The PropTech Content Marketing Agency That Drives Sales

Engage the tech-forward property market with our PropTech content marketing. We craft compelling content that speaks directly to the tech-savvy, shaping your narrative in the digital property space.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

  • an icon of a calendar to represent planning and strategy

    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

  • a computer and article icon to represent content marketing guide

    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Captivate Users with Innovative PropTech Content Marketing

Understanding Your PropTech Business

The first step in our PropTech content marketing strategy involves a deep dive into understanding your business, target market, and specific goals. We assess your current position in the market, your brand voice, and the unique challenges and opportunities within the PropTech sector. This comprehensive understanding forms the basis of a tailored content marketing strategy that speaks directly to your audience and business objectives.

Competitive Analysis and Market Research

We conduct thorough research into your competitors and the broader PropTech market. This includes analyzing competitors' content strategies, identifying gaps in the market, and understanding the latest industry trends. Our goal is to position your brand as a thought leader by creating content that fills these gaps and addresses emerging industry issues and trends.

Developing a Customized Content Strategy

Armed with in-depth knowledge of your business and the market, we develop a customized content strategy. This strategy outlines the types of content that will be most effective for your goals, the channels for distribution, and a content calendar. This tailored approach ensures that each piece of content serves a specific purpose, whether it's to drive traffic, generate leads, or enhance brand awareness.

Creating Engaging and Informative Content

Our team of expert content creators then gets to work on producing high-quality, engaging, and informative content. We focus on creating a variety of content types - from blog posts and articles to whitepapers and infographics - each designed to resonate with your target audience in the PropTech space while also positioning your brand as an industry authority.

Content Distribution and Promotion

Distributing and promoting your content is key to its success. We use a multi-channel approach, leveraging your website, social media, email marketing, and other relevant platforms to ensure your content reaches and engages your target audience. Our team continuously works on optimizing these channels for maximum reach and impact.

Measuring and Analyzing Results

We believe in the power of data-driven decision making. Therefore, we continuously measure and analyze the performance of your content. Using advanced analytics tools, we track engagement metrics, lead generation, and overall ROI. These insights allow us to refine and adjust our strategy, ensuring ongoing effectiveness and alignment with your business objectives.

Ongoing Optimization and Client Collaboration

Our work doesn't stop at content creation and distribution. We believe in continuous improvement and collaboration. We regularly review the content strategy with you, incorporating your feedback and making necessary adjustments. This iterative process ensures that our content marketing efforts remain dynamic, fresh, and aligned with your evolving business needs and market changes.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What Exactly is PropTech Content Marketing and How Does it Benefit My Business?

PropTech content marketing involves creating and sharing valuable content tailored to the property technology sector. This strategy helps establish your business as a thought leader, enhances brand visibility, and engages a specific audience interested in real estate technology. It's an effective way to connect with potential customers, build trust, and ultimately drive growth and sales for your PropTech business.

How Do You Ensure the Content Is Relevant to My PropTech Audience?

We ensure content relevance by conducting thorough research on your target audience, including their interests, needs, and challenges specific to the PropTech sector. Our content is crafted by specialists who understand the nuances of the industry, ensuring that it resonates with your audience and addresses their specific needs and interests in the realm of property technology.

Can Content Marketing Help in SEO for My PropTech Website?

Yes, content marketing is a crucial component of SEO for your PropTech website. By creating high-quality, informative, and keyword-optimized content, we enhance your website's visibility on search engines. This leads to increased organic traffic, higher search rankings, and better engagement, all of which are vital for the online success of your PropTech business.

What Types of Content Do You Produce for PropTech Businesses?

We produce a wide range of content types tailored for the PropTech industry, including blog posts, articles, whitepapers, case studies, infographics, and videos. Each content type is chosen based on its effectiveness in meeting your specific business goals and engaging your target audience in the property technology sector.

How Do You Measure the Success of a Content Marketing Campaign?

Success in content marketing is measured through various metrics such as website traffic, engagement rates, lead generation, and conversion rates. We use advanced analytics tools to track these metrics, providing insights into the performance of the content and enabling us to make data-driven decisions to enhance campaign effectiveness.

How Long Does It Take to See Results from PropTech Content Marketing?

Content marketing is a long-term strategy, and results typically build over time. You can expect to see initial signs of engagement and increased traffic within a few months, but more substantial results, like lead generation and conversions, may take longer to manifest. Consistent quality content and strategic promotion are key to accelerating these outcomes.

What Ongoing Support Do You Offer After Implementing a Content Strategy?

After implementing a content strategy, we offer ongoing support that includes content updates, performance analysis, and strategy refinement. We keep up with industry trends and adapt the strategy as needed, ensuring your content remains relevant and effective in the dynamic PropTech market.

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