differentiates it from competitors.

Strategic Marketing Plan Development

Based on our findings from the initial stages, we develop a strategic marketing plan. This plan outlines the marketing mix – including digital, content, and traditional marketing strategies – tailored to the unique aspects of the PropTech market. We ensure that this plan aligns with your business objectives, targeting the right audience with the right message at the right time.

Implementation of Marketing Tactics

With a strategic plan in place, we move to the implementation phase. This may include website development, content creation, social media management, SEO, PPC campaigns, and more. Our team of skilled professionals executes these tactics efficiently, ensuring every aspect of the plan is implemented to the highest standard.

Continuous Monitoring & Optimization

We continuously monitor the performance of all marketing activities using advanced analytics tools. This ongoing assessment allows us to understand the effectiveness of each tactic and make data-driven decisions. We optimize strategies in real-time, ensuring that your marketing efforts are always yielding the best possible results.

Feedback Integration & Strategy Adjustment

Your feedback is an integral part of our process. We maintain open communication with you to ensure that our marketing efforts align with your evolving business needs. Regular strategy reviews and adjustments are made based on your feedback and market changes, ensuring the marketing plan remains dynamic and effective.

Reporting & Results Analysis

Transparency is key to our client relationships. We provide detailed, regular reports on the performance of your marketing campaigns, offering insights into metrics such as website traffic, lead generation, conversion rates, and ROI. These reports help us analyze the results together and plan future marketing strategies.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What is PropTech Marketing and How Does it Benefit My Business?

PropTech marketing is a specialized approach that promotes businesses within the property technology sector. It involves strategies tailored to the unique needs of the PropTech industry, such as digital marketing, content creation, and targeted advertising. This type of marketing is beneficial as it increases brand visibility, drives targeted leads, and positions your company as a leader in the innovative and fast-evolving PropTech space.

How Do You Tailor Marketing Strategies Specifically for PropTech Companies?

We tailor marketing strategies for PropTech companies by first understanding the specific challenges and opportunities within the PropTech industry. This includes analyzing market trends, technological advancements, and target audience behavior. We then leverage this insight to create customized marketing plans that resonate with the PropTech audience, utilizing the most effective channels and messaging for this sector.

What Types of Marketing Channels Do You Use for PropTech Businesses?

For PropTech businesses, we utilize a mix of digital and traditional marketing channels based on what's most effective for reaching your target audience. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email campaigns, content marketing, and even offline channels like events and print media, if applicable.

How Do You Measure the Success of Your Marketing Campaigns for PropTech?

We measure the success of our PropTech marketing campaigns using a variety of metrics, such as website traffic, lead generation, conversion rates, and return on investment (ROI). We use advanced analytics tools to track these metrics, allowing us to provide detailed reports on the campaign's performance and make data-driven decisions for ongoing optimization.

How Long Does It Take to See Results from a PropTech Marketing Campaign?

The time frame to see results from a PropTech marketing campaign can vary based on several factors, including the marketing channels used and the competitiveness of the market. Typically, some results can be seen within a few months, but a more substantial impact, particularly for SEO and content marketing efforts, might take longer to materialize.

Can You Work With PropTech Startups or Smaller Companies?

Yes, we work with PropTech companies of all sizes, including startups and smaller firms. We understand the unique challenges and budget constraints faced by smaller businesses and can tailor our marketing strategies to suit these specific needs, ensuring cost-effective and impactful marketing solutions.

What Ongoing Support and Optimization Do You Offer Post-Campaign?

Post-campaign, we offer ongoing support and optimization services. This includes regular performance reviews, strategy adjustments based on market trends and campaign data, and continuous communication to ensure that our marketing efforts remain aligned with your business goals and the evolving PropTech landscape.

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