The EdTech PPC Agency That Drives Traffic & Sales

Drive targeted engagement in the education sector with our specialized EdTech PPC campaigns. We focus on reaching educators and learners for maximum visibility and impact.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

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    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

  • a computer and article icon to represent content marketing guide

    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Target Educational Audiences with EdTech Search PPC

Initial Discovery and Goal Setting

Our process starts with an initial discovery session where we understand your EdTech business, target audience, and specific PPC goals. This phase is crucial in setting clear objectives for the campaign and ensuring that our strategies are aligned with your educational mission and business targets.

Market and Audience Analysis

We conduct a thorough analysis of the EdTech market and your target audience. This includes researching the latest trends in educational technology, understanding the search behavior of your audience, and identifying the most effective PPC channels for reaching educators, students, and institutions.

Strategic PPC Campaign Planning

Based on our market and audience analysis, we craft a tailored PPC campaign plan. This plan outlines the campaign structure, target keywords, budget allocation, and ad creatives. Our focus is on creating a strategy that maximizes visibility and engagement within the EdTech sector.

Creative Ad Development

Our team designs and develops engaging ad creatives, including copy and visuals, tailored to the EdTech audience. We ensure that each ad is informative, appealing, and encourages clicks, contributing to higher conversion rates and a successful campaign.

Campaign Implementation and Management

With meticulous attention to detail, we launch and manage your PPC campaign. We continually monitor and adjust bids, refine targeting, and optimize ad placements to ensure the campaign's efficiency and effectiveness in reaching your desired audience.

Performance Monitoring and Data Analysis

We use advanced analytics tools to track the performance of your PPC campaign. Key metrics such as click-through rate, conversion rate, and cost per conversion are analyzed to gauge the campaign's success and identify areas for improvement.

Regular Reporting and Strategic Optimization

Transparency is key to our approach. We provide regular, detailed reports on your campaign's performance and hold strategic review sessions. These meetings allow us to discuss results, gather feedback, and refine our approach to continuously optimize the campaign's effectiveness.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What is EdTech Search PPC and How Can It Benefit My Educational Platform?

EdTech Search PPC is a specialized digital marketing approach that involves creating and placing ads in search engine results specifically for educational technology products and services. It benefits your platform by targeting relevant keywords in the education sector, driving more qualified traffic, increasing visibility, and improving enrollment or sales conversions.

How Do We Identify the Most Effective Keywords for EdTech PPC Campaigns?

We identify effective keywords for EdTech PPC campaigns through comprehensive research, which includes analyzing search trends in education technology, understanding your platform's unique offerings, and considering the search behavior of your target audience such as educators, students, and institutions.

What Makes Our Approach to EdTech PPC Campaigns Unique?

Our approach to EdTech PPC campaigns is unique because we combine our deep understanding of the education sector with sophisticated PPC strategies. This includes using advanced targeting techniques, crafting compelling ad copy, and continually optimizing campaigns based on performance data to maximize ROI.

How Do We Track and Measure the Success of PPC Campaigns in Education Technology?

We use advanced analytics tools to track key performance indicators (KPIs) such as click-through rates, conversion rates, cost per click, and overall return on investment (ROI). These metrics help us evaluate the effectiveness of the campaign and make data-driven decisions for optimization.

Can Our PPC Services Adapt to Both Large Educational Institutions and Small EdTech Startups?

Yes, our PPC services are highly adaptable and can cater to both large educational institutions and small EdTech startups. We tailor our strategies to fit the scale, budget, and specific goals of each client, ensuring personalized and effective campaign management.

How Quickly Can We Expect to See Results from an EdTech PPC Campaign?

The timeline for seeing results from an EdTech PPC campaign can vary, but typically, you may start to see an increase in traffic and engagement within a few weeks. The full impact of the campaign, especially in terms of conversion rates and ROI, often becomes more apparent within a few months.

What Ongoing Support and Optimization Do We Provide for PPC Campaigns?

Post-campaign, we offer ongoing support and optimization services, including regular performance reviews, campaign adjustments based on the latest EdTech market trends, and continuous A/B testing for ad optimization. Our goal is to ensure sustained campaign effectiveness and adapt strategies to align with your evolving business needs.

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